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The Marketing Book: a Marketing Plan for Your Business Made Easy via Think / Do / Measure, 2019 Edition

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59 review for The Marketing Book: a Marketing Plan for Your Business Made Easy via Think / Do / Measure, 2019 Edition

  1. 4 out of 5

    Mrs. Varela

    The Marketing Book by Jason McDonald explores various avenues of marketing in the 21st Century. In his introduction the author says, “This is a book about better thinking, better doing, and better measuring when it comes to marketing your business.” With this purpose of intent in mind, he goes into great detail to guide readers through the process of marketing their business, organization or service in order to receive a good return on your investment. McDonald lays down key components necessary The Marketing Book by Jason McDonald explores various avenues of marketing in the 21st Century. In his introduction the author says, “This is a book about better thinking, better doing, and better measuring when it comes to marketing your business.” With this purpose of intent in mind, he goes into great detail to guide readers through the process of marketing their business, organization or service in order to receive a good return on your investment. McDonald lays down key components necessary to be successful. First you must define what you sell, build your brand, create compelling content, then promote your brand across the Internet and other typical avenues such as print and television advertising. He uses the term “twaggle” throughout the book which he describes as combining both marketing theory and practice at the same time. This essentially means to think and do simultaneously. He stresses using “to-do” lists to keep yourself and your team on track. At the end of each chapter he provides an overview of the to-do lists related to the chapter topics. McDonald mentions Apple Inc. as what appears to be one of the best models of marketing. Steve Jobs and his partner began with the concept of a product consumers were not yet aware they needed or wanted. In doing so they created a brand identity that now makes consumers want to be the first to own their products. While Apple Inc. is a unique entity, its model gives a general idea of how in any type of business requires what the author refers to as continuous thinking and doing while measuring of your brand, its reputation, content, and choices of promotion. The author goes into great detail to bridge to the process of marketing with actually reaching the consumer and making a sale. He gives readers a thorough look at digital marketing by using what he calls the five paths discovery paths. From Google to Facebook to eWOM (electronic word of mouth) how you manage the marketing of your product or service will make or break your brand if not “twaggled” consistently. The entire book is a fine resource for anyone seeking to begin or improve the marketing their product or service. The digital version of the book includes a printable Marketing Plan Worksheet and the link to the author’s website.

  2. 5 out of 5

    Moná

    Understanding how marketing can make or break your success in business or your overall life is a gift. Many of us use various forms of advertising without evening knowing it, but did you know it can be the most beneficial if done properly? Yes, you’ve read correctly, if we develop an effective and strategic marketing plan, we can very well be unstoppable. Of course, there are plenty more steps to consider, but the basics can be a successful path in the long run. Focusing on what has been created Understanding how marketing can make or break your success in business or your overall life is a gift. Many of us use various forms of advertising without evening knowing it, but did you know it can be the most beneficial if done properly? Yes, you’ve read correctly, if we develop an effective and strategic marketing plan, we can very well be unstoppable. Of course, there are plenty more steps to consider, but the basics can be a successful path in the long run. Focusing on what has been created by past successful individuals and follow their suggestions will allow you to go extremely far in your business ventures. In “The Marketing Book: A Marketing Plan for Your Business Made Easy,” author Jason McDonald breaks down marketing into digestible bite-sized chunks for his readers to heed and apply. Each chapter has multiple sections with straight-forward scenarios, examples, and directions to use no matter where you are currently in your business. Everyone might not have had the opportunity to learn about these methods in school and this book provides an easier chance to grasp this new found knowledge. Even if you consider yourself an expert in marketing and advertisement, there is something to learn in order to improve your current tactics. While reading through, you’ll get a couple of instances of slight humor that would bring you to a bit of laughter as this book has been well-written to be serious with hints of fun. The author knew what he was doing when crafting this amazing project and that’s why it would be considered a wonderful resource to come back to over time. I truly learned so much more about marketing just by reading this book as I’ve been struggling to get into my own strategies. I understood everything that was being explained as the questions asked within are helpful to establish my grasp of this new knowledge. While reading, I’ve been mentally brainstorming on what should my next step be to begin seeing a shift to success in all aspects of my online presence and I highly recommend everyone to give this book a read, you won’t regret it.

