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Developing Business Strategies

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"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." --Robert L. Joss, Dean of the Graduate School of Business, Stanford University A successful business strategy enables managers to provide organizational vision, monitor and understand a dyn "Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." --Robert L. Joss, Dean of the Graduate School of Business, Stanford University A successful business strategy enables managers to provide organizational vision, monitor and understand a dynamic business environment, generate creative strategic options in response to environmental changes, and base every business effort on sustainable competitive advantages. Developing Business Strategies provides the knowledge and understanding needed to generate and implement such a strategy. This fully revised and updated edition of David Aaker's highly influential strategic manual offers copious new information on important emerging business topics. Numerous new and revised sections cover such critical areas as the big idea, knowledge management, the customer as an active partner, creative thinking, distinguishing fads from trends, forecasting technologies, alliances, design as strategy, downstream business models, and more. Other important new features of this comprehensive guide include: A new chapter on strategic positioning Many new illustrative examples from B-to-B, high-tech, and the Internet Increased focus on global leadership and global brand management Using the Internet to develop and support business strategies For managers who need to develop and implement effective, responsive business strategies that keep the organization competitive through changing business conditions, Developing Business Strategies, Sixth Edition is the way to go.


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"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." --Robert L. Joss, Dean of the Graduate School of Business, Stanford University A successful business strategy enables managers to provide organizational vision, monitor and understand a dyn "Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." --Robert L. Joss, Dean of the Graduate School of Business, Stanford University A successful business strategy enables managers to provide organizational vision, monitor and understand a dynamic business environment, generate creative strategic options in response to environmental changes, and base every business effort on sustainable competitive advantages. Developing Business Strategies provides the knowledge and understanding needed to generate and implement such a strategy. This fully revised and updated edition of David Aaker's highly influential strategic manual offers copious new information on important emerging business topics. Numerous new and revised sections cover such critical areas as the big idea, knowledge management, the customer as an active partner, creative thinking, distinguishing fads from trends, forecasting technologies, alliances, design as strategy, downstream business models, and more. Other important new features of this comprehensive guide include: A new chapter on strategic positioning Many new illustrative examples from B-to-B, high-tech, and the Internet Increased focus on global leadership and global brand management Using the Internet to develop and support business strategies For managers who need to develop and implement effective, responsive business strategies that keep the organization competitive through changing business conditions, Developing Business Strategies, Sixth Edition is the way to go.

30 review for Developing Business Strategies

  1. 5 out of 5

    Mai Tien

    A very comprehensive and well organized book on building business strategy. Presented you with different business cases so you can see how the approach is applied differently. Will not give you quick bullet points on “how to build a business strategy” magic here u go 1 2 3. I think author did a pretty good job in highlighting what is the core in leveraging a business growth, regardless of which stage the business is at

  2. 5 out of 5

    Ongky Sander

    This book is good. The theory and application was good.

  3. 5 out of 5

    Lauren Albert

    Aaker's book is a thorough and useful overview of the process of developing business strategies (see my review of Fahey's Competitors). He lists important questions to ask, gives factors to consider, discusses how to deal with strategic uncertainties. He covers both internal and external analysis (inside and outside company). I think this is a very good starter for someone trying to get the basics of business strategy and strategic analysis.

  4. 5 out of 5

    Stacey Moore

    Solid, comprehensive book on business strategy.

  5. 4 out of 5

    Maureen English

  6. 5 out of 5

    Jerry Neumann

  7. 4 out of 5

    Hanani Ismail

  8. 5 out of 5

    Dion Persson

  9. 4 out of 5

    Juan E

  10. 4 out of 5

    Robert Wyssbrod

  11. 4 out of 5

    Paul Friedman

  12. 5 out of 5

    TEELOCK

  13. 5 out of 5

    Darren

  14. 5 out of 5

    Mirko

  15. 5 out of 5

    Joshua Herbert

  16. 5 out of 5

    Feliz

  17. 5 out of 5

    Eir90

  18. 5 out of 5

    Richard Pütz

  19. 4 out of 5

    Marvin

  20. 5 out of 5

    Usman Yakubu

  21. 5 out of 5

    Jaclyn

  22. 5 out of 5

    Busra

  23. 5 out of 5

    Steven Moore

  24. 4 out of 5

    Gustavo Hernandez Moreno

  25. 4 out of 5

    Tristan

  26. 4 out of 5

    Joseph Fuller

  27. 5 out of 5

    Lekshmi

  28. 4 out of 5

    Ryan Beaver

  29. 5 out of 5

    Michael Hernandez

  30. 4 out of 5

    Robin Andreas

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