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The Business of Design: Balancing Creativity and Profitability (business and career guide to creating a successful design firm)

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For thirty years, consultant Keith Granet has enjoyed helping design professionals turn their passion into profit. In his new book, The Business of Design: Balancing Creativity and Profitability, Granet debunks the myth that business sense and creative talent are mutually exclusive. The Business of Design: Balancing Creativity and Profitability provides all of the necessar For thirty years, consultant Keith Granet has enjoyed helping design professionals turn their passion into profit. In his new book, The Business of Design: Balancing Creativity and Profitability, Granet debunks the myth that business sense and creative talent are mutually exclusive. The Business of Design: Balancing Creativity and Profitability provides all of the necessary tools to create and run a thriving design business - from billing and human resources to branding and project management to marketing and licensing- in one easy-to-use guide. Inspired by Granet's own course on running a successful design practice as well as his experience guiding over four hundred design firms, The Business of Design is organized into six clear chapters interwoven with stories, the author's own experiences and life lessons. The Business of Design guides the reader through the steps of creating a successful firm, from the initial foundation of a design practice, to financial management, marketing and public relations, human resources, and project management. The last chapter, on product development, explores the growing trend in the design profession to develop products and bring them to the marketplace, allowing designers to share their voice with a larger audience. The Business of Design includes a foreword by M. Arthur Gensler and interviews with individual architects and designers who have made their mark on the profession, including Michael Graves, John Merrill, A. Eugene Kohn, Victoria Hagan, and Richard Meier. These esteemed architects and designers share the benefits of their experience as well as their own take on the business of design. A vibrant and enticing look at the business side of design practice, this graphically beautiful book is neither dry nor intimidating. "Think it's impossible to make a business using your creativity? Think again! Keith Granet shows you how to make your design business a success. This book is a must-read for every designer."-Jonathan Adler "The Business of Design is the essential guide about the design business. It's filled with invaluable information that covers all aspects of this often complicated and challenging business. Keith's straightforward, no-nonsense approach to finding success makes this a must-read for established designers or anyone just starting out. I've made this mandatory reading for everyone at Thom Filicia Incorporated!" - Thom Filicia "Down to earth , common sense advice drawn from good old fashioned experience, Keith Granet gives the industry what it has been waiting for, THE book on just that. Concise, clearly written, this is NO textbook boilerplate. Trust me, you will underline. . . and feel good about what you do know and aspire to all the rest. READ ON. You will be referring to it often." - Charlotte Moss "Architecture may be an art, but it's also a service profession. To become a good architect requires a passionate dedication to the creative design process. To become a successful one means also understanding that it's a business, a unique one perhaps, but still a business. Keith Granet's The Business of Design will help get you there faster, creative talent intact." - Marc Appleton


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For thirty years, consultant Keith Granet has enjoyed helping design professionals turn their passion into profit. In his new book, The Business of Design: Balancing Creativity and Profitability, Granet debunks the myth that business sense and creative talent are mutually exclusive. The Business of Design: Balancing Creativity and Profitability provides all of the necessar For thirty years, consultant Keith Granet has enjoyed helping design professionals turn their passion into profit. In his new book, The Business of Design: Balancing Creativity and Profitability, Granet debunks the myth that business sense and creative talent are mutually exclusive. The Business of Design: Balancing Creativity and Profitability provides all of the necessary tools to create and run a thriving design business - from billing and human resources to branding and project management to marketing and licensing- in one easy-to-use guide. Inspired by Granet's own course on running a successful design practice as well as his experience guiding over four hundred design firms, The Business of Design is organized into six clear chapters interwoven with stories, the author's own experiences and life lessons. The Business of Design guides the reader through the steps of creating a successful firm, from the initial foundation of a design practice, to financial management, marketing and public relations, human resources, and project management. The last chapter, on product development, explores the growing trend in the design profession to develop products and bring them to the marketplace, allowing designers to share their voice with a larger audience. The Business of Design includes a foreword by M. Arthur Gensler and interviews with individual architects and designers who have made their mark on the profession, including Michael Graves, John Merrill, A. Eugene Kohn, Victoria Hagan, and Richard Meier. These esteemed architects and designers share the benefits of their experience as well as their own take on the business of design. A vibrant and enticing look at the business side of design practice, this graphically beautiful book is neither dry nor intimidating. "Think it's impossible to make a business using your creativity? Think again! Keith Granet shows you how to make your design business a success. This book is a must-read for every designer."-Jonathan Adler "The Business of Design is the essential guide about the design business. It's filled with invaluable information that covers all aspects of this often complicated and challenging business. Keith's straightforward, no-nonsense approach to finding success makes this a must-read for established designers or anyone just starting out. I've made this mandatory reading for everyone at Thom Filicia Incorporated!" - Thom Filicia "Down to earth , common sense advice drawn from good old fashioned experience, Keith Granet gives the industry what it has been waiting for, THE book on just that. Concise, clearly written, this is NO textbook boilerplate. Trust me, you will underline. . . and feel good about what you do know and aspire to all the rest. READ ON. You will be referring to it often." - Charlotte Moss "Architecture may be an art, but it's also a service profession. To become a good architect requires a passionate dedication to the creative design process. To become a successful one means also understanding that it's a business, a unique one perhaps, but still a business. Keith Granet's The Business of Design will help get you there faster, creative talent intact." - Marc Appleton

