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The Management of Luxury: Strategy in the Global Luxury Market

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Librarian's Note: Alternate Cover Edition of ISBN 0749471662 Bringing together unique contributions from the world's foremost thought leaders in luxury management and marketing, The Management of Luxury provides a strategic examination of luxury branding on a global scale.


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Librarian's Note: Alternate Cover Edition of ISBN 0749471662 Bringing together unique contributions from the world's foremost thought leaders in luxury management and marketing, The Management of Luxury provides a strategic examination of luxury branding on a global scale.

30 review for The Management of Luxury: Strategy in the Global Luxury Market

  1. 5 out of 5

    Darren

    This book is just like the luxury brands and products that it features: it is desirable, valuable and yet it might be out of reach for many! This is a colossus of a book, considering the meaning of luxury and the type of customer that buys luxury continues through 26 chapter contributions by 51 international experts. Focussing on the key strategic areas of market, brand strategy, business strategy and luxury responsibility, this book delivers a veritable mass of information, much of which even as This book is just like the luxury brands and products that it features: it is desirable, valuable and yet it might be out of reach for many! This is a colossus of a book, considering the meaning of luxury and the type of customer that buys luxury continues through 26 chapter contributions by 51 international experts. Focussing on the key strategic areas of market, brand strategy, business strategy and luxury responsibility, this book delivers a veritable mass of information, much of which even as an industry professional you might not have realised that you needed. Luxury brand managers are the focus for this book, even though a lot of the information would be interesting to the curious generalist. The book’s price – which is not unreasonable when you consider what you are getting – sadly means it will not be an impulse buy for an average reader. It can be a bit of a hard read due, in part, to its sheer bulk and its academic nature. Perseverance will be a virtue. Nothing is left to chance. If you are new to the luxury sector this would be a particularly excellent desk resource and initiation to the different world of luxury products. Even if you have been working in this sector for a long time, you surely cannot fail to get some benefit from this book, whether it is additional knowledge, new perspectives, confirmation of existing viewpoints or pointers to even more focussed, detailed research sources. Reproducing the key chapter titles should give a great overview as to just how comprehensive this book is, and remember there can be many sub-chapters too: The market and business of luxury: an introduction, Classifying luxury and prodigality, Exploring luxury consumer behaviour, Identity-based luxury brand management, Public luxury representatives, Curating the creative genius in luxury firms, Arts meet luxury brands, Luxury as societal mentor, Preserving luxury exclusivity through art, Brand charismatic legitimacy and marketing of adoration, Digital media in monobrand stores, Gravity shift from West to East, The Chinese market: entry modes, Entering the Chinese market, Managing brand extensions in the luxury industry, Luxury brands enter the online market, Competing as a luxury SME, Insisting on luxury to survive, Managing price fluctuations of raw materials through innovation, The counterfeit timer, Acting on luxury counterfeiting, Luxury brands as employers, The impact of luxury brands on employees, Heritage of luxury and responsibility, Luxury organisations and responsibility: a toolbox and finally Luxury organisations and social responsibility: a cast study. Phew! If this is not enough, each chapter has a mass of bibliographic references/notes and, of course, there is a very detailed index at the end. A review cannot do it justice. If you even remotely have a need for a book of this kind and won’t take the risk of buying blind, go to a bookstore, put it in your hand and prepare to see a prompt walk to the cash till with your credit card in hand! Impossible as it may be, it would be great if this book could be distilled into something for the generalist with a price to match, allowing even more to get a great insight into this diverse, fascinating industry. The Management of Luxury: A Practitioner's Handbook, edited by Benjamin Berghaus, Günter Müller-Stewens and Sven Reinecke, and published by Kogan Page. ISBN 9780749471668, 488 pages. YYYYY

  2. 4 out of 5

    Raya Jmean

  3. 5 out of 5

    John

  4. 5 out of 5

    Mitchell Wakefield

  5. 5 out of 5

    Gio

  6. 4 out of 5

    Kogan Page USA

  7. 4 out of 5

    Soly

  8. 4 out of 5

    Sergio

  9. 5 out of 5

    Chaoticreader

  10. 5 out of 5

    Frederic Poisson

  11. 4 out of 5

    Xeni Gherzan

  12. 5 out of 5

    Albina

  13. 4 out of 5

    Nolen

  14. 5 out of 5

    LUCY PHAM

  15. 4 out of 5

    Kevin Nguyen

  16. 5 out of 5

    Costin Grigore

  17. 5 out of 5

    Sapphire Ng

  18. 4 out of 5

    Chris Faught

  19. 5 out of 5

    Vanessa Soukef

  20. 5 out of 5

    Lola White

  21. 5 out of 5

    Alexandra Beregszászy-Nagy

  22. 5 out of 5

    Vasilisa

  23. 5 out of 5

    Battoul

  24. 4 out of 5

    Cristina

  25. 5 out of 5

    Zoheir M

  26. 4 out of 5

    Issey Tongco

  27. 5 out of 5

    Sophia

  28. 4 out of 5

    Agazieva1998gmail.Com

  29. 5 out of 5

    Anastasiya Dolgih

  30. 5 out of 5

    Josephine Carvalho

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