  3. 5 out of 5

    the-librarian

    The Marketing Book by Jason McDonald is simultaneously exactly what you expect from a business book (some repetition, too-perfect case studies, entirely made up words) and a great practical guide to marketing in today’s world full of digital, print, radio, television, and video streaming advertising and marketing options. The book revolves around practical concepts and principles and the idea that, to be a successful marketer, you must “do, think, and measure” when putting these principles into p The Marketing Book by Jason McDonald is simultaneously exactly what you expect from a business book (some repetition, too-perfect case studies, entirely made up words) and a great practical guide to marketing in today’s world full of digital, print, radio, television, and video streaming advertising and marketing options. The book revolves around practical concepts and principles and the idea that, to be a successful marketer, you must “do, think, and measure” when putting these principles into practice. While some of the ideas are not new, the packaging and the “do, think, measure” framework is unique to this book and helpful in a way other business books just aren’t. Additionally, the author has provided links to useful worksheets, tools, and dashboards to help you understand the concepts and guide you along your way to creating a successful marketing program whether it is for a new business, an upstart, or a long-standing business. If you have ever tried to put a marketing plan together you know how difficult it can be to sell the customer on your unique product or service. This books provides a lot of ideas on how to position, and reposition, your business to be successful. He makes it clear that the market is a constantly shifting beast and so marketing requires constant “doing, thinking, and measuring” and then making changes based on what you learned from the measured marketing activities. If you are a business owner, marketer, or salesperson, you will find this book useful. It gives you plenty to consider and sparks ideas as you read about how to improve your business.

  4. 4 out of 5

    Chrissy Gochnauer

    Great advice in an easy to read and understand format The marketing book is a fantastic resource if you are a person who has something to sell. It reads like a reader's digest condensed book version of an entire marketing college class. Filled with practical, applicable steps to build your brand and sell your items, whatever they are.  I appreciated the clear cut direct steps on what order to begin the marketing strategies. There are actical tips on what works and what doesn't work in today's day Great advice in an easy to read and understand format The marketing book is a fantastic resource if you are a person who has something to sell. It reads like a reader's digest condensed book version of an entire marketing college class. Filled with practical, applicable steps to build your brand and sell your items, whatever they are.  I appreciated the clear cut direct steps on what order to begin the marketing strategies. There are actical tips on what works and what doesn't work in today's day and age, and why. For someone who is used to doing things the "old way" it is helpful to read what is working now and why. For instance almost none uses the yellow pages anymore so it would be a waste to advertise in the physical yellow pages, but yellow pages.com might be an ok place to start. There were helpful hints on how to get your product noticed online and in person. While much of the information presented seems as if it would be intuitive it really is not if someone isnt "into" selling things. I especially appreciate  the advice of "fish where there are fish". I have too often been "caught" by a salesman when I wasnt the intended catch and it was awkward for all parties involved. Alternatively I have needed to sell things, say for a fundraiser and had zero luck because I didnt know where to look for buyers.  The advice about what to do when that happens was appreciated.   If you are a person looking to market something this book is a great place to start.

  5. 5 out of 5

    Leslie Hasty

    Wow! SO much information! From defining what 'twaggle' is to helping you build a realistic roadmap for using it, this book is a marketing treasure! If you have something to sell online, and you're struggling with the actual sales process, get this book. It's a true step by step guide for building a workable marketing plan for your business, whether you're an author, creator, crafter or any other kind of entrepreneur. I loved that this author defined a lot of the marketing terms that I have heard a Wow! SO much information! From defining what 'twaggle' is to helping you build a realistic roadmap for using it, this book is a marketing treasure! If you have something to sell online, and you're struggling with the actual sales process, get this book. It's a true step by step guide for building a workable marketing plan for your business, whether you're an author, creator, crafter or any other kind of entrepreneur. I loved that this author defined a lot of the marketing terms that I have heard and seen, but really didn't understand exactly what they are or why they're important. Also, he makes it clear why and how to continue to nudge your plan by studying your customers and why they're interested in your products. Start out by reading the whole book, then print out the free Marketing Plan Worksheet, and build your plan! This is full of info and guidance on defining your market, how to portray your product so that it attracts your ideal customer, and how to keep their interest long enough to get your message across. As you work your way through the process, you'll really get a grasp on what's important, and how to fix whatever isn't working by reworking your message and proposition. Keep digging in to find and refine your unique approach to your customers' needs, then get to work! If you're an entrepreneur you definitely should get this book and read it, then re-read it, then work through the exercises to get your campaign moving forward toward success! Well worth the money!!!

