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YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

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YouTube has changed our world—from how we view video to how we connect and market—opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And, with the right roadmap, you too could be en route to real influence and income. In YouTube Secrets, online video experts Sean Cannell a YouTube has changed our world—from how we view video to how we connect and market—opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And, with the right roadmap, you too could be en route to real influence and income. In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step YouTube success playbook. You’ll learn • The seven essential ingredients for a profitable channel • New strategies for getting views and subscribers • Ten ways to make money on YouTube • And much more Whether you’re a beginner or a veteran, this book will show you how to use YouTube to build a following, create a lucrative business, and make a massive impact in people’s lives.


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YouTube has changed our world—from how we view video to how we connect and market—opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And, with the right roadmap, you too could be en route to real influence and income. In YouTube Secrets, online video experts Sean Cannell a YouTube has changed our world—from how we view video to how we connect and market—opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And, with the right roadmap, you too could be en route to real influence and income. In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step YouTube success playbook. You’ll learn • The seven essential ingredients for a profitable channel • New strategies for getting views and subscribers • Ten ways to make money on YouTube • And much more Whether you’re a beginner or a veteran, this book will show you how to use YouTube to build a following, create a lucrative business, and make a massive impact in people’s lives.

30 review for YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

  1. 4 out of 5

    Alana

    This book is definitely great for YouTubers who are just beginning their journey! As someone who has been on their YouTube journey for several years now, I already knew a lot of the information that was in this book (especially having watched a lot of Sean and Benji's videos), but I still liked being able to see it in a written format. I did bookmark a few pages and quotes that I really enjoyed, and will probably return to certain sections here and there down the road.

  2. 5 out of 5

    Aurélien Thomas

    I am completely new to YouTube, a media I find as exciting as baffling. Burning Words Poetry, my channel (https://www.youtube.com/channel/UCdrt...) is yet another platform to give vent to my creativity and passion for poetry, a way to reach out to like-minded people, but, the amount of channels and YouTubers out there already crowding the space makes it very difficult to be seen, let alone be acknowledged from my little tiny niche no matter how isolated! YouTube... Where on Earth do I start!? I d I am completely new to YouTube, a media I find as exciting as baffling. Burning Words Poetry, my channel (https://www.youtube.com/channel/UCdrt...) is yet another platform to give vent to my creativity and passion for poetry, a way to reach out to like-minded people, but, the amount of channels and YouTubers out there already crowding the space makes it very difficult to be seen, let alone be acknowledged from my little tiny niche no matter how isolated! YouTube... Where on Earth do I start!? I didn't know the authors previous to finding this friendly little guide. I have since subscribed to their channel (Video Influencers). Here's a book I found, indeed, incredibly helpful so far. I got tips on how to engage viewers and be better at targeting and pitching my intended audience. I had, above all, a Revelation: YouTube is not only a social media, but, a search engine too (I warned you I was a complete newbie!). This book, then, provided me with a new insight; as well as a few tips to optimise my contents. I am grateful to have found it! Now, yes, theirs is a full time job and career (and hard work it is, don't be naïve!) whereas I am just using the media to have fun for myself while educating people on a topic I love. I don't care about money, while they clearly do (whole chapters are dedicated to monetising your channel). Nevertheless, at my lower level and ambition I found this guide refreshing and inspiring. It's too early to say if implementing their tips will actually work in getting Burning Words Poetry new subscribers, but I will certainly have fun experimenting! Oh! And, again, should you be interested, Burning Words Poetry is over here: https://www.youtube.com/channel/UCdrt... Just saying!^^ ;-)

  3. 4 out of 5

    Amélie Boucher

    I've been bingeing Sean and Benji's videos lately, and I don't feel like this book really brings anything new to the table. Everything they talk about in this book, you can find in one of their videos. This is a good overview of how to get started as a YouTuber, but as someone who has been creating videos on the platform for over two years, none of this information was new to me. I feel like this book barely scratches the surface of how to actually grow your following on YouTube. I'd recommend w I've been bingeing Sean and Benji's videos lately, and I don't feel like this book really brings anything new to the table. Everything they talk about in this book, you can find in one of their videos. This is a good overview of how to get started as a YouTuber, but as someone who has been creating videos on the platform for over two years, none of this information was new to me. I feel like this book barely scratches the surface of how to actually grow your following on YouTube. I'd recommend watching their videos instead, which go much more in-depth!

