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The Social Media Mind: How social media how social media is changing business, politics and science and helps create a new world order.

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Social media is more than just a presence in social media networks and it’s more than just a continuation of some of our traditional 'broadcast' media forms of communication. It has become the secret sauce that's humbled global corporations, brought down oppressive governments, is unlocking secrets science has tried to unlock for almost half a century and it continues to c Social media is more than just a presence in social media networks and it’s more than just a continuation of some of our traditional 'broadcast' media forms of communication. It has become the secret sauce that's humbled global corporations, brought down oppressive governments, is unlocking secrets science has tried to unlock for almost half a century and it continues to change our world with every passing day. In 'The Social Media Mind' you get to understand the fundamental drives governing the disruption social media creates, and how to use it properly.


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Social media is more than just a presence in social media networks and it’s more than just a continuation of some of our traditional 'broadcast' media forms of communication. It has become the secret sauce that's humbled global corporations, brought down oppressive governments, is unlocking secrets science has tried to unlock for almost half a century and it continues to c Social media is more than just a presence in social media networks and it’s more than just a continuation of some of our traditional 'broadcast' media forms of communication. It has become the secret sauce that's humbled global corporations, brought down oppressive governments, is unlocking secrets science has tried to unlock for almost half a century and it continues to change our world with every passing day. In 'The Social Media Mind' you get to understand the fundamental drives governing the disruption social media creates, and how to use it properly.

30 review for The Social Media Mind: How social media how social media is changing business, politics and science and helps create a new world order.

  1. 5 out of 5

    Alisa

    As a writer I am picky. I expect books to be entertaining, informative and useful and I make no exception between fiction or non-fiction. I found 'The Social Media Mind' hitting all the right notes and the only reason I am not giving it five stars here is because there were sections of it which have to do with business marketing and I am not that interested in that part of it. The way social media is changing the online landscape is truly fascinating. I can see the challenges for businesses and As a writer I am picky. I expect books to be entertaining, informative and useful and I make no exception between fiction or non-fiction. I found 'The Social Media Mind' hitting all the right notes and the only reason I am not giving it five stars here is because there were sections of it which have to do with business marketing and I am not that interested in that part of it. The way social media is changing the online landscape is truly fascinating. I can see the challenges for businesses and the author has explained in excellent detail some of the most difficult to grasp concepts. My favorite passage is where he explains that people who are trying to market their goods on social media and do not know what they are doing are a lot like people who pick up a guitar and strum it. He quite rightly says that strumming a guitar is simple and anyone can do it but actually getting music out of the thing requires a much more thorough understanding of the instrument. And so it is with social media. I loved some of the more wide-ranging examples linking the Arab Spring to the London riots and his analysis of why they happened and how governments reacted hit the spot with me. I have had the same discussions with friends in London after the riots and had I had the book back then we would have been able to make more sense of the situation. This is a great book for anyone looking to get social media and avoid making some classic mistakes. It is not a 'How-to' in the sense that it spoonfeeds you what you need to do but anyone who can read and think then sees what it is they need to do. I checked out the reviews on Amazon and one of the reviewers there called it a "strategic book on social media" I tend to agree.

  2. 5 out of 5

    Anna

    I read this book on the recommendation of a friend. Social media is something which few of us understand completely and I needed a guide which might help me with my own modelling career and online branding. This was more than I expected. Admittedly I thought I would be getting a quick how-to but this is not what Mr Amerland has written here. Starting from our need to tell a story the author takes the reader through the entire concept of social media, why it is happening, how, why it acts like a I read this book on the recommendation of a friend. Social media is something which few of us understand completely and I needed a guide which might help me with my own modelling career and online branding. This was more than I expected. Admittedly I thought I would be getting a quick how-to but this is not what Mr Amerland has written here. Starting from our need to tell a story the author takes the reader through the entire concept of social media, why it is happening, how, why it acts like a social catalyst, why it is challenging for businesses and how to use it better. He gives numerous examples of cases where social media has worked and looks at many where it hasn't and analyses why. He then looks at some of the psychological reasons which make social media a "default" for us as people. He even explains about social media and science which I found fascinating. The book is so enthralling and the narrative drive so compelling I found I had to go back and re-read the sections that are relevant to me so that I understand what I now need to do. This is a very strategic book. It tells you how to think about social media so that you begin to 'get' it. Am I an expert? No, not by a loooong way but having read this book I now know a lot more about social media and why it is the way it is, than before and I also know hoe to avoid some of the most obvious mistakes.