  6. 4 out of 5

    Jessica Bone

    “Market Research is that aspect of marketing that aims to investigate reality and use that intelligence to better tune your product or service to the fears, needs or desires of your target customers, while marketing research aims to understand how to create better messaging and better promotion” Dr. Jason McDonald takes on a marketing plan in his new book The Marketing Book. Using the example of a business it is the book he tackles the many aspects of marketing on the chapter at a time so you can “Market Research is that aspect of marketing that aims to investigate reality and use that intelligence to better tune your product or service to the fears, needs or desires of your target customers, while marketing research aims to understand how to create better messaging and better promotion” Dr. Jason McDonald takes on a marketing plan in his new book The Marketing Book. Using the example of a business it is the book he tackles the many aspects of marketing on the chapter at a time so you can help your business and brand grow. The time he takes in his book to break down how to build your brand, make your self easy to find and a way to make a complete compelling content. I was able to sit down upon starting this book and look at my own business and see what would work in a way for me so that my brand can continue to grow and expand both in services but also what I provide and with the products that I carry in a way that is positive and productive and does not allow stagnate growth. The many faces he covers of marketing your products, content, and services that go beyond the basics and he pumps a lot of advice and information in his short three hundred and six-page book and goes beyond the basics you find in similar books. I was so impressed by his book that I recommended this to my daughter who is a business marketing major in college. He really makes you ask what are you trying to accomplish in your own business, which I thought would be a wonderful resource for her library for college studies and work career beyond her textbooks.

  7. 5 out of 5

    Paul

    Marketing is one of the most important aspects of any business, large or small. This book attempts to take the reader through the whole process. What are you selling, a product or a service? Who is your customer?(Please be more specific than "everybody".) A Business Value Proposition defines what you sell that they want. Why should a person buy from you? Come up with an elevator pitch; describe your business in one or two sentences. Do some market research, and see if there really is a market for Marketing is one of the most important aspects of any business, large or small. This book attempts to take the reader through the whole process. What are you selling, a product or a service? Who is your customer?(Please be more specific than "everybody".) A Business Value Proposition defines what you sell that they want. Why should a person buy from you? Come up with an elevator pitch; describe your business in one or two sentences. Do some market research, and see if there really is a market for what you are selling. Are you selling Business to Business (B2B), or Business to Consumer (B2C)? The marketing will be different for each. Find your niche; the high-end or the low-end, value part of the market. Your business reputation is extremely important. Keep an eye on review sites like Google or Yelp. A single upset customer online can do great damage to an otherwise healthy company. Consider advertising on sites like Facebook, Instagram or Snapchat, but don't do it because "everybody" is doing it. Are your potential customers going to be there? All this time and effort spent on finding the best places to advertise will be worthless without some amazing content in those ads. The book looks at topics like keywords and search engine optimization, or SEO. This book is very much worth reading for any marketing person, regardless of the size of the business. Don't try to understand the whole book in just one read. It has good information for all types of businesses.

  8. 5 out of 5

    Nick

    Didn’t actually finish. Couldn’t make is past 20%. Just too vague and general.

  9. 5 out of 5

    Jorge Valencia

  10. 4 out of 5

    aviram amit

  11. 5 out of 5

    Saige

  12. 5 out of 5

    Diana

  13. 4 out of 5

    Jaco

  14. 5 out of 5

    Stephen McGill

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    Alan

  16. 5 out of 5

    Atonu Chowdhury

  17. 4 out of 5

    James II

  18. 4 out of 5

    Milena Gorska

  19. 5 out of 5

    Omarr Dailak

  20. 4 out of 5

    Amy

  21. 5 out of 5

    Emmanuel

  22. 4 out of 5

    Atonu Chowdhury

  23. 4 out of 5

    Rayanne

  24. 4 out of 5

    Ashley Deans

  25. 4 out of 5

    Jerome Ford

  26. 5 out of 5

    Luis

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    Michelle

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    Ryan McCoin

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    Usman

  30. 5 out of 5

    kathy l. christensen

  31. 4 out of 5

    Sean Shi

  32. 4 out of 5

    FRANK CHAN

  33. 4 out of 5

    Kira Reneau

  34. 5 out of 5

    Henri

  35. 5 out of 5

    Chris Tufnell

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    Matt Morgan

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    Jim Overturf

  38. 4 out of 5

    Steve

  39. 5 out of 5

    David Cearley

  40. 5 out of 5

    priyanka

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    Susan Shaw

  42. 5 out of 5

    Kainzer

  43. 4 out of 5

    Pawat Pasananon

  44. 5 out of 5

    ERIKA SHAFFER

  45. 4 out of 5

    Kavonda

  46. 5 out of 5

    Paul Smart

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    Jamie Kellis

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    Ray C

  49. 5 out of 5

    Anibal Suarez

  50. 4 out of 5

    heidi lynam

  51. 5 out of 5

    Subashini

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    Bill Hargin

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    Ann Marie Lewellyn

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    Alexandra Barnier

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    Michael Lawson

  56. 4 out of 5

    Denny McCorkle

  57. 4 out of 5

    Lacy B

  58. 5 out of 5

    Vladimir Kudinov

  59. 5 out of 5

    Patrick Harmon

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