  4. 4 out of 5

    Jade Wright

    With just over 2000 subscribers on my youtube channel, Boho Bookworm , I am most certainly not a popular youtuber by any means. You have to take books like this with a pinch of salt... yes it offers great and practical advice... but I already knew the tips and tricks it recommends throughout the book. If you're a brand new person to creating youtube videos this could be a very beneficial book for you to read but as someone who has been doing youtube for a few years I do know the things I need to With just over 2000 subscribers on my youtube channel, Boho Bookworm , I am most certainly not a popular youtuber by any means. You have to take books like this with a pinch of salt... yes it offers great and practical advice... but I already knew the tips and tricks it recommends throughout the book. If you're a brand new person to creating youtube videos this could be a very beneficial book for you to read but as someone who has been doing youtube for a few years I do know the things I need to implement into my marketing and creations in order to grow.. unfortunately my problem as is highlighted in the book, is consistency. I always have great intentions of making content and engaging with everyone and for a while I go on such a good streak but then life gets busy and I fall off track. It's harder than it seems to be consistent and become 'trustworthy' to people who would want to follow along your youtube journey. So I'm giving this book a solid 4 stars. It has great things in it that I already know so for me personally it was more validation more than anything else... now I just have to kick my butt into gear and actually DO IT. Haha.

  5. 4 out of 5

    Eric

    I was looking for some books to help me grow my youtube channel, nerd hockey, and I saw this book and I decided to try it out. If you have any kind of a youtube channel, you should 100% get this book. It gives great advice on all topics of youtube, and I HIGHLY recommend it.

  6. 5 out of 5

    Gift Egwuenu

    I really enjoyed reading this book. As someone who is still new to YouTube I learned quite a lot from reading this.

  7. 4 out of 5

    Shitiz Srivastava

    I am recently into youtube and I want to become a youtuber frankly. Sometimes it appears to be very enjoyable and sometimes it is just too boring and hard work. However, I started a food channel and it worked well but after some time, the growth was just ok and linear and I wanted to move fast. Now youtube started in 2005 and since then there have been many algorithm changes and several new great features have been added to make your videos more interesting and catchier. I wanted to know what ar I am recently into youtube and I want to become a youtuber frankly. Sometimes it appears to be very enjoyable and sometimes it is just too boring and hard work. However, I started a food channel and it worked well but after some time, the growth was just ok and linear and I wanted to move fast. Now youtube started in 2005 and since then there have been many algorithm changes and several new great features have been added to make your videos more interesting and catchier. I wanted to know what are the methods to first – grow subscribers and second – get more views. To know more about youtube, I YouTubed it. Yes, ironic. I found Darrel Eves channels which have been previously recommended to me by many people. I finally decided to watch a few videos from it and the first video that I saw had an interview with a young guy named Sean Cannell who runs many channels among his most famous channel called Video influencers. He talked about his journey and how he made his channel and failed several times, learned, researched and interacted with other YouTubers to know more about youtube and finally decided to write a book about this experience, the link of which obviously was in the description. I immediately downloaded the book as the person seem to be well researched and well versed in everything that youtube is. I was not wrong. I completed the book in two weeks. It is a short book but I didn’t want to read it like a fiction story. After every suggestion, name or trick he told me, I googled it further to enhance my knowledge about youtube. This book is recommended by me to everyone who wants to be a youtube because this book is super fun to read and gives data about a lot of YouTubers who started their channel and how they started the channel. There are numerous suggestions about do’s and don’t do’s in the book which is of tremendous help because I was doing most of don’t do’s and wondering why the results were not coming. Youtube is the statistics business. There are things which will be obvious to you on a superficial level but they work on an entirely different level when you get inside it. However, just like any creative field, no amount of technical knowledge will help you if your content is not good and you have not worked on your content. Youtube videos, even vlogs work like films where the youtubers divide the videos into three sections – a proper beginning which is first act, conflict, which is second act and resolution which is the third act. Third act an also be called the call to action because that is what most youtubers do. They give something to the audience to do. The game is the same. There is a performer and there is an audience and whoever entertains the audience best wins the game. The problem is again the age-old problem. No one exactly knows what the audience wants. This book, however, will help you tremendously if you are a starter or have started a channel and not getting many views. It will help you for sure. Highly recommended.

