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Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business

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Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional’s tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional’s tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message.Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. Praise for Marketing Made Simple "I created collateral for a client and they recently told me not to release the next round we created because they can’t handle the influx of customers from the first round.  They had more listings this year than in 30 years of business." - Amy Burgess, Marketing Consultant"My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works." - Ian Stewart, Owner/Creative Director of Root Source Digital"A client went from $15MM last year to $27MM so far this year.  All from updating their messaging and implementing new lead generators and email campaigns.- Wes Gay, CEO Wayfinder"Just heard from one of my clients that she’s getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week.  And that’s just with updating her website." - Amy Schutte, Owner of Hudson and Co LLC


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Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional’s tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional’s tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message.Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. Praise for Marketing Made Simple "I created collateral for a client and they recently told me not to release the next round we created because they can’t handle the influx of customers from the first round.  They had more listings this year than in 30 years of business." - Amy Burgess, Marketing Consultant"My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works." - Ian Stewart, Owner/Creative Director of Root Source Digital"A client went from $15MM last year to $27MM so far this year.  All from updating their messaging and implementing new lead generators and email campaigns.- Wes Gay, CEO Wayfinder"Just heard from one of my clients that she’s getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week.  And that’s just with updating her website." - Amy Schutte, Owner of Hudson and Co LLC

30 review for Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business

  1. 5 out of 5

    Mandi Ehman

    3.5 stars I believe in the Storybrand method and appreciate the step-by-step workshop nature of this book. But I think it would have been better if Miller had written the book as a stand-alone guide and not another marketing tool to grow the Storybrand brand. I know there are live workshops; I know there are trained guides; I know there’s a Business Made Simple University. At an intellectual level, I understand why he doesn’t miss an opportunity to introduce readers to those things, and I wouldn’ 3.5 stars I believe in the Storybrand method and appreciate the step-by-step workshop nature of this book. But I think it would have been better if Miller had written the book as a stand-alone guide and not another marketing tool to grow the Storybrand brand. I know there are live workshops; I know there are trained guides; I know there’s a Business Made Simple University. At an intellectual level, I understand why he doesn’t miss an opportunity to introduce readers to those things, and I wouldn’t say it even felt particularly heavy handed, but I wish we could have just focused on the content itself rather than seeing it as part of the funnel.

  2. 5 out of 5

    Erik Rostad

    Extremely practical marketing guide. Great workbook to get you on the right track.

  3. 5 out of 5

    Yan Kugel

    The book is easy to read and has an excellent flow to it. It explains how to build a full marketing funnel that would capture the interest and the loyalty of the customer. It details the steps and the right way to go about building a website, a lead generator, and an email campaign. I found some interesting insights into the book, and most of the examples are quite helpful. However, after finishing the book, I couldn't get rid of the feeling that something is missing while there are some excelle The book is easy to read and has an excellent flow to it. It explains how to build a full marketing funnel that would capture the interest and the loyalty of the customer. It details the steps and the right way to go about building a website, a lead generator, and an email campaign. I found some interesting insights into the book, and most of the examples are quite helpful. However, after finishing the book, I couldn't get rid of the feeling that something is missing while there are some excellent examples for creating one-liner, the other sections missing the same. There are instructions on how to write a good mailing campaign, but I would have loved to see several real examples to get the feeling for it. Overall good book, but some of the advice may require a lot of experimenting because of a lack of examples.

  4. 5 out of 5

    LeikHong Leow

    Simple and easy to understand marketing book. I have tested some of the methods myself, and it works. Marketing should be easy, and it should a step by step guide to teach people how it works, and this book layout the guide. Highly recommend to those who like to improve their marketing.

  5. 5 out of 5

    Darrell Amy

    Right now, businesses need to reframe their messages to adapt to the evolving marketplace. Marketing Made Simple does exactly what it claims. You get a step-by-step, no-nonsense approach to crafting a message that resonates and then deploying it across your marketing and sales infrastructure. I am a huge fan of Storybrand. This book brings Storybrand to the street, showing you exactly how to deploy your message through the five stages of the sales funnel. If you don't have the infrastructure in p Right now, businesses need to reframe their messages to adapt to the evolving marketplace. Marketing Made Simple does exactly what it claims. You get a step-by-step, no-nonsense approach to crafting a message that resonates and then deploying it across your marketing and sales infrastructure. I am a huge fan of Storybrand. This book brings Storybrand to the street, showing you exactly how to deploy your message through the five stages of the sales funnel. If you don't have the infrastructure in place, by the time you finish implementing the five steps in this book, you will.

  6. 4 out of 5

    Andrae Palmer

    Simple and easy to undertsand Tis book is a valuable resource and the perfect companion to the storybrand book. I love how the authors explain how to create a sales funnel and how to create the different components. Once you read it you'll get some ideas to apply to your business right away. Great read and definitely recommend this book.

  7. 4 out of 5

    Audrey

    Très fan de Donald Miller que j’ai découvert grâce à son merveilleux livre Building a Story Brand. Celui-ci ne fait pas exception: un « workbook » essentiel pour tout ceux qui ont ou se batîsse un brand/business. Le tout est structuré de façon vraiment simple et efficace. J’ai adoré!

  8. 5 out of 5

    Tim Gordon

    I've read quite a few marketing books in the last year or two, trying to find somethings that is actually applicable. I really enjoyed Storybrand as a new way of thinking about how to market. This one takes that same idea and then turns it into several practical marketing steps in the online world.

  9. 4 out of 5

    Holly Fisher

    A must-read for anyone who wants to stop wasting money on marketing. Get step-by-step guidance on how to create an effective marketing sales funnel that will generate new leads and new customers.

  10. 5 out of 5

    MR DARIN GERMYN

    So simple, so excited I am so excited to give this outlined program a shot. It is delivered so well, I am convinced it will work and looking forward to it!

  11. 5 out of 5

    Mary Collin

    Wow. Step by step guide I’m hugely impressed with this book. It came highly recommended and I can see why. I think this will be a great companion for me!

  12. 4 out of 5

    Nikki Tobias

    Excellent! A truly practical book to help you clarify your message and start making money immediately.

  13. 4 out of 5

    Ali

    I liked the StoryBrand book by Donald Miller better myself, but this is a really helpful in terms of in-depth website marketing tips.

  14. 4 out of 5

    Strahinja

    An okay sequel to his previous book meant to offer clearer guidance on the implementation of the framework. It could have been even shorter in my opinion.

  15. 5 out of 5

    Chelsey

    This helped me think so much clearly towards marketing my clients. I am so glad I got this book! I refer to it everytime I create a sales funnel.

  16. 5 out of 5

    Cal Evans

    Second best marketing book I've read. The first is another one by Donald, "Building a Story Brand". The first one is the who, this one is the how.

  17. 5 out of 5

    Chris

    Simple , accessible, and actionable This book was so well written. You’ll learn concepts of marketing, and be given clear and simple instruction on how to apply it.

  18. 4 out of 5

    Chris

  19. 5 out of 5

    Anthony Rizzotto Jr.

  20. 4 out of 5

    Katie Howard

  21. 4 out of 5

    Jonathan D.

  22. 4 out of 5

    Kyaw Wai

  23. 5 out of 5

    Carrie B

  24. 5 out of 5

    Elizabeth

  25. 5 out of 5

    Johnny Vasquez

  26. 5 out of 5

    Paul Copcutt

  27. 5 out of 5

    Shawn Summey

  28. 4 out of 5

    Mark ODonnell

  29. 4 out of 5

    Chad

  30. 5 out of 5

    Aqif Imtiaz

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