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Media Effects Research: A Basic Overview (Mass Communication and Journalism)

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Packed with current examples and the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, offers a comprehensive introduction to the study of mass media's effects on society. Using an engaging personal narrative style, the author presents media theories in the context of current research findings-giving readers a clear understanding of how the effects o Packed with current examples and the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, offers a comprehensive introduction to the study of mass media's effects on society. Using an engaging personal narrative style, the author presents media theories in the context of current research findings-giving readers a clear understanding of how the effects of mass media are measured and what the latest research has concluded about media's influence on our lives. Completely up to date, the Fifth Edition offers new coverage of electronic media's effects on sleep displacement, TV viewing and obesity research, media violence, emotions in cooperative video game play, first- vs. second-order cultivation, agenda-setting theory research, new media's effects on imitative suicides, Internet use statistics, screen time and face-to-face interaction, multitasking, and much more. In addition, 19 all-new Study Boxes offer an in-depth look at media effects information in real-world practice. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


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Packed with current examples and the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, offers a comprehensive introduction to the study of mass media's effects on society. Using an engaging personal narrative style, the author presents media theories in the context of current research findings-giving readers a clear understanding of how the effects o Packed with current examples and the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, offers a comprehensive introduction to the study of mass media's effects on society. Using an engaging personal narrative style, the author presents media theories in the context of current research findings-giving readers a clear understanding of how the effects of mass media are measured and what the latest research has concluded about media's influence on our lives. Completely up to date, the Fifth Edition offers new coverage of electronic media's effects on sleep displacement, TV viewing and obesity research, media violence, emotions in cooperative video game play, first- vs. second-order cultivation, agenda-setting theory research, new media's effects on imitative suicides, Internet use statistics, screen time and face-to-face interaction, multitasking, and much more. In addition, 19 all-new Study Boxes offer an in-depth look at media effects information in real-world practice. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

53 review for Media Effects Research: A Basic Overview (Mass Communication and Journalism)

  1. 5 out of 5

    Scott

    I really enjoyed this book. It was assigned to read as an assignment for my media effects course. My teacher warned us at the outset that it was designed for undergraduates, so I was wary about its relevance for me (I was in a master's program). However, the book is a wonderful introduction into media research, and Sparks is very adept at explaining studies in an interesting way. Generally, I try to skim readings for their main points. However, Sparks' style is so interesting, I found myself very I really enjoyed this book. It was assigned to read as an assignment for my media effects course. My teacher warned us at the outset that it was designed for undergraduates, so I was wary about its relevance for me (I was in a master's program). However, the book is a wonderful introduction into media research, and Sparks is very adept at explaining studies in an interesting way. Generally, I try to skim readings for their main points. However, Sparks' style is so interesting, I found myself very entertained by what he said. I would recommend it to anyone with even a cursory interest in media effects, but even more for people who would like learning in general.

  2. 4 out of 5

    Sab H. (YA Bliss)

    Read it for school and was not boring for the most part. I quite enjoyed some of the info! :)

  3. 4 out of 5

    TRACY TONG

  4. 4 out of 5

    Brooke

  5. 4 out of 5

    Chiara Sander

  6. 5 out of 5

    Joe

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    David Abel

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    G

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    Sophie

  12. 5 out of 5

    Bondboy

  13. 4 out of 5

    Michael Zhao

  14. 5 out of 5

    Tab

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    John

  16. 5 out of 5

    Devasheesh

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    Sarahlals

  18. 4 out of 5

    Little Danny

  19. 4 out of 5

    Cole Smith

  20. 5 out of 5

    Xiaole

  21. 5 out of 5

    Blair A

  22. 4 out of 5

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  23. 5 out of 5

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    Cindy Hyde

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  27. 4 out of 5

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  37. 4 out of 5

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  38. 4 out of 5

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  39. 5 out of 5

    Robin Johnson

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  43. 4 out of 5

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  45. 4 out of 5

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  46. 5 out of 5

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  50. 4 out of 5

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  51. 5 out of 5

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  52. 5 out of 5

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  53. 4 out of 5

    MEgha

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