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Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too

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Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.


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Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

30 review for Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too

  1. 4 out of 5

    Liza Fireman

    Well, this book is great at parts, and really annoying at others. Start with the annoying parts so I can move to the great ones. Gary Vaynerchuk mentions his previous book like half a million times, everybody in the book mention that book as well, and thank Gary, and God for writing this super super awesome book. It goes like this: and then read his book Crush It! and his life changed of course. Brian Wampler even said: “I probably owe my marriage to this idea. " (from the book, yes?). So now aft Well, this book is great at parts, and really annoying at others. Start with the annoying parts so I can move to the great ones. Gary Vaynerchuk mentions his previous book like half a million times, everybody in the book mention that book as well, and thank Gary, and God for writing this super super awesome book. It goes like this: and then read his book Crush It! and his life changed of course. Brian Wampler even said: “I probably owe my marriage to this idea. " (from the book, yes?). So now after venting, that building a personal brand can be brain washing exercise, and sometime too much, I want to get to the great parts. First, Gary does a very good job in explaining what each media is for. I think that some of them I really understood better (or for the first time) thanks to him. For example, he explains FB here: First, unlike any other platform, Facebook gives you the gift of flexibility. Written content and photographs don’t work on YouTube. Instagram allows for a maximum of one-minute videos on a user’s main page at the time of this writing. There’s no way long written content is getting traction on Snapchat, but on Facebook a thirteen-paragraph blog post will work. You can post pictures, and they’ll work. You can embed a SoundCloud audio play, and it will work. A thirteen-second video will work. So will a thirty-one-minute video. Facebook offers complete and utter creative flexibility and has the greatest ad-targeting product ever created. No one is too cool for Facebook. If you haven’t already done so, go to Facebook right now and register your fan page, because even if it’s not the place where you create the pillar content for your personal brand, it is where everything you do on every other platform will come to live for the remainder of your personal brand’s existence. Second, this is inspirational! People can do what they want and succeed. The world is changing, success can be achievable (even though most people will not become extremely rich, but they can try). I love that new world, and the fact that people like Gary (or also the awesome Hannah Hart or Sophia Amoruso). Here is what we were used to: And then you put in my parents, who are even older. For me to say I’m leaving a really good job that took me a long time to get to where I am, to step away from that to make YouTube videos, they were definitely scared, even when I told them the numbers. Those conversations were hard, because you don’t want to feel that you’re letting people down or that people are worried about you. And here is an example of the new world: So many people don’t think of themselves as cameraworthy, but vlogging and documenting doesn’t demand that you be glamorous or beautiful or really superficially special at all. Have you looked at what’s out there? Aside from the beauty bloggers, the bodybuilders, and the rising pop idols—in other words, aside from everyone in an industry where your looks really matter—everyone on YouTube looks pretty damned ordinary. There are vloggers with disfiguring tumors, vloggers with disabilities, vloggers of all ages and shapes. Vlogging is a terrific way to document instead of create, which means that literally anyone can do it. You don’t need to be accomplished (at least not in the way 99 percent of you reading this define accomplishment) to break out on this platform because, remember, when you’re documenting and not creating, you’re allowed to learn as you go. You don’t have to be an expert (yet). You don’t have to be successful (yet). The only thing you really do have to do is make the road to getting there interesting. Third, there are awesome stories of success, and their amazing starting points. One example that I found fascinating was What's Inside: Lincoln decided that since he loved sports, he’d like to find out what was inside a sports ball. With his father’s help, he started cutting balls in half and putting together his project. Dan decided to film the process, posting the results on one of his YouTube channels And then: People were clicking on it, and some were commenting, offering suggestions for other types of balls Lincoln could cut open. “Maybe this is it". So you get funny and fun stories, with their interesting "how it all started", and really inspirational ideas, that most of us might not consider, but are really successful today. Anyway, almost 4 stars. I'll forgive him for the brain wash, since there are enough good parts to it.

