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Millennials and the Pop Culture: Strategies for a New Generation of Consumers in Music, Movies, Television, the Internet, and Video Games

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This new handbook is designed to help you with the key challenge in pop-culture: figuring out today's young people before your competitors do. Suppose, in 1962, you possessed a roadmap that pointed you to Woodstock. Suppose, in 1980, you held in your hands a guide to how MTV and hip hop would take off. Millennials and the Pop Culture does exactly that, for the pop landscap This new handbook is designed to help you with the key challenge in pop-culture: figuring out today's young people before your competitors do. Suppose, in 1962, you possessed a roadmap that pointed you to Woodstock. Suppose, in 1980, you held in your hands a guide to how MTV and hip hop would take off. Millennials and the Pop Culture does exactly that, for the pop landscape of tomorrow. In this handbook, Howe, Strauss, and industry insider Pete Markiewicz bare the heart and soul of a new generation of youth. The Millennials, born in 1982 and after, are anything but X. And they are already rocking the world of pop culture. Praise for this Book "Their book Illuminates changes that really do seem to be taking place." - DAVID BROOKS, THE NEW YORK TIMES "Forget Generation X- and Y, for that matter. The authors make short work of most media myths that shape our perceptions of kids these days." - THE WASHINGTON POST "Students and administrators say they can already see indicators of the trends predicted by the authors." - THE CHRONICLE OF HIGHER EDUCATION "In discussions with a sampling of local Millennials, almost all of them said they agreed with the authors' conclusions." - THE CINCINNATI ENQUIRER "America's foremost authors on generations offer their unique insights to show what we're doing right, what we're doing wrong, and why." - CATHY BLACK, PRESIDENT, HEARST MAGAZINES


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This new handbook is designed to help you with the key challenge in pop-culture: figuring out today's young people before your competitors do. Suppose, in 1962, you possessed a roadmap that pointed you to Woodstock. Suppose, in 1980, you held in your hands a guide to how MTV and hip hop would take off. Millennials and the Pop Culture does exactly that, for the pop landscap This new handbook is designed to help you with the key challenge in pop-culture: figuring out today's young people before your competitors do. Suppose, in 1962, you possessed a roadmap that pointed you to Woodstock. Suppose, in 1980, you held in your hands a guide to how MTV and hip hop would take off. Millennials and the Pop Culture does exactly that, for the pop landscape of tomorrow. In this handbook, Howe, Strauss, and industry insider Pete Markiewicz bare the heart and soul of a new generation of youth. The Millennials, born in 1982 and after, are anything but X. And they are already rocking the world of pop culture. Praise for this Book "Their book Illuminates changes that really do seem to be taking place." - DAVID BROOKS, THE NEW YORK TIMES "Forget Generation X- and Y, for that matter. The authors make short work of most media myths that shape our perceptions of kids these days." - THE WASHINGTON POST "Students and administrators say they can already see indicators of the trends predicted by the authors." - THE CHRONICLE OF HIGHER EDUCATION "In discussions with a sampling of local Millennials, almost all of them said they agreed with the authors' conclusions." - THE CINCINNATI ENQUIRER "America's foremost authors on generations offer their unique insights to show what we're doing right, what we're doing wrong, and why." - CATHY BLACK, PRESIDENT, HEARST MAGAZINES

47 review for Millennials and the Pop Culture: Strategies for a New Generation of Consumers in Music, Movies, Television, the Internet, and Video Games

  1. 5 out of 5

    Lori Grant

    A should-read book for knowledge workers and entrepreneurs on concepts and social trends.

  2. 4 out of 5

    Matt

  3. 4 out of 5

    Pete Markiewicz

  4. 4 out of 5

    AJ Ong

  5. 5 out of 5

    Sarah

  6. 5 out of 5

    Jennifer Rockwood

  7. 4 out of 5

    Harriet H. Carter, Esq.

  8. 5 out of 5

    Paul Vittay

  9. 4 out of 5

    Betty

  10. 5 out of 5

    John S.

  11. 4 out of 5

    Cat Bramhall

  12. 5 out of 5

    Sarah

  13. 4 out of 5

    Bob

  14. 5 out of 5

    RICA MAY

  15. 5 out of 5

    Tgm

  16. 5 out of 5

    Elizabeth Spinelli

  17. 5 out of 5

    Michaela Trenchard

  18. 5 out of 5

    ThuanManga

  19. 5 out of 5

    Isabel

  20. 4 out of 5

    Dave Jaworski

  21. 4 out of 5

    Aimeslee

  22. 4 out of 5

    John

  23. 4 out of 5

    Sean

  24. 5 out of 5

    RZA

  25. 5 out of 5

    S Milford

  26. 5 out of 5

    Gary W

  27. 4 out of 5

    Christine S Kunberger

  28. 5 out of 5

    Marco

  29. 5 out of 5

    Meg

  30. 5 out of 5

    Isaac

  31. 4 out of 5

    Anita Smith

  32. 5 out of 5

    Michelle

  33. 4 out of 5

    Marlena

  34. 4 out of 5

    Christy Peterson

  35. 4 out of 5

    Christine

  36. 4 out of 5

    Annie

  37. 5 out of 5

    Tod Colegrove

  38. 4 out of 5

    Penelope

  39. 5 out of 5

    Paul

  40. 5 out of 5

    Shakith Fernando

  41. 4 out of 5

    Bud

  42. 5 out of 5

    Nicole

  43. 5 out of 5

    Eric Vollmer

  44. 5 out of 5

    Kaitlyn

  45. 5 out of 5

    Sarah

  46. 5 out of 5

    Philip Glanville

  47. 4 out of 5

    Weamy

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