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A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions--like splurging on an expensive watch--can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our fin A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions--like splurging on an expensive watch--can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in Behavioral Economics For Dummies, readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices. Based on psychology and rooted in real-world examples, Behavioral Economics For Dummies offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions. A friendly introduction to the study of how and why people really make financial decisions The author is a professor of behavioral and institutional economics at Victoria University An essential component to improving your financial decision-making (and even to understanding current events), Behavioral Economics For Dummies is important for just about anyone who has a bank account and is interested in why--and when--they spend money.


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A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions--like splurging on an expensive watch--can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our fin A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions--like splurging on an expensive watch--can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in Behavioral Economics For Dummies, readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices. Based on psychology and rooted in real-world examples, Behavioral Economics For Dummies offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions. A friendly introduction to the study of how and why people really make financial decisions The author is a professor of behavioral and institutional economics at Victoria University An essential component to improving your financial decision-making (and even to understanding current events), Behavioral Economics For Dummies is important for just about anyone who has a bank account and is interested in why--and when--they spend money.

30 review for Behavioral Economics for Dummies

  1. 4 out of 5

    Maziyar Yf

    اقتصاد رفتاری شاخه ای از علم اقتصاد است که به نقش رفتارها و تصمیم های اقتصادی افراد پرداخته و می کوشد به کمک تحلیل این رفتارها شناخت بهتری از پیچیدگی انسان در تصمیم گیری بدست آورد . در حقیقت اقتصاد کلاسیک انسان را مانند یک موجود مکانیکی در نظر گرفته وانسان را فاقد عواطف و هیجان می داند اما اقتصاد رفتاری بر این باور است که تصمیم های اقتصادی انسان پیچیده تر از آن هست که با فرمول و نمودار بیان شود . کتاب توضیح می دهد که چگونه عوامل روان شناختی و چهارچوب های ذهنی و فشار جامعه می تواند بر قدرت تصمیم اقتصاد رفتاری شاخه ای از علم اقتصاد است که به نقش رفتارها و تصمیم های اقتصادی افراد پرداخته و می کوشد به کمک تحلیل این رفتارها شناخت بهتری از پیچیدگی انسان در تصمیم گیری بدست آورد . در حقیقت اقتصاد کلاسیک انسان را مانند یک موجود مکانیکی در نظر گرفته وانسان را فاقد عواطف و هیجان می داند اما اقتصاد رفتاری بر این باور است که تصمیم های اقتصادی انسان پیچیده تر از آن هست که با فرمول و نمودار بیان شود . کتاب توضیح می دهد که چگونه عوامل روان شناختی و چهارچوب های ذهنی و فشار جامعه می تواند بر قدرت تصمیم گیری افراد اثر بگذارد و سپس با آوردن مثال سعی می کند که دلایل توضیح داده شده را برای خواننده ملموس تر کند . شاید جالب ترین فصل کتاب هنر و دانش شاد بودن باشد، در این فصل آقای آلتمن به تعریف شادی و رابطه آن با اقتصاد متعارف می پردازد و این تئوری را که پول باعث شادی می شود را با دیده شک و تردید می نگرد و در پایان این فصل نقش دولت در افزایش شادمانی یا کاهش آن را برسی می کند . اما پرفسور آلتمن هنگام نگارش کتاب به یاد مخاطب از کشورهای کمتر توسعه یافته یا کاملا توسعه نیافته نبوده ، در حقیقت برخی از موضوعات مطرح شده در کتاب برای این گونه مخاطبین که زندگی و کار برای آنان به مانند جنگ بوده ،ممکن است بسیار شعاری و فاقد هرگونه نکته کاربردی به نظر برسد .

  2. 5 out of 5

    Thomas

    This book is good for everyone who is interested in what behavioral economics and economics research is about, in general. It's a good overview, as Morris briefly discusses almost every BE topic I can think of. I think this is a good guide to base a BE university-course on. But I didn't find any references, which was a bit disappointing, and Morris repeats himself about 10 times for each thing he discusses in the book. Whether that is intentional or not (could not be, since I also found many typ This book is good for everyone who is interested in what behavioral economics and economics research is about, in general. It's a good overview, as Morris briefly discusses almost every BE topic I can think of. I think this is a good guide to base a BE university-course on. But I didn't find any references, which was a bit disappointing, and Morris repeats himself about 10 times for each thing he discusses in the book. Whether that is intentional or not (could not be, since I also found many typos and other mistakes suggesting some sloppiness), it was annoying for me. The book's structure could also have been a bit better, especially with some chapters rearranged.

