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Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential

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Based on the premise that accountants often make finance unnecessarily confusing, this guide helps small business owners see beyond the numbers. It shows the reader how to use key financial indicators as a basis for smart business decisions, with a focus on companies in the range between start-up and $5 million in revenue.


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Based on the premise that accountants often make finance unnecessarily confusing, this guide helps small business owners see beyond the numbers. It shows the reader how to use key financial indicators as a basis for smart business decisions, with a focus on companies in the range between start-up and $5 million in revenue.

30 review for Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential

  1. 4 out of 5

    Hayden

    I wish I had this book earlier in my business life as it talks directly to the biggest mistakes I made with finance in my first, now failed company. He is a straight talking writer who makes you look at yourself and stop lying about how well you think you are doing, and actually gives you the simple and proven ways to make sure you are on the right track. While the book is about finances mostly, he does talk about culture, hiring staff, and co-founders. I think it's a must read for anyone in bus I wish I had this book earlier in my business life as it talks directly to the biggest mistakes I made with finance in my first, now failed company. He is a straight talking writer who makes you look at yourself and stop lying about how well you think you are doing, and actually gives you the simple and proven ways to make sure you are on the right track. While the book is about finances mostly, he does talk about culture, hiring staff, and co-founders. I think it's a must read for anyone in business.

  2. 4 out of 5

    Bartosz Majewski

    If I'd read this book 18 months ago before I started Casbeg I probably wouldn't get the brilliance of this book. But maybe, 6 months after we've started the company would be the right time. The title says it like it is. It's simple. It's around profits and other business metrics. And it's a very down-to-earth approach for a down-to-earth businessman and women. If you feel like you suck at finance and feel that P&L, Profit statements, and balance sheets are way too complicated and overwhelming - t If I'd read this book 18 months ago before I started Casbeg I probably wouldn't get the brilliance of this book. But maybe, 6 months after we've started the company would be the right time. The title says it like it is. It's simple. It's around profits and other business metrics. And it's a very down-to-earth approach for a down-to-earth businessman and women. If you feel like you suck at finance and feel that P&L, Profit statements, and balance sheets are way too complicated and overwhelming - this is a book for you. I certainly did. And now, it became more understandable and not so overwhelming. Highly recommended if you already run your own business.

  3. 4 out of 5

    Nick

    This book should be required reading for any entrepreneur attempting to start or run a small business. I wish I had read it 17 years ago when I started my company. Hopefully, it's not too late, now that I know how to look at the numbers intelligently -- and what numbers to look at. Essential for financial survival, especially post-2008, for all small business owners.

  4. 5 out of 5

    Mike

    Simple Numbers, Straight Talk, Big Profits! - This is a fantastic book for understanding your numbers as a business owner. The author does a great job of providing tactics and direction for navigating topics like valuing the business, labor productivity, taxes, forecasting, and much more. The book is 177 pages long (not a single one wasted) and each chapter ends with a summary of key concepts. There are several charts and graphs for visual representation and a few situational examples to give yo Simple Numbers, Straight Talk, Big Profits! - This is a fantastic book for understanding your numbers as a business owner. The author does a great job of providing tactics and direction for navigating topics like valuing the business, labor productivity, taxes, forecasting, and much more. The book is 177 pages long (not a single one wasted) and each chapter ends with a summary of key concepts. There are several charts and graphs for visual representation and a few situational examples to give you a wider perspective. This book is a must read and would be a great compliment to Profit First by Mike Michalowicz (which is also a must read).