  8. 5 out of 5

    Mai Magdy

    This book is well prepared, organized and used a very simple and friendly style. very supportive for beginners and intermediate You-tubers. I really enjoyed reading it, it helped my a lot. Highly recommended.

  9. 5 out of 5

    Luka Parac

    Awesome for Beginners and Intermediates seeking that push I see a lot of angry comments saying that this book doesn't contain any real YouTube "Secrets". That is absolutely true if you've followed Sean and Benji before buying this book OR if you've already consumed a lot of similar content elsewhere. However, it will give you: 1) that extra push if you're stuck or just can't start working on your YT channel whatever you do; 2) simple and effective action plan to use as a basic blueprint when starti Awesome for Beginners and Intermediates seeking that push I see a lot of angry comments saying that this book doesn't contain any real YouTube "Secrets". That is absolutely true if you've followed Sean and Benji before buying this book OR if you've already consumed a lot of similar content elsewhere. However, it will give you: 1) that extra push if you're stuck or just can't start working on your YT channel whatever you do; 2) simple and effective action plan to use as a basic blueprint when starting a new YT channel; 3) an opportunity to reflect on real reasons behind your desire to start your journey on YT; 4) useful and really actionable Quick Start Guide that comes as a bonus after purchasing the book. These guys are not fake, but the hype around this book was probably too big and it all led to many unrealistic expectations. There is no "magic trick" or some mystic, hidden "secret" that guarantees overnight success on YT. It's like with everything else: consistency, drive, grind-grind-grind! Good luck to everyone on their YT endeavors!

  10. 4 out of 5

    Natasha Antonioni

    Boom! If you’re considering this book... get it!! Incredible that there are so many disgruntled reviews. Really, you Tubers? I mean, really? These guys wrote this book while creating content on YT so yes, there is some of the same info on their channel but this is a workbook, style book for new talent. If you’re seasoned you may know this but for a newbie? Bam... just what you need. So psyched I found these two. You can tell their heart’s in all their share. They’re givers. Obviously. So if you’r Boom! If you’re considering this book... get it!! Incredible that there are so many disgruntled reviews. Really, you Tubers? I mean, really? These guys wrote this book while creating content on YT so yes, there is some of the same info on their channel but this is a workbook, style book for new talent. If you’re seasoned you may know this but for a newbie? Bam... just what you need. So psyched I found these two. You can tell their heart’s in all their share. They’re givers. Obviously. So if you’re new on the scene and ready to receive, read on!

  11. 5 out of 5

    Drew Ericsson

    I quite fancy starting a YouTube review channel but know nothing about how to go about it. So this book was really helpful in giving me an overview on the sort of things I need to consider. For those disappointed with the book, and it's lack of 'secrets', please remember that this is a summary of the findings from the duo's YouTube channel. You need to follow the links to their channels included in the book, and the instructions on research topics mentioned to get full value from it.

  12. 4 out of 5

    Roy Murry

    YOUTUBE SECRETS Sean Cannell & Benji Travis To get around YouTube.com, this guide into a world is full of tidbits that will help a newbie YouTuber start in the right direction. I am a newbie, at 72 years old today, and learned a great deal. The directions I received help me find ideas I will use in the future. I did not need their pep talk because I was already motivated and produced forty-three videos. Also, I love the concept of those videos - helping people decide on purchasing a book by giving YOUTUBE SECRETS Sean Cannell & Benji Travis To get around YouTube.com, this guide into a world is full of tidbits that will help a newbie YouTuber start in the right direction. I am a newbie, at 72 years old today, and learned a great deal. The directions I received help me find ideas I will use in the future. I did not need their pep talk because I was already motivated and produced forty-three videos. Also, I love the concept of those videos - helping people decide on purchasing a book by giving them a proper book review. This book includes biographic material that explains their reasoning one should use a concept. These concepts should help reach one's goals as a Youtuber if they use them. Many of the concepts in this book will help a newbie. However, I recommend watching Sean and Benji's videos to expand on them. Not a complete understanding of YouTube success, the ideas within are the basis to start vlogging. And one must start somewhere. The writing is easy to read and follow. but not for seasoned YouTubers. The authors' ideas are not difficult to understand, but just the beginning.