  3. 5 out of 5

    Sarah Little

    This book didn't teach me much about BE that I didn't already know. This could be that I wasn't the target audience - it is 'for dummies' after all, so it might be aimed at people who know less. I would still have expected to learn more though, given that my knowledge of BE has been gained in a fairly piecemeal way. Another reason, though, is undoubtedly that the book is incredibly repetitive and simplistic. It repeats the same points multiple times, and takes an entire chapter to make a point t This book didn't teach me much about BE that I didn't already know. This could be that I wasn't the target audience - it is 'for dummies' after all, so it might be aimed at people who know less. I would still have expected to learn more though, given that my knowledge of BE has been gained in a fairly piecemeal way. Another reason, though, is undoubtedly that the book is incredibly repetitive and simplistic. It repeats the same points multiple times, and takes an entire chapter to make a point that could be made in 1-2 pages. Duplication between chapters is perhaps forgivable - it is supposed to be a book that you can dip in and out of, which does require the most important points to be made in each chapter. But the repetition within chapters, and the amount of text required to make a simple point, is not excusable. To me it feels as if the author was commissioned to write a book of a certain length, and did whatever he could to pad out simple points to hit the target no. of pages. Another big bugbear is that lots of the graphs, and descriptions of graphs, were inaccurate, which I think is appalling. There were several instances where the labels in the graph were inconsistent with the text description of the graph. And there was at least one instance of the text actually describing the wrong graph/the graph being at the wrong point in the book! (16.2 and 16.4 being mixed up) It doesn't feel like much proof reading was done.... Overall the book was interesting, but in my view this is more because the subject matter is interesting than because the author did a good job. I would recommend anyone interested in BE to read other books instead if they want to learn more - for example, Dan Ariely's books are very well written and accessible, and contain a lot more content despite being shorter.

  4. 4 out of 5

    Jough

    This is a good primer for those becoming interested in the subject of behavioral economics, it is well laid out and give a high level approach to the subject. Studies and leading proponents are mentioned so the reader has a foundation for further study. I do not believe any book should be labeled "for Dummies", but this is the second one I've read and enjoyed. Not for the knowledgeable business minded person, but a good read. This is a good primer for those becoming interested in the subject of behavioral economics, it is well laid out and give a high level approach to the subject. Studies and leading proponents are mentioned so the reader has a foundation for further study. I do not believe any book should be labeled "for Dummies", but this is the second one I've read and enjoyed. Not for the knowledgeable business minded person, but a good read.

  5. 5 out of 5

    Sameer Alshenawi

    Good guide

  6. 5 out of 5

    Natya Nauri

    Definitely not for Dummies...The idea makes sense, but I don't like the flow of the idea. Definitely not for Dummies...The idea makes sense, but I don't like the flow of the idea.

  7. 4 out of 5

    Yao Hong

  8. 4 out of 5

    Emmanuel Matsiyana

  9. 4 out of 5

    Julia

  10. 5 out of 5

    Patrick

  11. 5 out of 5

    Violeta

  12. 4 out of 5

    Tim

  13. 5 out of 5

    Vlad Calin

  14. 4 out of 5

    Casi Graddy-Gamel

  15. 5 out of 5

    Michelle Fararoni

  16. 5 out of 5

    Heather Weaver

  17. 5 out of 5

    Gabriele

  18. 4 out of 5

    Doctorskhotmail.Com

  19. 4 out of 5

    Veeraragavan N

  20. 4 out of 5

    Garrett Schultz

  21. 5 out of 5

    Suzanna

  22. 4 out of 5

    Jules Arntz-Gray

  23. 4 out of 5

    Gabriela Marcu

  24. 5 out of 5

    Miebara Jato

  25. 5 out of 5

    Fabiann_g95hotmail.Com

  26. 5 out of 5

    Vivek

  27. 4 out of 5

    Don-E Merson

  28. 5 out of 5

    Decebal

  29. 4 out of 5

    Philip

  30. 4 out of 5

    John Biondolillo

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