  2. 5 out of 5

    ScienceOfSuccess

    This is the update of Crush It - the book that changed lives of many people. If you want to be the next Internet success, this read may be helpful. Link to the animated summary: https://youtu.be/2BOG6MGBj8U This is the update of Crush It - the book that changed lives of many people. If you want to be the next Internet success, this read may be helpful. Link to the animated summary: https://youtu.be/2BOG6MGBj8U

  3. 5 out of 5

    Christopher Lawson

    When the Standard is Pretty much Nothing, You Have to be Just Altruistic Enough Readers of CRUSH IT! published in 2009 will want to know what is different about CRUSHING IT! In this new book, author Gary Vaynerchuk includes lots of stories of folks successfully using the Crush It! principles. So this book is less of a “lecture,” and more of practical suggestions from others. In contrast to his earlier book, Gary isn’t the only one talking: “I want to introduce you to other entrepreneurs who have When the Standard is Pretty much Nothing, You Have to be Just Altruistic Enough Readers of CRUSH IT! published in 2009 will want to know what is different about CRUSHING IT! In this new book, author Gary Vaynerchuk includes lots of stories of folks successfully using the Crush It! principles. So this book is less of a “lecture,” and more of practical suggestions from others. In contrast to his earlier book, Gary isn’t the only one talking: “I want to introduce you to other entrepreneurs who have met with unbelievable success by following Crush It! principles.” In most chapters, a great deal of space is devoted to these stories. The idea is, see how others implemented the concepts. For readers not familiar with the earlier book, CRUSHING IT! includes a summary of the Crush It principles. I found this a valuable section, especially since I wasn’t familiar with the first book. The author boils it down to a pretty short list: “What really matters is a pretty short list: intent, authenticity, passion, patience, speed, work, and attention.” The author then discusses in detail each of these aspects. It soon became clear to me that CRUSHING IT! will require a TON of really hard work and sacrifice, continued for a long time. The author has a tremendous work ethic, and encourages others to follow his example of tireless focus on developing his brand. This means little time for vacations and long coffee breaks—and hardly anything else, for that matter. Gary makes it clear that this book is not some magic template of success, in 3 simple steps: “Don’t look for a nine-step program to success here, though. I can’t give you one. The principles are universal; the path is all yours.” The stories provided in this book all illustrate the passion and exertion of really successful entrepreneurs. Of the entire book, I most liked Gary’s discussion of “Authenticity.” This chapter really rang true. When I think of people who have done well in digital marketing, they always stand out as genuine. The author makes a funny (but true) assertion about selfishness and business. He doesn’t say your entire outlook should be focused on other people—but just enough, since everybody else is ENTIRELY self-centered: “If your nature is at least 51 percent altruistic and only 49 percent selfish, you have a real shot at breaking out, because the vast majority of people are 70 to 99 percent selfish.” There is a lot to consider in this new book, and lots of interesting stories to read. I could related to some of the stories better than the others. I suspect many readers will focus on the stories most relevant to their personal situation. This one statement seems to me to sum up the essence of the author’s business philosophy: “In a world where the standard is pretty much nothing, you have to be just altruistic enough.“ So all in all, I found CRUSHING IT! to be a fun, inspiring read. If you are already familiar with the first book, you can probably just skim over the earlier sections of the book, since they are a recap of the original principles. It was interesting to see all the examples of successful entrepreneurs. Advance Review Copy courtesy of the publisher.

  4. 5 out of 5

    Amir Tesla

    This is supposed to be an updated version of the amazing book "Crush it" in which Gary lays out step by step action on monetizing your passion.

  5. 5 out of 5

    Wojtek Erbetowski

    Most of the book is about why the book is great... :/

  6. 5 out of 5

    Sachi

    I’m glad I borrowed this and didn’t buy it. Ask Gary Vee felt far more informative and useful than Crushing It. Crushing It was repetitive and a complete bore. I know Gary has a ghostwriter but his books feel like he’s had involvement in it, unlike this one which didn’t even feel like it had any. The tips on how to use social media platforms well were closest to useful but not deep enough. ‘Create good content and be patient’ is pretty much all you’ll get out of it. Save yourself the time, read As I’m glad I borrowed this and didn’t buy it. Ask Gary Vee felt far more informative and useful than Crushing It. Crushing It was repetitive and a complete bore. I know Gary has a ghostwriter but his books feel like he’s had involvement in it, unlike this one which didn’t even feel like it had any. The tips on how to use social media platforms well were closest to useful but not deep enough. ‘Create good content and be patient’ is pretty much all you’ll get out of it. Save yourself the time, read Ask Gary Vee, listen to a few podcasts and move on to someone who has something new to say.

