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The Pig and Me: A Memoir

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When a personal bankruptcy robbed her family of financial security, Lindsay Frucci decided the way back to marital and family bliss was to start a business that would make gobs of money. Out of the mantra “there must be something I can do” and a passion for fat-laden, fudgy brownies that made it hard to zip her jeans, an idea was born: healthy brownies for the masses. In a When a personal bankruptcy robbed her family of financial security, Lindsay Frucci decided the way back to marital and family bliss was to start a business that would make gobs of money. Out of the mantra “there must be something I can do” and a passion for fat-laden, fudgy brownies that made it hard to zip her jeans, an idea was born: healthy brownies for the masses. In a leap of faith borne on the wings of innocence and naiveté, she founded No Pudge! Foods, Inc., and began an epic journey of unexpected personal growth and discovery. Frucci owned No Pudge! for ten years, and when she sold it, her Fat Free Fudge Brownie Mixes were sold in every major grocery chain in the United States. The fairy tale is an enviable, business success story. The reality is the story of a woman who was raised hearing “you can’t” and found, to her surprise and great satisfaction, she could – and then some.


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When a personal bankruptcy robbed her family of financial security, Lindsay Frucci decided the way back to marital and family bliss was to start a business that would make gobs of money. Out of the mantra “there must be something I can do” and a passion for fat-laden, fudgy brownies that made it hard to zip her jeans, an idea was born: healthy brownies for the masses. In a When a personal bankruptcy robbed her family of financial security, Lindsay Frucci decided the way back to marital and family bliss was to start a business that would make gobs of money. Out of the mantra “there must be something I can do” and a passion for fat-laden, fudgy brownies that made it hard to zip her jeans, an idea was born: healthy brownies for the masses. In a leap of faith borne on the wings of innocence and naiveté, she founded No Pudge! Foods, Inc., and began an epic journey of unexpected personal growth and discovery. Frucci owned No Pudge! for ten years, and when she sold it, her Fat Free Fudge Brownie Mixes were sold in every major grocery chain in the United States. The fairy tale is an enviable, business success story. The reality is the story of a woman who was raised hearing “you can’t” and found, to her surprise and great satisfaction, she could – and then some.

48 review for The Pig and Me: A Memoir

  1. 4 out of 5

    Jessica Sinn (Books and Trouble)

    I never knew I liked memoirs until I picked up Lindsay Frucci’s The Pig and Me. When she contacted me about her new book, I thought it would be filled with the nuances of running a business. But I love those delicious little fat-free brownies, so why not give it a chance? Little did I know, this rollercoaster ride of a book had me in its grip from page one all the way to the epilogue. This is the first time in a long time I have actually read a book in one sitting. Seriously guys, it’s just as I never knew I liked memoirs until I picked up Lindsay Frucci’s The Pig and Me. When she contacted me about her new book, I thought it would be filled with the nuances of running a business. But I love those delicious little fat-free brownies, so why not give it a chance? Little did I know, this rollercoaster ride of a book had me in its grip from page one all the way to the epilogue. This is the first time in a long time I have actually read a book in one sitting. Seriously guys, it’s just as good – and as addictive – as those No-Pudge brownies! Read the full review at Chick Lit Cafe: http://loonachicklit.wordpress.com/

  2. 4 out of 5

    Candy Enzor

    A must read for women! This story belongs to all of us who get up every day to our roles as daughters, wives, mothers, as well as modern women still fighting for respect. Much of the charm of this roller coaster ride book is the author 'a candid sharing of her good moments, her great moments, and especially the bad, and really bad moments. It's funny, it's real, and poignant. Thank you Lindsey Frucci!

  3. 5 out of 5

    Jeannie

    Book Club selection for my friends. The discussion ought to be interesting.