  3. 4 out of 5

    Dimitris Kouniakis

    I run a complex business which depends upon the immediate community for its success. Yet I have seen more and more impact come from the web. My site is a case in point and its marketing online has benefited me hugely both in terms of brand awareness for my business and in terms of direct trade in getting more students to my language schools. Social media is something which has puzzled me for some time. I have been on Facebook for well over three years now and I have been running my website since I run a complex business which depends upon the immediate community for its success. Yet I have seen more and more impact come from the web. My site is a case in point and its marketing online has benefited me hugely both in terms of brand awareness for my business and in terms of direct trade in getting more students to my language schools. Social media is something which has puzzled me for some time. I have been on Facebook for well over three years now and I have been running my website since before the millennium. In all this time I thought that I knew enough about the online marketing angle. At the same time I have also felt that something was missing. There were things which I did not quite understand and did not know how to learn without running the risk of making costly mistakes and learning the hard way. The Social Media Mind helped answer most of my questions. It is not technical (which is a relief) and the author has an easy narrative style which is mostly conversational. I am glad I got it when I did because I have recently been behind a 'Learn Greek in Greece' initiative for foreign language learners who may want to take advantage of the opportunity Greece offers and enjoy the weather as well as learn Greek in an immersive environment and this books is great. I saw how big business use social media channels to promote particular initiatives. The examples behind Ford and Virgin, for instance, were particularly useful. I use Twitter and have never really been able to get the handle of it. Now I finally know what to do there! What I liked best about the book is that it gave me a far greater picture than I expected. Social Media is still very new in Greece and not widely used and now I understand why we still suffer from issues of inequality in certain parts of society, corruption in government and even the problems our economy is facing. I could go on and on about how much I enjoyed it and how useful it is for me, personally. I could have done, maybe with a lot more practical examples of the business side of the social media but the ones the book includes are great and it probably only reflects my own particular need here. I guess the author cannot please everybody and at 250 pages the book is already pretty big. If you are running a business or want to know how social media is impacting on so many different sides of everyday life then this is a book I recommend no problem.

  4. 5 out of 5

    Teoni

    I love books which draw attention to things I have not noticed. The Social Media Mind is such a book. There are sections of it which are of practical value to marketers. I skipped those because I am not selling anything. The rest I loved!

  5. 4 out of 5

    Neve

    I am doing a course on journalism and social media. This book is brilliant! I loved the approach. I have read several more on the subject and the talkative style it so much easier for me to understand the concepts. If I do well on my course it's because of this!

