counter create hit The Republic of Mass Culture: Journalism, Filmmaking, and Broadcasting in America since 1941 - Download Free eBook
Hot Best Seller

The Republic of Mass Culture: Journalism, Filmmaking, and Broadcasting in America since 1941

Availability: Ready to download

The new edition of James L. Baughman's successful book The Republic of Mass Culture examines the advent of television and the impact it had on the established mass media—radio, film, newspapers, and magazines. When television captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, subgroup markets with novel content: ro The new edition of James L. Baughman's successful book The Republic of Mass Culture examines the advent of television and the impact it had on the established mass media—radio, film, newspapers, and magazines. When television captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, subgroup markets with novel content: rock 'n' roll for teenage radio listeners in the 1950s, sexually explicit films that began to appear in the 1960s, and analytical newspaper reporting in the 1970s and 1980s. The growing popularity of cable TV posed new complications, especially for network television. The capacity of individual media industries to adapt not only determined their success or failure but also shaped the content of their products. Two new chapters examine media entrants like Fox News, technologies such as the Internet, and increasing industry concentration. Baughman discusses significant changes in media economics and audience demand that are having profound effects on radio program formats, television news coverage, and the very existence of newspapers. Carefully drawing on interdisciplinary communication research, The Republic of Mass Culture presents a lively analysis of the shifting objectives and challenges of the media industries.


Compare

The new edition of James L. Baughman's successful book The Republic of Mass Culture examines the advent of television and the impact it had on the established mass media—radio, film, newspapers, and magazines. When television captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, subgroup markets with novel content: ro The new edition of James L. Baughman's successful book The Republic of Mass Culture examines the advent of television and the impact it had on the established mass media—radio, film, newspapers, and magazines. When television captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, subgroup markets with novel content: rock 'n' roll for teenage radio listeners in the 1950s, sexually explicit films that began to appear in the 1960s, and analytical newspaper reporting in the 1970s and 1980s. The growing popularity of cable TV posed new complications, especially for network television. The capacity of individual media industries to adapt not only determined their success or failure but also shaped the content of their products. Two new chapters examine media entrants like Fox News, technologies such as the Internet, and increasing industry concentration. Baughman discusses significant changes in media economics and audience demand that are having profound effects on radio program formats, television news coverage, and the very existence of newspapers. Carefully drawing on interdisciplinary communication research, The Republic of Mass Culture presents a lively analysis of the shifting objectives and challenges of the media industries.

39 review for The Republic of Mass Culture: Journalism, Filmmaking, and Broadcasting in America since 1941

  1. 5 out of 5

    MM

    essential reading in media history --

  2. 4 out of 5

    Clare

  3. 5 out of 5

    Amanda

  4. 4 out of 5

    Richard

  5. 5 out of 5

    Mazi

  6. 5 out of 5

    AC

  7. 5 out of 5

    skirlet

  8. 4 out of 5

    Steven

  9. 4 out of 5

    Barbara

  10. 4 out of 5

    KiBoR QB

  11. 5 out of 5

    surpriseitsnada

  12. 4 out of 5

    Tracey

  13. 5 out of 5

    Philippe Cases

  14. 4 out of 5

    Jimmy Head

  15. 4 out of 5

    Bahar

  16. 5 out of 5

    Gholam Reza Azari , Ph.D.

  17. 5 out of 5

    Lil Miss Red T-Shirt

  18. 4 out of 5

    Tegtman

  19. 5 out of 5

    John

  20. 5 out of 5

    Katelyn

  21. 5 out of 5

    thejournalceo

  22. 4 out of 5

    Fredrika

  23. 4 out of 5

    Alaina Reid

  24. 5 out of 5

    Dale

  25. 4 out of 5

    Ryan

  26. 4 out of 5

    Joseph

  27. 5 out of 5

    Jen

  28. 4 out of 5

    Dale

  29. 4 out of 5

    Jim Miller

  30. 5 out of 5

    Caitlin Fort

  31. 5 out of 5

    Amanda

  32. 5 out of 5

    Publisher-writer Lucretia

  33. 5 out of 5

    awelshons

  34. 4 out of 5

    Michael DAlto

  35. 4 out of 5

    Brooke

  36. 4 out of 5

    BookDB

  37. 4 out of 5

    Rayjan Koehler

  38. 4 out of 5

    B

  39. 4 out of 5

    Cole Vandermause

Add a review

Your email address will not be published. Required fields are marked *

Loading...
We use cookies to give you the best online experience. By using our website you agree to our use of cookies in accordance with our cookie policy.