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The Handmade Entrepreneur-How to Sell on Etsy, or Anywhere Else: Easy Steps for Building a Real Business Around Your Crafts

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Every day you wake up and eagerly visit your Etsy account (or website) to see how many sales, clicks, or "favors" it has received from shoppers, but for many, this routine only ends in disappointment. What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing toge Every day you wake up and eagerly visit your Etsy account (or website) to see how many sales, clicks, or "favors" it has received from shoppers, but for many, this routine only ends in disappointment. What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.


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Every day you wake up and eagerly visit your Etsy account (or website) to see how many sales, clicks, or "favors" it has received from shoppers, but for many, this routine only ends in disappointment. What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing toge Every day you wake up and eagerly visit your Etsy account (or website) to see how many sales, clicks, or "favors" it has received from shoppers, but for many, this routine only ends in disappointment. What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

30 review for The Handmade Entrepreneur-How to Sell on Etsy, or Anywhere Else: Easy Steps for Building a Real Business Around Your Crafts

  1. 4 out of 5

    Melissa Coverdale

    Good Read This is a very informative book. I pulled out a lot of useful information that will help me to grow my business. I can't wait to get started on my shop and build my social media.

  2. 5 out of 5

    Janna

    Useful Guide This is practical and an excellent resource. Keep this in your reference section and refer back as needed. Well done!!

  3. 5 out of 5

    Nardeen Abu-Shamleh

    Straight forward Perfect guide to help you grow your business in social media. I liked the concept of this book and strategy

  4. 5 out of 5

    Delia Worley, CPA

    Fell short for me. Definitely for the absolute beginner. For me this book was more about gaining social media followers than it was about selling on Etsy. I did get 1 tip and really it was more common sense. Check your competitors shops. Not exactly worth the $10 for the book. Luckily I used promotional credits to purchase.

  5. 5 out of 5

    Tanvee Agrawal

    This book is a great summarization of all the social media presence that may boost your online sales. What it does not tell is how to balance your time between marketing and product development. The overwhelming to do list for sales may be too much to expect from someone who is more in love with making the product than spending time in front of computer exploring new strategies.

  6. 5 out of 5

    Kelle Giese

    Great info Concise, good information! I am new to social media, the information helped me take the jump into it for my business.

  7. 4 out of 5

    CariAnne

  8. 5 out of 5

    Emily

  9. 4 out of 5

    Amber

  10. 4 out of 5

    Josh Adams

  11. 5 out of 5

    Eric Goebelbecker

  12. 4 out of 5

    Sarah Jayne Moll

  13. 5 out of 5

    Fengfeng Zhou

  14. 4 out of 5

    Miranda

  15. 4 out of 5

    Marina

  16. 5 out of 5

    Morgan

  17. 4 out of 5

    Amanda

  18. 5 out of 5

    Sara

  19. 4 out of 5

    Jennifer Sevedge

  20. 4 out of 5

    Janae

  21. 4 out of 5

    Haze Hammett

  22. 4 out of 5

    Ebbie

  23. 5 out of 5

    Irish

  24. 5 out of 5

    Carolyn

  25. 4 out of 5

    Justin A Stover

  26. 5 out of 5

    Charles Jones

  27. 4 out of 5

    Sharon Orella

  28. 5 out of 5

    Sherry

  29. 4 out of 5

    cheryl wood

  30. 4 out of 5

    Liz H

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