  7. 5 out of 5

    Evan Clark

    I love Gary Vee - however this book is far from his best work. I’d recommend you start with his earlier books - and then read this only if you’re desperately seeking more of his social media marketing inspiration.

  8. 5 out of 5

    Laurent Michiels

    Hmmm, although I don't think reading this book was a complete waste of time, it didn't contain much new insights. I think the book is way too long for the points being made and is largely storytelling. After a while, I skimmed or even skipped much of the stories of all the people successfully (surprise surprise) applying the Crush It!-principles, as outlined in Gary's earlier book. I didn't read Gary's earlier books, but I heard that those were at least much better than this book. Main takeaways Hmmm, although I don't think reading this book was a complete waste of time, it didn't contain much new insights. I think the book is way too long for the points being made and is largely storytelling. After a while, I skimmed or even skipped much of the stories of all the people successfully (surprise surprise) applying the Crush It!-principles, as outlined in Gary's earlier book. I didn't read Gary's earlier books, but I heard that those were at least much better than this book. Main takeaways I got from the book: 1) Substance > form. Without great content you can't build your online personal brand and gain a solid follower base. (This one might sound a bit ironic now since I found this book actually often lacking sufficient substance.) 2) Be yourself and always speak the truth; without authenticity you can't bring consistent content. This also applies to choosing which brands you work with, as you should only work with brands that are aligned with your personal brand. 3) It isn't easy to establish your own successful brand and eventually monetize it -- it requires countless hours of studying trends, producing content, and engaging with others on the various social media channels. There is no time for leisure. The first months or even years can be hard, so you'll probably only make it through the trough of disillusionment if you are truly passionate about what you are doing. 4) Study social media trends and act on them before they get mainstream. The sooner you fall behind, the more time you'll need to catch up. This for instance applies to which social media platforms you use. 5) Finally, the book has some practical tips on using relevant hashtags, direct messaging and forming partnerships with influencers in your area of interest, engaging directly with your audience, and specific advice regarding the various social media channels. “The path is all yours as long as you commit and are willing to execute.”

  9. 4 out of 5

    Wayne Marinovich

    Great follow up to “Crush It”. You can almost hear Gary’s break neck speed narration in your head.

  10. 5 out of 5

    Nate Riggle

    Great Book. Opened my eyes to stop seeing social media as a time waster for shallow connections and false views of people’s lives. I remember when Twitter first came out being so excited about the potential for the world. Then I lost interest because I started letting social media control my life wasting time and scrolling through feeds is not where the real value is. Gonna jump back on and start experimenting again.

  11. 5 out of 5

    Katie (katieladyreads)

    Nothing new here other than if you want to be an entrepreneur you have got to be 110% all in. Insightful information for anyone unaware of social media platforms or their influence and lots of stories of people who are “crushing it.”

  12. 4 out of 5

    Margaret Lozano

    I liked “Crush It” when I read it last year, but I honestly found this follow up incredibly boring. Listen to his podcast, or read the first book instead 😉

  13. 5 out of 5

    Stephy Simon

    Crushing It! . We have seen a tremendous surge in business, be it of any kind, in the last two decades. With this growth comes the companion-competition. When this is a boon for the economy, it's not the same for a new entrepreneur. The time that a new enterprise takes to reach the break-even point has increased to twice or three the earlier and many quits trying before that. When it comes to growing your business, nothing would be more beneficial than one's contacts\reach. And that's where this bo Crushing It! . We have seen a tremendous surge in business, be it of any kind, in the last two decades. With this growth comes the companion-competition. When this is a boon for the economy, it's not the same for a new entrepreneur. The time that a new enterprise takes to reach the break-even point has increased to twice or three the earlier and many quits trying before that. When it comes to growing your business, nothing would be more beneficial than one's contacts\reach. And that's where this book becomes useful Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too  🔖 If I have to review it in a single line, I would say it's a complete guide for building a personal brand on Social Media, along with stories and lessons from successful people. This book by Gary Vaynerchuk @garyvee, an extremely accomplished marketer and businessman, deals with his view on social media as a marketing tool. He also discusses about different platforms, how to reach your potential customers using it, possible mistakes one could make, etc. The internet is super-packed with information on growing business using social media; well, this book saves you the time for researching on each platform separately.  The platforms discussed in the book are musical.ly, Snapchat, Twitter, Facebook, Instagram, YouTube, and Podcast. Along with the discussion on different platforms, he gives examples of content types that he would post in each platform. One can also learn significant strategies that would be useful in growing his business from the stories of the successful marketers given in the book. Imp takeaway 1)There is always a customer for what you intend to sell. 2) create a personal brand to reach your potential customers 3) Don't depend on a particular platform 4) Never quit experimenting. 5) Avoid being perfectionist, be real. 6) Stop chasing numbers. Talent+ patience+ persistence= success I recommend this book to anyone who has a marketable talent n want to create a market for it over the social media. . .