  6. 5 out of 5

    David Amerland

    I wrote the book so I cannot objectively review it but I could at least tell you what made me write it. Social Media is, arguably, the greatest challenge and paradigm shift we have faced in the last 100 years. As a term meaning something specific (i.e. the use of online media and social networks) it is very new but as an impetus governing the human need to communicate it is something which has been with us for a very long time. The printing press and the spread of cheap pamphlets (the social medi I wrote the book so I cannot objectively review it but I could at least tell you what made me write it. Social Media is, arguably, the greatest challenge and paradigm shift we have faced in the last 100 years. As a term meaning something specific (i.e. the use of online media and social networks) it is very new but as an impetus governing the human need to communicate it is something which has been with us for a very long time. The printing press and the spread of cheap pamphlets (the social media of the day) made Martin Luther’s Reformation possible and changed the western world forever. Facebook, Twitter and Google Plus played much the same role in the bringing around of the Arab Spring, the London Riots and the Occupy movement. What was significant for me was seeing the parallels between cultures and events and drawing lines connecting the underlying motivations. ‘Social Media’ a term which is seemingly so easy to understand, has proved the undoing of many a massive corporation which tried to use it as just another means of top-down marketing. It has made governments change their approach to the way they communicate with their electorates and it even made Heads of State at the G20 Economic Forum Summit in Davos, in 2012, wonder on record whether Capitalism was “fit for purpose” in the 21st century. What is of true wonder here, what fired me up was the fact that such momentous changes have been brought about by such thin filaments of connection: ‘Likes’ on Facebook, the ability to get news and opinions out in real-time on Twitter, connections amongst strangers on Google Plus. It is such a small thing when you really analyse it and yet, collectively, they have had a huge impact. It was this which made me put it altogether in a narrative which drew a picture and, at the same time, also included some practical examples. Many of my readers are business people and entrepreneurs. They have a business to run and need to understand the practicalities. Usually, I write books which are step-by-step guides to do something like SEO or Online Marketing. ‘The Social Media Mind’ is not such a guide but it is the kind of book which explains the things companies and individuals who misuse social media do not ‘get’ and, as such, is probably of greater value in terms of the strategic thinking it will allow you to form. That’s my input. Now I guess it’s up to you to decide how successful I was.

  7. 4 out of 5

    Dave

    Social media is a mind warp. Try to think abotu it in detail and yoru head spins. The author lays things out plain and simple. He explains what it's about, why it's happening, how it can trip us up. Loved the explanation about Virgin Media and Ford, I drive a Ford, never really thought about their social media marketing but he is right, they do it right and they do it well. Loved the stuff about the narrative drive. Now I gotta figure out what story I need to tell so I can tell it. Brilliant!

  8. 4 out of 5

    Nicole

    The Social Media Mind dives into the ways that social media has influenced, impacted and changed marketing, businesses and the way we think forever. Amerland goes into specific detail about how using Google, Twitter and Facebook has made a huge difference in the way businesses are run now. He talks about how consumers have changed over the years and want to buy from a company that has a face and a story. Companies that utilize these forms of social media marketing to the highest potential gain th The Social Media Mind dives into the ways that social media has influenced, impacted and changed marketing, businesses and the way we think forever. Amerland goes into specific detail about how using Google, Twitter and Facebook has made a huge difference in the way businesses are run now. He talks about how consumers have changed over the years and want to buy from a company that has a face and a story. Companies that utilize these forms of social media marketing to the highest potential gain the trust and loyalty of their consumers. He provides interesting tid-bits of the way social media, when used correctly, has helped boost a companies reputation and revenues. On the same token, when used incorrectly or not at all, how those companies have struggled with image and acceptability. He uses large companies as examples, such as Gap, Blackberry, Starbucks and Ford. He includes vital events that have most recently taken place and have changed the way that social media works. For example, Facebook's last conference, f8, which revealed Facebook's future plans as well as the recent addition of the timeline. Or Google's effort to match Facebook in the media world with their social networking site, Google+. Or the Occupy Wallstreet movement. It was interesting to learn the back-story and inside scoop on these events. However, for all the "interesting tid-bits" that this book contained, the writing was sub-par with lots of rambling. It was also much too long for this subject and did not really offer any new or "A-Ha" moments that differ from other areas on this subject. The author also very obviously favors Google over Facebook, and it was annoying to have his biased opinion. I also fear that this book will no longer be relevant within the next 6 months. The internet, social media and social networks are changing by the day... in 6 months time, this book will be outdated. I picked up this book because in the description it boasted on being able to help give practical tools for getting heard. I have a little personal family blog that I'd like to see grow (shameless plug, I know) and I was looking for more tools on exactly how to do that. This book did not provide me with anything which would support that. Who then is this book good for? People who are interested in learning "tid-bits" behind monster companies such as Google and Facebook. And small businesses who have not ventured into social media marketing and want to understand why it's so important in today's world. 2 Stars I received a free copy of this book in return for my honest opinion... this is it.

