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MBA Marketing

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This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.


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This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

17 review for MBA Marketing

  1. 5 out of 5

    Adam Horwitz

  2. 4 out of 5

    John

  3. 4 out of 5

    Eric Ryan

  4. 4 out of 5

    Maya

  5. 4 out of 5

    Kim Mallari

  6. 5 out of 5

    Valerie Warner

  7. 4 out of 5

    Karim Emam

  8. 4 out of 5

    Gagan

  9. 5 out of 5

    Ashley

  10. 4 out of 5

    Alexander Jacob

  11. 4 out of 5

    Bailey

  12. 4 out of 5

    Rakshit Sood

  13. 5 out of 5

    Eduardo Nieto

  14. 5 out of 5

    Mohammad Nazzari

  15. 5 out of 5

    Manoj Kakran

  16. 5 out of 5

    Lydia Carrick

  17. 4 out of 5

    Sarina

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