  14. 5 out of 5

    Austin Okolo

    This book is up there with one of my favourites. Gary Vaynerchuk is a hero of mine. He is an exceptional entrepreneur and an even better person. Gary is a speaker, a New York Times best selling author and business owner helping him to amass a huge net worth of 150 million dollars. In 2018 he wrote one of the most empowering , life changing and impactful books called ‘crushing it’ In this book he breaks down how people can create the life they want through building their personal brand, By using that This book is up there with one of my favourites. Gary Vaynerchuk is a hero of mine. He is an exceptional entrepreneur and an even better person. Gary is a speaker, a New York Times best selling author and business owner helping him to amass a huge net worth of 150 million dollars. In 2018 he wrote one of the most empowering , life changing and impactful books called ‘crushing it’ In this book he breaks down how people can create the life they want through building their personal brand, By using that personal brand to talk about/do what they are passionate about. According to Gary and many other people who wrote their testimonies in this book It really is that simple. As long as you have Intent, authenticity, passion, patience, speed, work and attention. I would recommend to anyone who wants to create the life of their dreams through doing what they are passionate about. Whether you are 16 or 60 it really doesn’t matter It is never too late or too early and the examples in this book is evidence of that. Follow me on LinkedIn for book recommendations every Monday.

  15. 4 out of 5

    Bilal Jr.

    if you plan to read this ..... use the audio-book version better ( it is by Gary's own voice which make it even better ) this book is about : ' Personal Branding ' which is the practice of marketing people and their careers as brands in this digital world we live in , it's time for each one of us to stop treating social media as just a waste of time or just a platform to chat or share fun moments ..... social media now is the n°1 marketing tool .... but same time it is made for those who works h if you plan to read this ..... use the audio-book version better ( it is by Gary's own voice which make it even better ) this book is about : ' Personal Branding ' which is the practice of marketing people and their careers as brands in this digital world we live in , it's time for each one of us to stop treating social media as just a waste of time or just a platform to chat or share fun moments ..... social media now is the n°1 marketing tool .... but same time it is made for those who works hard & think of themselves as brands & not just people .... because the main point in this book is how to turn from just a person having a job or a hobby to a brand . this book is a fun & must to read ( actually to listen to it ) for everyone wanting to grow his career or start on social media by simply CRUSH IT .

  16. 5 out of 5

    Ilie Dobrin

    For who is familiar with Gary Vee it's obvious from the beginning that he didn't personally write this book. :) Because Gary Vee does not have time. He is always in the midst of people who seek him for help. The Ghostwriter has done, however, a great job. Considering Gary Vee's level of audience, we can imagine that the marketing of this successful book was huge. But, essentially, is just a collection of short stories collected from entrepreneurs who were lucky enough to find, read and respect a For who is familiar with Gary Vee it's obvious from the beginning that he didn't personally write this book. :) Because Gary Vee does not have time. He is always in the midst of people who seek him for help. The Ghostwriter has done, however, a great job. Considering Gary Vee's level of audience, we can imagine that the marketing of this successful book was huge. But, essentially, is just a collection of short stories collected from entrepreneurs who were lucky enough to find, read and respect at the right moment the principles outlined in the book "Crush it". Of course, it's annoying that he puts his fans to mention his first book in each paragraph; their stories are very boring here and there. "Gary" explains how you can make the most on the biggest social media platforms, but don't offers too much details or profound ideas of how you can use them strategically in your interest. I wish I could find some insightful ideas related to LinkedIn, Pinterest or Medium also. Work! Create content! Be patient! These are the three guiding tips respected by those who have succeeded in following Gary's advice. But the best advice of the new book is this: start somewhere, just start to build your personal brand. The best page in the book is the one written by Gary himself, I think. It's the story of his debut on YouTube, that brought him fame and a lot of money. The way he jumped from the professorial attitude, dictated by his fears, to the nonchalant attitude of genuine enthusiasm, is memorable. Gary's audience is made up of young people in search for mentors and inspiration. His energy can channel their minds to work harder in order to achieve the SUCCESS in business. But perhaps more through conferences and speeches than through books...