  4. 5 out of 5

    Helen

    You might be wondering what a memoir called The Pig and Me is about. Well, it’s not about a pig – not a real one, anyway. It’s about the author, Lindsay Frucci, and her idea, drive, commitment, and work to start a company. ‘Course, she’s not the pig. The pig is a cute little pink pig with a tape measure around its waist – and it’s on the packaging of her product – No Pudge Brownies. She literally starts with nothing except a desire to help the family. Then she begins learning what it would take t You might be wondering what a memoir called The Pig and Me is about. Well, it’s not about a pig – not a real one, anyway. It’s about the author, Lindsay Frucci, and her idea, drive, commitment, and work to start a company. ‘Course, she’s not the pig. The pig is a cute little pink pig with a tape measure around its waist – and it’s on the packaging of her product – No Pudge Brownies. She literally starts with nothing except a desire to help the family. Then she begins learning what it would take to start her own company, testing recipes to come up with a fat-free recipe, and getting her product into stores, hopefully all over the U.S. I found it fascinating to learn what she went through to start the company and promote the product, all while she’s not just a woman starting a company. She’s a mother, a wife, housekeeper, head cook, chauffeur, and all the work hats that come with being married with kids. But she is absolutely committed to building the company and helping support the family. I think if you’ve ever started your own company, you’ll want to read The Pig and Me and will probably identify with Lindsay Frucci. And if you haven’t, like me, you’ll be amazed at all she does and the cost it takes on her and her family. Frucci takes what could have been a step-by-step how-to for starting a company from nothing and taking it nationwide…and writing it in such a way that it becomes a personal story of hard work, triumph and will. I really, really liked The Pig and Me, even though I’d never heard of No Pudge Brownies. I give The Pig and Me by Lindsay Frucci a rating of Hel-of-Writer.

  5. 4 out of 5

    Cheryl

    I must admit that I have never heard of No Pudge! Foods. Though, when author Lindsay Frucci wrote me about reading her book, I was willing to give it a time for the fact that I enjoy reading about people starting their own businesses and how they did it. I have to tell you that reading this book, Lindsay is a success story, even if the ending may not have been the one she was hoping for. I liked Lindsay’s drive and determination. She went from knowing virtually nothing about starting and operatin I must admit that I have never heard of No Pudge! Foods. Though, when author Lindsay Frucci wrote me about reading her book, I was willing to give it a time for the fact that I enjoy reading about people starting their own businesses and how they did it. I have to tell you that reading this book, Lindsay is a success story, even if the ending may not have been the one she was hoping for. I liked Lindsay’s drive and determination. She went from knowing virtually nothing about starting and operating a business to making No Pudge! Brownies a brand name. It all started back in 1995, though a few years earlier than this. Back when Lindsay and her husband had to file for bankruptcy. Something that Lindsay never thought would happen to them. As no one hopes ever happens to them as well. Though it did. Lindsay’s husband found another job but for less money. Lindsay decided that she had to do something to help contribute to their financial situation. Lindsay racked her brain and could not really think of anything other than the fact that she liked to bake. Lindsay’s one favorite indulgence was brownies. Though eating too many and they can be killer to your waist line. Lindsay decided to come up with a fat free version. Thus, No Pudge! Brownies were created. The success of the company is due to a huge part from Lindsay. She had a vision and would not let anything stop her, no matter how many times she was told “No”. If you want to read a good uplifting book without all the calories than pick up a copy of The Pig and Me!

  6. 4 out of 5

    شموع من

    Romeo and JulietHarry Potter and the Order of the PhoenixPride and PrejudiceThe HobbitPride and PrejudiceThe HobbitWilliam ShakespeareWilliam ShakespeareJ.R.R. TolkienJ.K. RowlingJane Austen Romeo and JulietHarry Potter and the Order of the PhoenixPride and PrejudiceThe HobbitPride and PrejudiceThe HobbitWilliam ShakespeareWilliam ShakespeareJ.R.R. TolkienJ.K. RowlingJane Austen

  7. 4 out of 5

    Susan

    This book was especially interesting because the book was dedicated to my friend Sallie (and others). It is an account of how Lindsay Frucci started and developed a business named No Pudge, a no-fat brownie mix made by adding yogurt. I was amazed at all of the hoops that she had to jump through to start what was, at first, a small business. Anyone who would like to begin a small business that literally began in her kitchen would find this helpful. She tells it with humor and honesty--her success This book was especially interesting because the book was dedicated to my friend Sallie (and others). It is an account of how Lindsay Frucci started and developed a business named No Pudge, a no-fat brownie mix made by adding yogurt. I was amazed at all of the hoops that she had to jump through to start what was, at first, a small business. Anyone who would like to begin a small business that literally began in her kitchen would find this helpful. She tells it with humor and honesty--her successes as well as embarrassments. Then my friend Sallie appears in the last fourth of the book. The conversations and comments in the book capture her personality. I was amazed at Lindsay's indomitable spirit to even the epilogue.

