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Luxury Online: Styles, Systems, Strategies

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This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.


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This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

34 review for Luxury Online: Styles, Systems, Strategies

  1. 5 out of 5

    E

    Deluxe look at how the web sells luxury How do you market luxury items, which by definition are exclusive, on the internet, which by definition is accessible to the masses? This is the conundrum facing the luxury products industry, explains high-end marketing strategist Uché Okonkwo, and most deluxe brands have failed to find a solution – so far. Prada didn’t even have a website until 2007. Today, countless blogs, forums and websites are dedicated to exchanging information that once belonged exc Deluxe look at how the web sells luxury How do you market luxury items, which by definition are exclusive, on the internet, which by definition is accessible to the masses? This is the conundrum facing the luxury products industry, explains high-end marketing strategist Uché Okonkwo, and most deluxe brands have failed to find a solution – so far. Prada didn’t even have a website until 2007. Today, countless blogs, forums and websites are dedicated to exchanging information that once belonged exclusively to the elite. For instance, in 2009, online “fashionistas” saw Madonna’s Louis Vuitton ad campaign months before the images appeared in Vogue. Thousands of savvy observers congregated on the web, talked about the ads, pronounced judgment and moved on to the next big thing. Okonkwo explores how the web has revolutionized the way people perceive, view and purchase luxury goods. She explains why the industry must do a better job of responding to and participating in the digital world. Her exposition is thorough, solid and relevant, with abundant helpful pictures, though wordiness and repetition somewhat impede smooth sailing. Still, getAbstract believes it is a landmark resource for the luxury sector and of interest to anyone in e-commerce. To learn more about this book, check out the following link: https://www.getabstract.com/summary/1...

  2. 4 out of 5

    Argile

    Frankly, I was shocked that this ever got published. I tried to finish it...no way was I going to read the obvious (patronizing) text with pretty pictures and a horrendous glossary (FULL of mistakes). I regret the dollars spent and I highly recommend you save your own. Her first book was a novelty item (with a scary cover), full of errors, but for newbies...good enough. This second book is just tr***. It even claims she is Dr. Okwonko, a fact that I checked out after reading online some other revie Frankly, I was shocked that this ever got published. I tried to finish it...no way was I going to read the obvious (patronizing) text with pretty pictures and a horrendous glossary (FULL of mistakes). I regret the dollars spent and I highly recommend you save your own. Her first book was a novelty item (with a scary cover), full of errors, but for newbies...good enough. This second book is just tr***. It even claims she is Dr. Okwonko, a fact that I checked out after reading online some other reviews...it turns out that she lied to MacMillan! No PhD from any French business school. Scam artist: content blatantly obvious. No. Do not buy this!!

  3. 5 out of 5

    Rolando

    very useful journey for all luxury lifestyle product proffesionals. the internet part can be a little too much for someone already working in digital marketung, but her insights from industry are really valuable.

  4. 5 out of 5

    Alexandra

  5. 4 out of 5

    Jimena

  6. 5 out of 5

    Otília Sári

  7. 5 out of 5

    Bertrand

  8. 4 out of 5

    Elle

  9. 5 out of 5

    Britta

  10. 4 out of 5

    Pinkles

  11. 4 out of 5

    Banu Guler

  12. 4 out of 5

    John

  13. 5 out of 5

    Liming Zhu

  14. 4 out of 5

    Dara Hadidi

  15. 4 out of 5

    Michael A. Beaton

  16. 4 out of 5

    Aya Farouk

  17. 4 out of 5

    Svitlana Petruk

  18. 5 out of 5

    Daria

  19. 5 out of 5

    Ruby Sprowls

  20. 4 out of 5

    Stacey Moore

  21. 5 out of 5

    Martina Åvall

  22. 5 out of 5

    Siddartha

  23. 4 out of 5

    Pamela Price

  24. 5 out of 5

    Toryn Green

  25. 5 out of 5

    Inkubator

  26. 4 out of 5

    Lola White

  27. 4 out of 5

    Mary V

  28. 4 out of 5

    Sarah

  29. 4 out of 5

    Ariel

  30. 4 out of 5

    Jose Javier

  31. 5 out of 5

    Danigemupgmail.Com

  32. 4 out of 5

    Darya Gva

  33. 4 out of 5

    Verena

  34. 5 out of 5

    Erin Bi

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