  17. 4 out of 5

    Andrej Hribernik

    Let me give you my take on the book with a short summary and a quick review. Even though this is one of his more time-consuming reading/audio materials, the experience is great, good structure, insightful, with real-life experiences. Each chapter introduces a quick intro, a step by step system, a testimonial from his book “crush it” - real life experience, and final thoughts. His chapters and success stories feature these platforms: Musical.ly, Snapchat, Twitter, YouTube, Facebook, Instagram, Podca Let me give you my take on the book with a short summary and a quick review. Even though this is one of his more time-consuming reading/audio materials, the experience is great, good structure, insightful, with real-life experiences. Each chapter introduces a quick intro, a step by step system, a testimonial from his book “crush it” - real life experience, and final thoughts. His chapters and success stories feature these platforms: Musical.ly, Snapchat, Twitter, YouTube, Facebook, Instagram, Podcasts, Voice-First His advice is to use a mix of this 7 step process when building your personal brand on social media: Intent, Authenticity, Passion, Patience, Speed, Work, Attention Hope this helps, and let me know if I missed anything in the comment section

  18. 4 out of 5

    Cassandra Kay Silva

    This felt very self glorifying which was off putting to say the least. I don't like the over congratulatory tone to the author and his original book referenced in this one. Parts of it were pretty motivating from a Social media perspective and how you can make the most out of that. So I think some of his points were really good but the delivery was not palatable in my opinion.

  19. 4 out of 5

    Jasmine

    this is the first marketing / personal branding book I've read. it was easy to read and I found myself reaching for it over my current romance novel whenever I had spare time to read. I don't completely see how I can apply all of these insights to where I am now, but it's given me the motivation to sit down and figure out how my social media reflects who I want to be professionally. I appreciated Gary's focus on being authentic and showing your personality. that felt validating; just because I u this is the first marketing / personal branding book I've read. it was easy to read and I found myself reaching for it over my current romance novel whenever I had spare time to read. I don't completely see how I can apply all of these insights to where I am now, but it's given me the motivation to sit down and figure out how my social media reflects who I want to be professionally. I appreciated Gary's focus on being authentic and showing your personality. that felt validating; just because I use something for professional networking doesn't mean it can't be candid. one thing that did frustrate me is the main advice about how much time and energy needs to be put into being an entrepreneur. I don't mind the idea of hard work for a long time—I have a disability that strictly dictates my sleep schedule, my energy for a given day, etc. I can wear myself out by doing something silly like walking too much one day, and then I'll be in bed unable to do anything for the next day. I firmly believe that I will not be a failure because of my time limits, but accept that they affect my pace. that aside, I'd recommend this book for anyone interested in personal branding or who has a business idea they want to get off the ground. it's a good overview of different platforms, and I was able to find what interested me so now I can read more specialized books.

  20. 4 out of 5

    Sachin Prabhakar

    Gary is a magician! The previous book in the series was the opening act and this book is the main act (for now). The book is an extension of the concepts dealt with in the previous book with the additional description of new platforms, Instagram and Snapchat and new digital services, Podcasts and Voice-first. The cherry on the top being the first-hand experience of the successful people in their respective spaces. Entrepreneurship requires work and hustle, and this is what Gary preaches and preac Gary is a magician! The previous book in the series was the opening act and this book is the main act (for now). The book is an extension of the concepts dealt with in the previous book with the additional description of new platforms, Instagram and Snapchat and new digital services, Podcasts and Voice-first. The cherry on the top being the first-hand experience of the successful people in their respective spaces. Entrepreneurship requires work and hustle, and this is what Gary preaches and preaches incessantly. The hustle done towards one’s passion trumps hustle done just for the sake of getting in a few dollars. The book asks all of us to be a sensible and empathetic individuals before being a hungry shark. Optimism, patience, and downright hard work make good ideas great businesses. Gary asks us to be open-minded and not to refuse any platform before even trying it as where the crowd goes, the business goes. He is a big supporter of Zuckerberg and his Facebook and suggests everybody to have a Facebook account for business no matter what. He shares anecdotes revealing personal experiences with each of the in-rage platforms and also details the workings of the same, including Musical.ly, Snapchat, Facebook, YouTube, Instagram and also podcasts and voice assistants. The book serves as a huge wake-up call for anyone with a hobby or passion, which is basically all of us. The only person stopping you from achieving your dreams is you. Get up and get working!

