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Perfecting Your Pitch: How to Succeed in Business and in Life by Finding Words That Work

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A New York Times bestselling author reveals how to find the right words for every situation Whether you are making a budget request, interviewing for a job, ending a relationship, or talking to children about divorce, the crux of success in those and other crucial situations is planned, effective communication. And yet, it is the tool people most often fail to use. In Perf A New York Times bestselling author reveals how to find the right words for every situation Whether you are making a budget request, interviewing for a job, ending a relationship, or talking to children about divorce, the crux of success in those and other crucial situations is planned, effective communication. And yet, it is the tool people most often fail to use. In Perfecting Your Pitch, expert consultant and negotiator Ronald M. Shapiro presents his system of scripting, outlined efficiently as the Three D’s: Draft, Devil’s Advocate, Deliver. Using real-life examples, Shapiro walks readers step-by-step through the process of creating an effective message, preparing for counterarguments, and delivering the results with confidence and grace across a broad range of situations. He also provides an excellent menu of stories and model scripts for communication challenges affecting business, family, friends and consumers. Reaching out to readers of Difficult Conversations and Getting to Yes, Perfecting Your Pitch introduces a simple but powerful system we can all use for great results.


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A New York Times bestselling author reveals how to find the right words for every situation Whether you are making a budget request, interviewing for a job, ending a relationship, or talking to children about divorce, the crux of success in those and other crucial situations is planned, effective communication. And yet, it is the tool people most often fail to use. In Perf A New York Times bestselling author reveals how to find the right words for every situation Whether you are making a budget request, interviewing for a job, ending a relationship, or talking to children about divorce, the crux of success in those and other crucial situations is planned, effective communication. And yet, it is the tool people most often fail to use. In Perfecting Your Pitch, expert consultant and negotiator Ronald M. Shapiro presents his system of scripting, outlined efficiently as the Three D’s: Draft, Devil’s Advocate, Deliver. Using real-life examples, Shapiro walks readers step-by-step through the process of creating an effective message, preparing for counterarguments, and delivering the results with confidence and grace across a broad range of situations. He also provides an excellent menu of stories and model scripts for communication challenges affecting business, family, friends and consumers. Reaching out to readers of Difficult Conversations and Getting to Yes, Perfecting Your Pitch introduces a simple but powerful system we can all use for great results.

30 review for Perfecting Your Pitch: How to Succeed in Business and in Life by Finding Words That Work

  1. 4 out of 5

    Donn Lee

    Worth borrowing from a library, not too sure if worth purchasing. The book could well be condensed into a single magazine article or a blog post and we'd be none the poorer. I found the first four chapters useful. The first chapter talks about the introduction to the three Ds, while the subsequent chapters talk about each of the Ds in detail (Draft, Devil's Advocate, and Deliver). But even these felt a bit long-winded, as if the author was trying to fill a book. Subsequent chapters go into model Worth borrowing from a library, not too sure if worth purchasing. The book could well be condensed into a single magazine article or a blog post and we'd be none the poorer. I found the first four chapters useful. The first chapter talks about the introduction to the three Ds, while the subsequent chapters talk about each of the Ds in detail (Draft, Devil's Advocate, and Deliver). But even these felt a bit long-winded, as if the author was trying to fill a book. Subsequent chapters go into model "scripts" based on on the three Ds. Great for really digging into detail for some difficult conversations you may need to prepare for, but most of the time you'll find them irrelevant and overly-detailed. Again, can't help shaking off the feeling this book should be condensed as a series of blog posts and not actually a book.

  2. 5 out of 5

    Chris

    I listened to the audio book and it was pedestrian and somewhat remedial. I did like some of the stories about Shapiro's MLB contract negotiations and how he counseled others to negotiate. I thought the story about the MLB player that became addicted to cocaine was great in the way he and others handled it. What I didn't like about the book: 1) telling the listener to pause for a response and similar instructions sprinkled throughout the book 2) how to talk to your child about sex 3) how to talk t I listened to the audio book and it was pedestrian and somewhat remedial. I did like some of the stories about Shapiro's MLB contract negotiations and how he counseled others to negotiate. I thought the story about the MLB player that became addicted to cocaine was great in the way he and others handled it. What I didn't like about the book: 1) telling the listener to pause for a response and similar instructions sprinkled throughout the book 2) how to talk to your child about sex 3) how to talk to your child about moving out of the house 4) how to talk to your elderly parent about giving up their right to drive 5) etc. From my perspective Shapiro's instruction to script is what I call preparation and practice and practice makes perfect. I'm sure some people may find this book more valuable and may even need it though it did not resonate with me. I have a hard time recommending this book unless you are just starting your career and need to be told to prepare and practice.