  8. 5 out of 5

    Kelli Newcom

    I RECEIVED THIS AS A GOODREADS GIVEAWAY!!! Lindsay shows everyone that even when it seems like the odds are against you and you are losing the battle...keep going!!! A quick read, the pages of "The Pig and Me" sailed through my fingers. I enjoyed reading Frucci's innermost thoughts during the different stages of building her company and her life. The tidbits about her personal relationships is what keeps the book real. The reader learns about everyone from her lawyer, to her mentor, to her two so I RECEIVED THIS AS A GOODREADS GIVEAWAY!!! Lindsay shows everyone that even when it seems like the odds are against you and you are losing the battle...keep going!!! A quick read, the pages of "The Pig and Me" sailed through my fingers. I enjoyed reading Frucci's innermost thoughts during the different stages of building her company and her life. The tidbits about her personal relationships is what keeps the book real. The reader learns about everyone from her lawyer, to her mentor, to her two sons. Frucci shows that anyone who gives life as much energy and tenacity as she does, can do something similar. An encouraging story that reminds us that hard work can pay off, but it is never easy. The ups and downs of relationships and careers make us all human.

  9. 4 out of 5

    Suetucker

    Thinking of developing a new product and a new business? This is a must read! Written with lots of humor...even during times of duress! Lindsay Frucci tells it like it is! She gives you the up side and definitely the down side...and back to the up side. It's a roller coaster ride that will keep you wondering how her family, life, business and relationships will survive while she grows the fat free brownie business to the huge success that it finally becomes. Don't start your business venture bli Thinking of developing a new product and a new business? This is a must read! Written with lots of humor...even during times of duress! Lindsay Frucci tells it like it is! She gives you the up side and definitely the down side...and back to the up side. It's a roller coaster ride that will keep you wondering how her family, life, business and relationships will survive while she grows the fat free brownie business to the huge success that it finally becomes. Don't start your business venture blind...read this inspiring book first!

  10. 5 out of 5

    Genie Holt

    Although this book is about getting a product into the food industry, something I was interested in, the book is also about the ups and downs of life and maneuvering through them. One minute you're up. Whoosh! The next minute you're slapped. I loved her sense of humor, and her honesty about her husband's lack of support and her own insecurities. The book is an easy read. I saw it here and downloaded it Saturday morning and finished it this morning (Monday), after a pretty busy weekend with other Although this book is about getting a product into the food industry, something I was interested in, the book is also about the ups and downs of life and maneuvering through them. One minute you're up. Whoosh! The next minute you're slapped. I loved her sense of humor, and her honesty about her husband's lack of support and her own insecurities. The book is an easy read. I saw it here and downloaded it Saturday morning and finished it this morning (Monday), after a pretty busy weekend with other commitments. The book made me wish to know the author.

  11. 5 out of 5

    Suzanne Kingsbury

    Reading this book is like gaining a new best friend. When Lindsay's family goes bankrupt, she decides to start a business selling delicious fat-free brownies. From there we go on a wild roller coaster ride, learning the inside scoop on what it's really like to start a successful business and laughing and crying with Lindsay as she tries to be a mom and a wife, a daughter and an entrepreneur all at once. A snappy, fun must-read with an ending you won't believe.

  12. 5 out of 5

    Amber

    A quick read, The tidbits about her personal relationships is what keeps the book real. Frucci shows that anyone who gives life as much energy and tenacity as she does, can do something similar. An encouraging story that reminds us that hard work can pay off, but it is never easy.

  13. 4 out of 5

    Judy Goldman

  14. 4 out of 5

    Suzanne Kingsbury

  15. 5 out of 5

    Kathleen P Collins

  16. 5 out of 5

    Irene

  17. 5 out of 5

    Mary Louise

  18. 4 out of 5

    Nancy

  19. 4 out of 5

    Sylvia Dickey Smith

  20. 4 out of 5

    Tina

  21. 4 out of 5

    Jennifer Gresham

  22. 5 out of 5

    Claudia

  23. 4 out of 5

    Nancy

  24. 5 out of 5

    Ajfrucci

  25. 5 out of 5

    Emma Stanger

  26. 5 out of 5

    Meghan Elizabeth

  27. 5 out of 5

    Doug Mcininch

  28. 4 out of 5

    Amy

  29. 5 out of 5

    Darcy

  30. 4 out of 5

    Jennifer Ware

  31. 4 out of 5

    Sara

  32. 5 out of 5

    Tina

  33. 5 out of 5

    Nancy Black

  34. 4 out of 5

    Cassandra Stephens

  35. 4 out of 5

    Joanne

  36. 4 out of 5

    Donna

  37. 4 out of 5

    Brenda Knight

  38. 5 out of 5

    Amanda

  39. 5 out of 5

    Carol K.

  40. 4 out of 5

    Jessica Buike

  41. 5 out of 5

    Phil

  42. 4 out of 5

    Hollis

  43. 5 out of 5

    cheryl

  44. 5 out of 5

    David

  45. 5 out of 5

    Priscilla

  46. 4 out of 5

    Books for Badger

  47. 4 out of 5

    Laura

  48. 5 out of 5

    Dina

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