  21. 4 out of 5

    Bryn Marie

    "I worked obsessively. I studied, studied, studied, studied trying to understand how to do this right & how to build this, because I was so obsessed with doing something special." -Sean O'Shea (excerpt from an excerpt in the book) I didn't realize that this was a follow-up book, & am very much looking forward to getting my hands on the first one. This is the first business book I've read that "gets it", at least in relation to exactly what I specifically want to do, what I want to create & where "I worked obsessively. I studied, studied, studied, studied trying to understand how to do this right & how to build this, because I was so obsessed with doing something special." -Sean O'Shea (excerpt from an excerpt in the book) I didn't realize that this was a follow-up book, & am very much looking forward to getting my hands on the first one. This is the first business book I've read that "gets it", at least in relation to exactly what I specifically want to do, what I want to create & where that foundation will hopefully lead me. It excelled my thought-process of the matter & lit a different kind of fire under my ass, so to say. Like, I am so glad I came across this book. I don't really talk about what I want to do, at least not too in-depth, because I'm somewhat embarrassed about it; I don't know how to explain it, because I know people aren't going to get it. And this book validates my vision & what I've been working on, & I have a renewed sense of inspiration because of that. To put what I always believed, especially in a business stand point, & the very general message of this book in one sentence: The relationships you cultivate will always be your greatest asset.

  22. 5 out of 5

    Donna

    I admit that I've raided my son's library, hence all of these "take the world by storm" books lately. I am NOT the target audience for this one. I couldn't stand this one at first ... it was cringe worthy. The author was too much ego for my liking. But once he got past the self-congratulation and patting himself on the back, I could see the usefulness of some his business building advice. What he couldn't stress enough was for everyone to jump on modern technology and use all of the social media I admit that I've raided my son's library, hence all of these "take the world by storm" books lately. I am NOT the target audience for this one. I couldn't stand this one at first ... it was cringe worthy. The author was too much ego for my liking. But once he got past the self-congratulation and patting himself on the back, I could see the usefulness of some his business building advice. What he couldn't stress enough was for everyone to jump on modern technology and use all of the social media apps. His message is useful, but I had a problem with delivery. So 2.5 stars.

  23. 4 out of 5

    Naomi

    I did not read the author's first book, but I found Crushing it to be pretty common business advice found in NUMEROUS other business books that the author is packaging as his own. It wasn't a horrible book. It engaged me pretty quickly. Just I have read the same advice over and over again.

  24. 4 out of 5

    Jessica Tindall

    It was good for motivational and inspirational support to get my business hat on. It didn't have a lot of practical tools I could implement straight away. I liked the little bits of real stories from Gary and his guests.

  25. 5 out of 5

    Arunav Rajkhowa

    It gave me a new perspective about the power of social media and how to use the platforms to create a personal brand . It made me realize that time one social media can be used so much efficiently than mindless scrolling .

  26. 4 out of 5

    Ali Khalid

    Must read for all want to get inspired in operating and functioning in social media platforms. You get to explore the success stories and their hard work.

  27. 5 out of 5

    Jonathan Lee B.

    Crushing It is a buffet served by catapult.

  28. 5 out of 5

    Krutika Rastogi

    My vlogger friend convinced me to read this book. The book carries less 'how' and more 'why' and that's the part I like about the book. Rarely do I come across business authors who do a good job of setting context. But somehow this book manages to be annoying in parts. I constantly found myself in a skim-skip - pick cycle. But it's pretty insightful nonetheless. Do follow it up with reading his blogs. They're a good supplement to the matter.

  29. 4 out of 5

    Manuel Palacios

    This book follows the trail of "Crush it!" sharing some stories of success and updating ideas shared before, as Gary reinforces his main concepts. As he puts it: its a compilation of all the stuff he already says in all his platforms, nothing more, nothing less.

  30. 5 out of 5

    Nate Kigo

    The last sentence of this book touched my soul

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