  3. 5 out of 5

    Rob

    Love it I plan what to say all the time, and Shapiro really drives home the importance of scripting. Thing is, I really needed more perspective on how I should go about prepping what I'm going to say. Not many people understand that. What I needed was more perspective which I appreciate getting from the numerous examples in this book. It's definitely worth reading for everyone. You can never have good enough people skills :) Love it I plan what to say all the time, and Shapiro really drives home the importance of scripting. Thing is, I really needed more perspective on how I should go about prepping what I'm going to say. Not many people understand that. What I needed was more perspective which I appreciate getting from the numerous examples in this book. It's definitely worth reading for everyone. You can never have good enough people skills :)

  4. 4 out of 5

    Wade McIntyre

    Felt like a chapter stretched into a whole book.

  5. 5 out of 5

    Diana

    Found it on a marketing book list--it was just okay.

  6. 5 out of 5

    Lynn Pribus

    Somewhat useful, although I do not do much negotiating in my life. His plan of Draft, Devil's Advocate, Deliver is the book's premise and he offers numerous examples from asking for a raise at work to asking a roommate to move out to visiting a sick friend. Examples, examples, examples. Perhaps unsurprisingly, the examples were successful in almost every single instance. And where they weren't at the moment, they always ended up with good outcomes. That part was a little hard to swallow. But the m Somewhat useful, although I do not do much negotiating in my life. His plan of Draft, Devil's Advocate, Deliver is the book's premise and he offers numerous examples from asking for a raise at work to asking a roommate to move out to visiting a sick friend. Examples, examples, examples. Perhaps unsurprisingly, the examples were successful in almost every single instance. And where they weren't at the moment, they always ended up with good outcomes. That part was a little hard to swallow. But the message of writing down what you want to say ahead of time rather than simply blurting out what you want is a good one.

  7. 4 out of 5

    Tameeka

    Decent book if you find you're often negotiating situations and never getting what you want. Helps you plan out what to say and how you should say it. Lots of personal and professional scenarios to read from. Tips and sample scripts on how to get through these real life situations. I didn't receive any new tips or ideas from reading this book. It's great for someone just starting out in the professional world or the person who needs advice on perfecting his/her pitch. Decent book if you find you're often negotiating situations and never getting what you want. Helps you plan out what to say and how you should say it. Lots of personal and professional scenarios to read from. Tips and sample scripts on how to get through these real life situations. I didn't receive any new tips or ideas from reading this book. It's great for someone just starting out in the professional world or the person who needs advice on perfecting his/her pitch.

  8. 4 out of 5

    Qrious Rambler

    Read an advanced copy of this book. I would highly recommend this to everyone. Scripting should be made as a requirement for all occupations and interactions with family, friends, and business associates. If we could all take the time to script, I think there would be less misunderstandings, more positive exchanges of ideas and conversations.

  9. 5 out of 5

    Shawn

    This was an interesting read, but not on the level I originally expected. The technical aspects was boring, even thought the thought made sense. There appear no human touch to it. A recipe without seasoning.

  10. 4 out of 5

    Steven Menasche

  11. 5 out of 5

    Kiran Hegde

  12. 5 out of 5

    Masoud Movahedi

  13. 5 out of 5

    Joshua

  14. 4 out of 5

    Susan

  15. 5 out of 5

    Kristin Bee

  16. 5 out of 5

    Lisa

  17. 5 out of 5

    Jess

  18. 5 out of 5

    Owen

  19. 5 out of 5

    Rodger Friesen

  20. 4 out of 5

    Jorge Tirado

  21. 4 out of 5

    Rob De jaray

  22. 5 out of 5

    Joseph Rivers

  23. 5 out of 5

    Adithya Eranki

  24. 4 out of 5

    Jasna Dhansukhlal

  25. 4 out of 5

    Kevin Kocis

  26. 5 out of 5

    Frank Passaro

  27. 5 out of 5

    Linda

  28. 4 out of 5

    Christina Hovestadt

  29. 5 out of 5

    Becky

  30. 5 out of 5

    Kelly

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