  13. 4 out of 5

    Shalaj Lawania

    Short, compact and good for reinforcing largely well-known strategies.

  14. 5 out of 5

    Omar Trejo

    Practical guide to starting your journey as a YouTuber.

  15. 5 out of 5

    Sanket Paudel

    Although the strategies written in the book are things the readers already have a general idea about, the authors have cherrypicked the most essential things to keep in mind when starting one's YouTube journey. A concise, must read book for anyone embarking on the YouTube journey.

  16. 5 out of 5

    Jon Molnar

    Great Starting Point for YouTube! Write a book or do something with video? That is the question. The book addresses how to get started with video on YouTube and provides a pretty full discussion on what it takes to be successful. In fact, there is not a lot of difference in the amount of effort to produce a successful book or be successful on YouTube. However, there is a key difference between the two formats: demographics. The demographics for video are impressive and are getting more so as each Great Starting Point for YouTube! Write a book or do something with video? That is the question. The book addresses how to get started with video on YouTube and provides a pretty full discussion on what it takes to be successful. In fact, there is not a lot of difference in the amount of effort to produce a successful book or be successful on YouTube. However, there is a key difference between the two formats: demographics. The demographics for video are impressive and are getting more so as each year goes by. Be mindful, that does not make the job easier. As the business expands so will the competition. This book will remind you from beginning to end that making successful videos takes a lot of work, but the expanding market will make it worthwhile. While I have tinkered with video as a hobby, this was the first time that I considered it as a potential business venue. This book provided a great starting point to understanding what it will take to be successful in the video world of YouTube. The authors have provided a lot of material to consider. Plus, they have provided links for additional resources outside of their book. This book is definitely written for those beginning down the YouTube road to success. I fall into that category and was quite pleased with the book's content and, as such, highly recommend this book to those considering entering the YouTube world of influencers. For those more seasoned YouTubers, who knows it may even offer a few tidbits for you as well.

  17. 4 out of 5

    Peter Deschenes

    Highly recommend for someone new or struggling! I bought this book at the recommendation of Sean and Benji when watching one of the videos from Video Influencers. There is a lot and I do mean a lot, of great information on this book. It is relevant information for someone who is starting out to someone who is stuck or struggling. I have this 5 stars not only because of the information but also the resources and the ways they present on the different ways to make your YouTube channel your own and w Highly recommend for someone new or struggling! I bought this book at the recommendation of Sean and Benji when watching one of the videos from Video Influencers. There is a lot and I do mean a lot, of great information on this book. It is relevant information for someone who is starting out to someone who is stuck or struggling. I have this 5 stars not only because of the information but also the resources and the ways they present on the different ways to make your YouTube channel your own and ways to stand out. It's not a long read, but have a notebook ready or highlight as you read. There is that much information. What they present in this book will have you thinking about what you have this far and how you can improve or from the very basics, get you started. I highly recommend this book and it is well worth the money if you are wanting to get started on YouTube!

  18. 4 out of 5

    Katie Frys

    Incredible tips and advice by true experts!👍🏻 This was a very quick read for me and would be for anyone who’s interested in creating content for YouTube(at any point)! Purchased the ebook on Tuesday(date of publication) and I’m posting this review on Sunday...a less than 5-day read!!! There is a method to all the online video madness, and they do a very good job at trying to explain the major successes they have seen. Many thanks to Sean and Benji for putting this book together and the extended ef Incredible tips and advice by true experts!👍🏻 This was a very quick read for me and would be for anyone who’s interested in creating content for YouTube(at any point)! Purchased the ebook on Tuesday(date of publication) and I’m posting this review on Sunday...a less than 5-day read!!! There is a method to all the online video madness, and they do a very good job at trying to explain the major successes they have seen. Many thanks to Sean and Benji for putting this book together and the extended effort it took to get it right! As a proud subscriber for approximately the last 5 years, I look forward to watching many more of your videos and reading more of your books...I hope there’s a plan for more down the road!!😉👍🏻 By the way, your book is on my list to do a video review, so stay tuned!😃 See you on social!