  5. 4 out of 5

    Jacek Bartczak

    I'm super curious how people with an approach "I don't need precise data because I KNOW WHAT I'M DOING without numbers" will rate this book. Great explanation of the practical aspects of finances for founders. Not too wordy (which is very rarely for business books from the USA) I would even say as long as it should be. Examples show what are the long term consequences of different approaches to profitability. I had been studying finance and accounting for 5 years and I saw many times how people I'm super curious how people with an approach "I don't need precise data because I KNOW WHAT I'M DOING without numbers" will rate this book. Great explanation of the practical aspects of finances for founders. Not too wordy (which is very rarely for business books from the USA) I would even say as long as it should be. Examples show what are the long term consequences of different approaches to profitability. I had been studying finance and accounting for 5 years and I saw many times how people who teach finances tend to overcomplicate them. The author has a skill of explaining things in a clear and simple way.

  6. 5 out of 5

    David Skinner

    Crabtree has many interesting insights regarding selling a business, understanding the valuation for business, and key financial indicators that monitor the health of a company. He is an accountant and I am not, so some of the concepts and examples were over my head - but for anyone seeking to have a better financial understanding of their business, this is a great resource.

  7. 4 out of 5

    Dunrie

    I'm enjoying this book - it is straight talk indeed, and definitely a "solve simply" book for leaders of entrepreneurial and growing companies in the

  8. 5 out of 5

    Dale

    Helped me understand how to make sense of the financial side of my business. I devoured this book after attending a seminar taught by a partner at the author's firm. I highly recommend this to any small business owner with 2+ employees.

  9. 5 out of 5

    Ishan Kumar

    SN, ST, BP! is one of the best business books I have read till date. Vision is the most important thing in a company, but it should also be the least time-consuming. Most business "gurus" skip that fact, but CrabTree will help you break the monotony. Concepts like Labor Productivity, Salaries (Yours and your Employees'), Distributions, Forecasts and most importantly Profits take the front seat. This relatively small book is not a light read and for someone like me, who's sum total of accounting SN, ST, BP! is one of the best business books I have read till date. Vision is the most important thing in a company, but it should also be the least time-consuming. Most business "gurus" skip that fact, but CrabTree will help you break the monotony. Concepts like Labor Productivity, Salaries (Yours and your Employees'), Distributions, Forecasts and most importantly Profits take the front seat. This relatively small book is not a light read and for someone like me, who's sum total of accounting knowledge is sending the Accountant his bank statements, it is at times a titanic task. Yet, if you try a little you will be able to understand the concepts fairly quickly and easily. The book is a little technical but it never gets boring and every page is filled with years of experience gained through running a real business and managing the books of those who do the same. I have learned more about how to run MY business by CrabTree than I learned in the past 3 months of bringing all operations in house. Highly recommended for anyone who has been in business for awhile and wants to learn how to better run it.

  10. 4 out of 5

    Jesse

    The information in this book is very, very basic. If you understand financials then you won't see a lot here that's new. I did like the author's treatment of "But it's a deduction!" -- Making sure people realize that spending just for a deduction is ludicrous. The author has pretty good descriptors of different stages of business growth, but is a bit handwavy when it comes to execution. Of course we all want to "hire right." I was hoping to gain some more insight into my financials with this book, The information in this book is very, very basic. If you understand financials then you won't see a lot here that's new. I did like the author's treatment of "But it's a deduction!" -- Making sure people realize that spending just for a deduction is ludicrous. The author has pretty good descriptors of different stages of business growth, but is a bit handwavy when it comes to execution. Of course we all want to "hire right." I was hoping to gain some more insight into my financials with this book, but it basically confirmed what I already know. If you're a layman, just starting out with business, and have never seen a P&L, this book would be useful.

  11. 4 out of 5

    Eusebiu Jecan

    The title does the book justice, it is very straight to the point and it builds up to an overall image of what a healthy business looks like from an accounting perspective. I had a constant sensation that if the author didn't consider something very important or building an argument he didn't include it in the book. I very much appreciate this approach, it shows consideration for the reader's time. If one wants to start a business or has a business up to 5 million in revenue I strongly recommend The title does the book justice, it is very straight to the point and it builds up to an overall image of what a healthy business looks like from an accounting perspective. I had a constant sensation that if the author didn't consider something very important or building an argument he didn't include it in the book. I very much appreciate this approach, it shows consideration for the reader's time. If one wants to start a business or has a business up to 5 million in revenue I strongly recommend this book!

