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Acting as a Business: Strategies for Success

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With "Acting as a Business," Brian O'Neil changed the way actors viewed their field and their careers by providing them with clear-cut guidelines on how to approach acting as a business. Any number of books preached persistence, but O'Neil was the first writer who actually told actors how to be persistent. The book is such a vital resource that it won a spot on "Entertainm With "Acting as a Business," Brian O'Neil changed the way actors viewed their field and their careers by providing them with clear-cut guidelines on how to approach acting as a business. Any number of books preached persistence, but O'Neil was the first writer who actually told actors how to be persistent. The book is such a vital resource that it won a spot on "Entertainment Weekly"'s exclusive list of Industry Bibles. Now in this third edition, O'Neil updates his indispensable resource to keep up with the latest show-business trends and help you put control of your acting career where it belongs: in your own hands. You won't just read "Acting As a Business," Third Edition, you'll dog ear, underline, and bookmark it as you discover: a how-to guide to writing your theatrical resume - for both the East-Coast and the West-Coast actor specific examples of cover letters and other important correspondence practical ways to join the performer's unions tactics for getting an agent and finding out casting information well in advance tips on preparing for and answering the questions most often asked by agents in an interview - and what you should ask them techniques for auditioning in an agent's office the dos and don'ts of effective interview follow-up strategies for finding work in the theater, on soap operas, and in independent films a chart for recording which casting directors know your work an effective approach to interviewing a prospective personal manager a discussion of the "League" schools the best ways to make use of the internet.


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With "Acting as a Business," Brian O'Neil changed the way actors viewed their field and their careers by providing them with clear-cut guidelines on how to approach acting as a business. Any number of books preached persistence, but O'Neil was the first writer who actually told actors how to be persistent. The book is such a vital resource that it won a spot on "Entertainm With "Acting as a Business," Brian O'Neil changed the way actors viewed their field and their careers by providing them with clear-cut guidelines on how to approach acting as a business. Any number of books preached persistence, but O'Neil was the first writer who actually told actors how to be persistent. The book is such a vital resource that it won a spot on "Entertainment Weekly"'s exclusive list of Industry Bibles. Now in this third edition, O'Neil updates his indispensable resource to keep up with the latest show-business trends and help you put control of your acting career where it belongs: in your own hands. You won't just read "Acting As a Business," Third Edition, you'll dog ear, underline, and bookmark it as you discover: a how-to guide to writing your theatrical resume - for both the East-Coast and the West-Coast actor specific examples of cover letters and other important correspondence practical ways to join the performer's unions tactics for getting an agent and finding out casting information well in advance tips on preparing for and answering the questions most often asked by agents in an interview - and what you should ask them techniques for auditioning in an agent's office the dos and don'ts of effective interview follow-up strategies for finding work in the theater, on soap operas, and in independent films a chart for recording which casting directors know your work an effective approach to interviewing a prospective personal manager a discussion of the "League" schools the best ways to make use of the internet.

30 review for Acting as a Business: Strategies for Success

  1. 5 out of 5

    Amanda Skinner

    A book full of useful information for those that need it. Not all of it is applicable if you are outside of New York or LA, but there is a lot of great advise from someone who has been a part of a lot of different aspects of the performing world. He's been there, done that, and knows what it takes to make a living. A book full of useful information for those that need it. Not all of it is applicable if you are outside of New York or LA, but there is a lot of great advise from someone who has been a part of a lot of different aspects of the performing world. He's been there, done that, and knows what it takes to make a living.

  2. 5 out of 5

    Marcus

    Had the brilliant gift of hearing Mr. O'Neil discuss the tactics in this book for our class in grad school. He has an infectious optimism that is just a joy to be around. Followed up with this book and found it very useful after graduating. Healthy realistic advice. Very useful. Had the brilliant gift of hearing Mr. O'Neil discuss the tactics in this book for our class in grad school. He has an infectious optimism that is just a joy to be around. Followed up with this book and found it very useful after graduating. Healthy realistic advice. Very useful.

  3. 5 out of 5

    Flora

    Concise, straight to the point information.

  4. 4 out of 5

    Mike Sause

    Required reading for any actor in the industry, wish I'd read it sooner. Required reading for any actor in the industry, wish I'd read it sooner.

  5. 4 out of 5

    Lluvia Almanza

    A must read for all actors. Most of the information applies mainly to actors living in Atlanta, LA and New York, but the information can be applied to smaller markets as well. O’Neill began his career as an actor and then agent and now he offers career counseling.

  6. 5 out of 5

    Scott

    Brian O'Neil's, Acting As a Business, should be an actor's bible for career starting. Amazingly useful on how to land an agent and start your career off in a productive manner. He teaches how you can create your own opportunities instead of waiting for something to fall in your lap, which probably won't happen too often in this business. A must have for actors. Brian O'Neil's, Acting As a Business, should be an actor's bible for career starting. Amazingly useful on how to land an agent and start your career off in a productive manner. He teaches how you can create your own opportunities instead of waiting for something to fall in your lap, which probably won't happen too often in this business. A must have for actors.

  7. 4 out of 5

    Kanova

    Want to be a NYC actor? Read this book and you are ready to get started? Make sure you pick up the latest addition of this book, it has been updated several times to accomodate change in the business.

  8. 5 out of 5

    Bobby Claude

    This book is really great for anyone looking at how to get into the acting business. Of course nothing will work all the time, but the advice that Brian O'Neil gives in his book should definitely improve an actor's chances of at least being seen for an audition. This book is really great for anyone looking at how to get into the acting business. Of course nothing will work all the time, but the advice that Brian O'Neil gives in his book should definitely improve an actor's chances of at least being seen for an audition.

  9. 4 out of 5

    Ashley

    a bit out-dated, but definitely worth the read

  10. 4 out of 5

    Staci

    A good reference for how to go about improving your acting career (getting auditions, getting in to see agents, etc.). O'Neill's advice seems sound and logical. A good reference for how to go about improving your acting career (getting auditions, getting in to see agents, etc.). O'Neill's advice seems sound and logical.

  11. 4 out of 5

    Bt

    Really great book that taught me so much about the business side of theatre and film and how to get jobs. It will definitely refer to it later; it is a great resource!

  12. 4 out of 5

    Kelly

    Last edition in 2009, so there seems to be info out of date. But I found enough info to take different actions and found areas in my marketing that needed a fine tooth comb.

  13. 4 out of 5

    Jerry Williams

  14. 5 out of 5

    Jen Greenwald

  15. 4 out of 5

    Laura Beam

  16. 5 out of 5

    Anjum Choudhury

  17. 4 out of 5

    Mason Diaz

  18. 4 out of 5

    Elizabeth Davis

  19. 5 out of 5

    Brittany

  20. 5 out of 5

    Ashley

  21. 4 out of 5

    Candace Lilford

  22. 4 out of 5

    Isaac

  23. 4 out of 5

    Michaela

  24. 5 out of 5

    stanley ware

  25. 5 out of 5

    Leigh Cambre

  26. 5 out of 5

    William Wilson

  27. 4 out of 5

    Vernon Campbell

  28. 5 out of 5

    Kathryn

  29. 5 out of 5

    Will Donofrio-Smith

  30. 4 out of 5

    Esther

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