  9. 5 out of 5

    Jamie

    I work in the corporate sector in marketing. I know first hand just how challenging social media can be. I had no idea where to begin to tackle from and one in-house session we had to date left me wanting more and with the impression that the trainers did not know what they were doing. I am glad I stumbled upon Mr Amerland's book on social media. It has been an eye-opener to say the least. For a start I know that we have been approaching it wrong in-house which is a huge improvement to say the l I work in the corporate sector in marketing. I know first hand just how challenging social media can be. I had no idea where to begin to tackle from and one in-house session we had to date left me wanting more and with the impression that the trainers did not know what they were doing. I am glad I stumbled upon Mr Amerland's book on social media. It has been an eye-opener to say the least. For a start I know that we have been approaching it wrong in-house which is a huge improvement to say the least. Mr Amerland however does more than just explain the challenges and begin to offer some guidelines for working with social media. He goes into details which help draw a much bigger picture. Social media is clearly not a passing marketing fad. It is here to stay and it will only get more demanding and more challenging. We need to learn how to deal with this both as individuals and as companies. There are many takeaways I have from this book. Some are directly applicable to my work sector. Others are more applicable to me and my interests as an individual. This is a sterling guide which covers both subjects well and leaves me feeling that now that I know the lay of the land I really want to get into the nitty-gritty details and find out more, even more! Get it. Put into practice its guidelines, think about the concepts outlined and go and get your feet wet in the big, wide, social media web!

  10. 4 out of 5

    Lisa

    I finished Mr Amerland's book and found myself wanting to know more! Social media is a huge subject. It is changing many of the parts of the world we see around us. It has been responsible for the Arab Spring. It is changing the world of business. It makes us suddenly more powerful than we have ever been before. I went back and re-read the sections on the connected web and I felt that I really wanted to hear so much more about this but I understand that no book can cover everything completely an I finished Mr Amerland's book and found myself wanting to know more! Social media is a huge subject. It is changing many of the parts of the world we see around us. It has been responsible for the Arab Spring. It is changing the world of business. It makes us suddenly more powerful than we have ever been before. I went back and re-read the sections on the connected web and I felt that I really wanted to hear so much more about this but I understand that no book can cover everything completely and social media is the kind of subject which can take volumes and volumes of writing. OK, what did I think? Mr Amerland has a very conversational style of writing which often hides the complexity of the subject he talks about. I loved the way he draws parallels and connections between the real world and online and abstract concepts. I did my gap year in Greece and his description of the Greek street market brought it all back to me in vivid detail. More than that, it suddenly made total sense to me. When I walked through markets like that back then I found them so full of noise that I wondered how anyone did business there. Now I totally get them! This is a great book written by a social media evangelist who totally gets its potential. I'd give it six stars if I could!