  12. 4 out of 5

    Luke Gruber

    This is an UNBELIEVABLE book for business owners or executive management (1-5 million in sales companies). Author is an accountant and explains methodologies and metrics to help monitor and run a company. Very practical and brilliant. Every company has metrics they monitor to help fuel success, but he offers other metrics that are simple but very telling in regards to the health of a company. I loved this book.

  13. 4 out of 5

    Rob McCoy

    A data driven way to set a business plan This book provides insight for forecasting and monitoring a business, it’s leadership, and progress. On a completely different topic, why does continue to set word count targets. There books are not priced by the word, there is not a minimum length or value established. Why does Amazon feel that reviews are improved by word count and fluff? Look forward to having this included in my review and a response.

  14. 4 out of 5

    Jay Buys

    Fantastic. I really wish I would've had this book 11 years ago when I started my business. It's a fantastic overview of all the things you'll hear from your accountant (you do have a good accountant, yes?) in terms that are easy for non-finance folks to understand. Definitely a great read for any small business owner or entrepreneur.

  15. 4 out of 5

    Glenn Burnside

    Tore through this over the weekend to get caught up on some fundamentals while working on some forecasting and modeling work. Was worth it. It gets a little thin at the end on forecasting, but I appreciate the key idea there - "Budgets are permission to spend. Forecasts are permission to turn a profit."

  16. 4 out of 5

    MR RORY M GEOGHEGAN

    A worthy read for any small business owner The first half covering owner salary, distributions, Labour to gross margin ratios is really excellent. The later sections were harder to grasp.

  17. 4 out of 5

    Kunal Pande

    Great Book, Easy Read and Simple concepts which are often overlooked Simple and easy to understand book. As a small business owner myself, I could understand and relate with the importance of the simple things which are often overlooked in business.

  18. 4 out of 5

    Franciszek

    Good book, little too simplistic. I think even smaller business should have more complex attitude when it comes to finances. Some ideas are really brillant though, but I've seen them earlier on "Scaling up", so maybe that's why it's not a five star review.

  19. 4 out of 5

    Nathan Palmer

    Very straight-forward and well thought out book. If you're currently running a business I'd encourage you to apply his thinking against your business and see where it makes sense to change. We didn't agree with all of his recommendations, but there is a ton of value in those that we did.

  20. 4 out of 5

    Daniele

    Great book, it helped me understanding the financial numbers that I never got right :) and fixing the mistakes. Easy to read, and the tables are easier to read on the complementary website simplenumbers.me

  21. 5 out of 5

    Joey

    Quick, valuable, straight to the point No nonsense financial insight without the fluff of typical business finance books. Especially actionable with labor costs and accounting for service businesses.

  22. 5 out of 5

    Nicholas Haritos

    Must read for any business owner Awesome book, it really does break down the simplicity of analyzing the numbers. I would recommend it for anyone wanting to discover ways to improve their bottom line.

  23. 5 out of 5

    Zainudeen

    An eye opener Been in business 17 years and as a accounting graduate i didn't know half the things explained here. Thank you Greg,

  24. 5 out of 5

    Kevin Hallenbeck

    Really great way to simply how to think about the financials of any business. Well worth the read!

  25. 5 out of 5

    Mahrous

    *** Interesting ... I just need more basic financial background to understand more

  26. 5 out of 5

    Paul Sharpe

    Awesome practical way to look at small business financials

  27. 4 out of 5

    KingKong

    Jdn

  28. 4 out of 5

    Vignesh Kumar

    Very Helpful Very very helpful. I realized what I am doing wrong in my business and what I needed to do fix it.

  29. 5 out of 5

    Peter

    Wonderful read! A MUST for anyone who runs a business.

  30. 5 out of 5

    Giulia

    This book made me wish I studied finance/accounting at uni.

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