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Transforming Our Image, Building Our Brand: The Education Advantage

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While there is no question that what librarians and library professionals do is critically important, the ways in which these roles and responsibilities are described can mean the difference between being valued as essential to the community or considered optional. Something as simple as a choice of words can determine what is valueda and consequently what gets funded, and While there is no question that what librarians and library professionals do is critically important, the ways in which these roles and responsibilities are described can mean the difference between being valued as essential to the community or considered optional. Something as simple as a choice of words can determine what is valueda and consequently what gets funded, and what gets canceled.--Transforming Our Image, Building Our Brand: The Education Advantage examines how the "Three Pillars" approach harnesses the power of language to enhance respect, generate increased perceived value, and garner funding. The power stems from positioning all that library professionals do under three, easy-to-remember "pillars," and replacing typical library terms and phrases with bold, value-enhanced terminology that commands valuea language that people outside of the field can immediately understand. This book is essential reading for public library staff members at all levels of the organization, especially those in leadership roles; and its root concepts are applicable for all other library types as well.


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While there is no question that what librarians and library professionals do is critically important, the ways in which these roles and responsibilities are described can mean the difference between being valued as essential to the community or considered optional. Something as simple as a choice of words can determine what is valueda and consequently what gets funded, and While there is no question that what librarians and library professionals do is critically important, the ways in which these roles and responsibilities are described can mean the difference between being valued as essential to the community or considered optional. Something as simple as a choice of words can determine what is valueda and consequently what gets funded, and what gets canceled.--Transforming Our Image, Building Our Brand: The Education Advantage examines how the "Three Pillars" approach harnesses the power of language to enhance respect, generate increased perceived value, and garner funding. The power stems from positioning all that library professionals do under three, easy-to-remember "pillars," and replacing typical library terms and phrases with bold, value-enhanced terminology that commands valuea language that people outside of the field can immediately understand. This book is essential reading for public library staff members at all levels of the organization, especially those in leadership roles; and its root concepts are applicable for all other library types as well.

30 review for Transforming Our Image, Building Our Brand: The Education Advantage

  1. 4 out of 5

    Marianne

    At a time when public libraries are undervalued, this book can be a useful tool for library staff to use to examine the narrative they promote about the importance of libraries in our democracy.

  2. 5 out of 5

    Adrienne Strock

    One word review: Nope! Simplified reflection: Why would we ever want to model ourselves after dated stuffy, broken, bureaucratic learning institutions when we have the opportunity to set ourselves apart as dynamic, choice-based informal learning and community centers?

  3. 5 out of 5

    Brittnee

    There are many things proposed in this book that I personally and professionally disagree with, but I suppose that doesn't necessarily mean that those decisions were wrong for THAT library at THAT time. I'm not certain that these sorts of decisions are this cut and dry. There are many things proposed in this book that I personally and professionally disagree with, but I suppose that doesn't necessarily mean that those decisions were wrong for THAT library at THAT time. I'm not certain that these sorts of decisions are this cut and dry.

  4. 5 out of 5

    Mark Hanson

    Excellent way to think about marketing the library as a place for "self-directed education." Highly recommend. Excellent way to think about marketing the library as a place for "self-directed education." Highly recommend.

  5. 4 out of 5

    Jackson Matthews

    Great ideas~I am going to try some of them to get more 'quality users' [not that I do not love the ones we already have!] Great ideas~I am going to try some of them to get more 'quality users' [not that I do not love the ones we already have!]

  6. 5 out of 5

    Sheyenne

  7. 5 out of 5

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  8. 5 out of 5

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  9. 5 out of 5

    Amy Kaufman

  10. 4 out of 5

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  11. 4 out of 5

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  12. 4 out of 5

    Blair Henson

  13. 4 out of 5

    Jen Mays

  14. 5 out of 5

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  15. 4 out of 5

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  16. 4 out of 5

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  17. 4 out of 5

    Michelle

  18. 5 out of 5

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  19. 5 out of 5

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  20. 5 out of 5

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  21. 4 out of 5

    Pam

  22. 4 out of 5

    Julie

  23. 5 out of 5

    wandering_queen

  24. 5 out of 5

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  25. 5 out of 5

    Caroline Helms

  26. 4 out of 5

    Jennifer

  27. 4 out of 5

    Teresa Tidwell

  28. 4 out of 5

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  29. 5 out of 5

    Jill

  30. 4 out of 5

    Erin

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