  11. 5 out of 5

    Leslie

    Read more reviews at WorkingfortheMandroid.com This is not the standard review fare here at Working for the Mandroid, but when given the opportunity to read a copy of David Amerland’s The Social Media Mind, I graciously agreed to a review in return for a copy. As someone who is fascinated by the rapidly changing and always moving realm of social media, I was hoping that Amerland would be able to give me some insights and/or tips on how to better utilize social media to promote this site as well a Read more reviews at WorkingfortheMandroid.com This is not the standard review fare here at Working for the Mandroid, but when given the opportunity to read a copy of David Amerland’s The Social Media Mind, I graciously agreed to a review in return for a copy. As someone who is fascinated by the rapidly changing and always moving realm of social media, I was hoping that Amerland would be able to give me some insights and/or tips on how to better utilize social media to promote this site as well as to assist in my on-going job search. I came away disappointed. I should have known from the long-winded and grammatically awkward subtitle that the writing in this book would not be the best. What I wasn’t expecting was the blatant overuse of commas except when commas were actually supposed to be used. Many times commas are the only thing standing between what you’re trying to say and something that just doesn’t make sense. I found myself having to constantly re-read and attempt to decipher clauses to get the author’s meaning. It caused a lot of frustration and made it hard to accept the content within. I was under the impression that this was a final copy of the book and nothing within the e-book file proved otherwise. This made it even harder to comprehend the entire passages that were repeated near verbatim in multiple areas of the book. It was though Amerland had a short list of real life examples to prove his argument and, instead of looking for other examples or even just rephrasing things the reader had already been exposed to, choose to hit copy and paste to avoid the hassle of writing any more than he had to. Outside the writing style and repetitive nature, the message for the most part was no different from what I’ve read on countless blogs. As far as advice on how to use social media for marketing – either as an individual or as a business entity – Amerland doesn’t go much further than a) be authentic, b) it’s an environment for dialogue, not a bull horn, and c) most businesses will probably have social media backfire on them. With his analysis of social media and the way it can be used as a marketing tool, the author didn’t bring anything new to the conversation, instead rehashing the general agreement on what social media is and how to utilize it in one’s best interest. It’s very up-to-date, including the London riots and various Middle Eastern uprisings influenced and affected by the use of social media. These sociological analysis pieces usually had at least some interesting pieces to them, as did the case studies used to show the successes and complete failures of big businesses using social media as a marketing tool. One particular piece about how science has been influenced by social media I found really compelling. I’d heard of scientists developing games to help solve genetic problems by releasing them to the public in a form of crowd-sourcing, but I hadn’t heard of this specific example of gamers solving a complex problem of genetic manipulation in a matter of weeks that scientists had spent years working on. I think the book overall would have been a lot better as just a history of social media and how it’s affecting life in general and had not tried to also be a potential training manual for businesses. The two messages, while not conflicting, muddled together until it was hard to grasp either. Amerland also comes across as a Google apologist, singing the praises of Google+ in ways I have never heard before. I enjoy Google as much as the next person, but the author uses the company as a bastion of what social media can be in disparagement of all other platforms. It got old pretty quickly. This book needed heavy editing and a little more focus on its goals. It comes as noise within an already noisy field. There are much better books out there about social media, its effects on culture and how best to utilize it in a business sense. The Social Media Mind just rehashes what most social media-savvy people should already know.

  12. 4 out of 5

    Kevin Spear

    It's a good book highlighting the pitfalls businesses can fall into when they see social media as just another marketing channel. Social media allows immediate feedback and it doesn't take fluff lightly. David Amerland gives examples such as RIM's inattention in handling a crises, Gap's logo change backlash and a Ragu campaign that went viral for the wrong reasons. It also gives good examples such as Domino Pizza's turnaround in spite of a bad viral video from two of its employees. The book was p It's a good book highlighting the pitfalls businesses can fall into when they see social media as just another marketing channel. Social media allows immediate feedback and it doesn't take fluff lightly. David Amerland gives examples such as RIM's inattention in handling a crises, Gap's logo change backlash and a Ragu campaign that went viral for the wrong reasons. It also gives good examples such as Domino Pizza's turnaround in spite of a bad viral video from two of its employees. The book was published in 2012. So there is too much emphasis on Google+, and the Arab Spring was still seen as a success. Still, there is much here to learn four years after its publication date.

  13. 5 out of 5

    Magdalene Lim

    Interesting read about what social media does on a macro level and how it has been used to varying degrees of success.

  14. 4 out of 5

    Anna

    Concetti ripetuti, autore un po' presuntuoso, edizione troppo economica... Ni.

  15. 4 out of 5

    Vipin Kumar

  16. 4 out of 5

    Mary

  17. 5 out of 5

    John

  18. 5 out of 5

    Nina Trankova

  19. 5 out of 5

    Colin Michael

  20. 5 out of 5

    Massimiliano

  21. 4 out of 5

    Simona

  22. 4 out of 5

    Iwan Jaafar

  23. 5 out of 5

    Rachele

  24. 5 out of 5

    Julia

  25. 5 out of 5

    Maryam G.

    A must-read ..

  26. 5 out of 5

    Amy

  27. 4 out of 5

    Paul Vittay

  28. 5 out of 5

    Susan Matthews

  29. 5 out of 5

    Kristin Drysdale

  30. 5 out of 5

    Nikolaos Bogioglou

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