30 review for The Business of Design: Balancing Creativity and Profitability (business and career guide to creating a successful design firm)

  1. 4 out of 5

    Laurian Vega

    While my abilities to do UX are top notch, I know little about the business side of things. Not only am I generally stupid with business decisions, I tend to prefer to focus on the design rather than the monetary costs. I picked up this book to try to give some balance to my knowledge set. What I found was rather interesting. This book is much like a business 101 course but applied to the design profession - in this case mostly architecture and interior design. The difference, for me, is that thi While my abilities to do UX are top notch, I know little about the business side of things. Not only am I generally stupid with business decisions, I tend to prefer to focus on the design rather than the monetary costs. I picked up this book to try to give some balance to my knowledge set. What I found was rather interesting. This book is much like a business 101 course but applied to the design profession - in this case mostly architecture and interior design. The difference, for me, is that this book had beautiful diagrams that made engaging with such a boring topic really engaging. Additionally, the interviews with some of the best designers in these fields were included. I really enjoyed this book and it gave a lot of very practical advice (e.g., how to charge, what to invoice, what is a profit margin) that I needed.

  2. 5 out of 5

    Wuguihua

    设计师创业在做好与利润间要平衡真的很难,创意和精美都是需要资源投资的,而设计师经常本着最优产品的方向,或碰上自己喜欢的项目时,往往就无底限的投入,倒致项目收入经常抵不上支出,而资源的有限又难平衡于各项目的投入。做为一年20多个的设计团队Leader,在公司施行阿米巴经营来怎么让设计小伙伴们更上一层楼,获得更多的利润也成为我的主要关心方向。 书本更多的是给要创立设计公司的设计师的一份商业上的指导,财务管理、市场营销、人力资源、项目管理,产品开发五块来介绍。书中有很多的图表,这对于设计师理解这个专业有很大的帮助。关键启发点: 1.设计公司的愿景与其它公司不同。 2.依靠别人推荐的重复业务,会让生意更成功 3.思考自己的公司的结构,特别是人员梯队的建设 4.设计自己的财务报表,每月检查一次 5.十分之一原则:收入的十分之一存起来做为公司的备用资金,年底十分之一的员工淘汰 6.最忙的时候发展新业务 7.可计费标准表

  3. 4 out of 5

    Alex Fitzsimmons

    Very practical!

  4. 5 out of 5

    Sarah Zager

  5. 4 out of 5

    Nicholas

  6. 4 out of 5

    Amanda Opferman

  7. 5 out of 5

    Jim

  8. 4 out of 5

    Gabriela

  9. 4 out of 5

    Lisa Dreissig

  10. 4 out of 5

    Donna C.

  11. 5 out of 5

    Emily

  12. 4 out of 5

    Anna Peltier

  13. 5 out of 5

    Collin

  14. 4 out of 5

    Brian

  15. 5 out of 5

    Robyn May

  16. 4 out of 5

    Kathleen Anderson

  17. 4 out of 5

    Yriggie

  18. 5 out of 5

    Jacob Ritchie

  19. 5 out of 5

    Matt

  20. 5 out of 5

    Damon Sanchez

  21. 4 out of 5

    Erin Glennon

  22. 4 out of 5

    Bentley

  23. 5 out of 5

    Katie Manasco

  24. 4 out of 5

    Donna

  25. 4 out of 5

    Sean O'Neill

  26. 4 out of 5

    Brian Capsey

  27. 4 out of 5

    James Robertson

  28. 5 out of 5

    Brooke

  29. 5 out of 5

    Darryl Myers

  30. 4 out of 5

    Aga Artka

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