  19. 5 out of 5

    Heather Thatcher

    Not new info, but nice to have it in one place I feel this book would be more helpful if you were just starting your business and haven't sorted out your topic or niche yet. If you have done that already, you may be disappointed by the lack of other concrete actionable suggestions to do. You can find this info for free in a few different Google searches, but these guys have complied it nicely into this book. I would have liked the chapter on how to rank on YouTube and improve your YouTube SEO to Not new info, but nice to have it in one place I feel this book would be more helpful if you were just starting your business and haven't sorted out your topic or niche yet. If you have done that already, you may be disappointed by the lack of other concrete actionable suggestions to do. You can find this info for free in a few different Google searches, but these guys have complied it nicely into this book. I would have liked the chapter on how to rank on YouTube and improve your YouTube SEO to be more detailed rather than being more general. A good quick read

  20. 5 out of 5

    Rob Y

    This was a great book with an excellent overview of a cohesive YouTube strategy. It gave a lot of food for thought and helped me put a lot of tactical pieces in their proper place within a bigger strategy. The only reason I didn’t give it 5 stars is because I’m stingy with stars and try to reserve 5 stars for the greatest books of all time (think Shakespeare). So 4 stars is about the best I can give.

  21. 4 out of 5

    Jan McIntyre

    This book is an easy read and so informative. I love this book it is so easy to read and so informative. If you are considering starting a YouTube channel I highly recommend this book. If you already have a YouTube channel but you are discouraged or in a slump, I highly recommend this book. It has already helped me improve my channel. Thank you so much Sean and Benji for writing this book. I love it!

  22. 4 out of 5

    Christine

    A great book for beginners but nothing in here is special. It can all be learned by watching their channel and others like them. There are no specifics "be more consistent" ok what is your workflow specifically like? What does a week look like? What tools are used? "Batch content" cool what have you found to be most efficient? None of those questions are answered it's all high level and vague. Love these guys' channels but this book is just meh to me.

  23. 5 out of 5

    Alexis Chateau

    Good reinforcement I wasn't expecting to learn anything new with a book this short and I didn't. However, it did help to reinforce what worked and what didn't and provided information on formulating a plan. If you don't already work in PR and marketing, then maybe some of these ideas may seem more novel to you. Great read nonetheless. I love that they took the time to edit this properly.

  24. 4 out of 5

    Mark Smith

    Worth every cent Wow great book written by two genuine guys. I was so impressed with the quality of the content. There was zero fluff and sage advise on how to become successful on YouTube. Definitely work every cent. The crazy thing is, it was not till I got to the end of the book that I realised I watch your content on YouTube. Thanks again.

  25. 4 out of 5

    PATRICIA A.

    Helped me with my YouTube channel I started a YouTube channel, but don’t really have any followers or likes yet. I’ve read this book and now I’m going to apply the tips I’ve learned here. I’m also going to go to the links that they suggested on their website to learn more. This book is just another tool to help me with my YouTube channel.

  26. 4 out of 5

    Michael Park

    Great read for those interested in or beginning YouTube channel(s) for their business. Benji and Sean outline key principles and best practices for those interested in building an effective presence on YouTube. If you're looking for practical "how-to" and step by step strategic planning, you won't find it here. Redundant for Content Creators who are already established.

  27. 4 out of 5

    Walter

    Excellent resource for aspiring YouTubers. The authors are super knowledgeable on the topic and very generous. They don't keep anything to themselves. The seven-part framework (Courage, Clarity, Content, Community, Cash, and Consistency) is simple, effective, and timeless.

  28. 5 out of 5

    Joey Madia

    This is a must read for anyone launching or new to YouTube. It has already made a difference in my number of views and the success of my channel. There are lots of practical tips, interview excerpts with the most successful YouTubers.

  29. 5 out of 5

    Erica

    Really helpful for a newbie I wanted to know how to start well on YouTube, and after watching a lot of ThinkMedia videos, I trusted them enough to purchased the book. I’ll be referring back to it often.

  30. 4 out of 5

    Wayne Clingman

    Been waiting to start my own channel, now I think I have some of the ideas to make one happen, well worth the cost

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