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Youtube for Business: Online Video Marketing for Any Business

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To any businessperson or marketing professional, YouTube's 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services? The answers in YouTube for Business show you how to make YouTube part of your online marketing plan-and drive traffic to your company's website. In this book you'll le To any businessperson or marketing professional, YouTube's 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services? The answers in YouTube for Business show you how to make YouTube part of your online marketing plan-and drive traffic to your company's website. In this book you'll learn how to: - Develop a YouTube marketing strategy - Decide what types of videos to produce - Shoot great-looking YouTube videos-on a budget - Edit and enhance your videos - Create a presence on the YouTube site - Manage a video blog - Generate revenues from your YouTube videos - Produce more effective YouTube videos Includes profiles of successful businesses - Blendtec - Charles Smith Pottery - Annette Lawrence, ReMax ACR Elite Group, Inc. - Stone Brewing Company - D-Link Author Michael Miller has written more than 80 how-to books over the past two decades, with more than one million copies in print. His best-selling books include YouTube 4 You, Tricks of the eBay Business Masters, Absolute Beginner's Guide to Computer Basics, and Googlepedia: The Ultimate Google Resource. Front cover quote: "Never thought you could use YouTube for your business? Well, think again! This book gives you a complete overview of why, how, and the technology to get you started." - Rhonda Abrams, USAToday small business columnist and author of Successful Marketing: Secrets & Strategie


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To any businessperson or marketing professional, YouTube's 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services? The answers in YouTube for Business show you how to make YouTube part of your online marketing plan-and drive traffic to your company's website. In this book you'll le To any businessperson or marketing professional, YouTube's 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services? The answers in YouTube for Business show you how to make YouTube part of your online marketing plan-and drive traffic to your company's website. In this book you'll learn how to: - Develop a YouTube marketing strategy - Decide what types of videos to produce - Shoot great-looking YouTube videos-on a budget - Edit and enhance your videos - Create a presence on the YouTube site - Manage a video blog - Generate revenues from your YouTube videos - Produce more effective YouTube videos Includes profiles of successful businesses - Blendtec - Charles Smith Pottery - Annette Lawrence, ReMax ACR Elite Group, Inc. - Stone Brewing Company - D-Link Author Michael Miller has written more than 80 how-to books over the past two decades, with more than one million copies in print. His best-selling books include YouTube 4 You, Tricks of the eBay Business Masters, Absolute Beginner's Guide to Computer Basics, and Googlepedia: The Ultimate Google Resource. Front cover quote: "Never thought you could use YouTube for your business? Well, think again! This book gives you a complete overview of why, how, and the technology to get you started." - Rhonda Abrams, USAToday small business columnist and author of Successful Marketing: Secrets & Strategie

30 review for Youtube for Business: Online Video Marketing for Any Business

  1. 5 out of 5

    Alexander Koro

    Книга полезная! Читается легко, дает представление о возможностях использования YouTube для бизнеса. Содержит конкретные методики, советы и практические примеры. Конечно, что-то уже устарело и поменялось в возможностях самого YouTube. Тем не менее, опираясь на материалы книги, можно планировать стратегию маркетинга в сети YouTube. Рекомендую всем, кто хочет использовать YpuTube для бизнеса.

  2. 5 out of 5

    Roman Rybalchenko

    Возможно, я просмотрел книгу слишком быстро. Но она мне показалось очень базовой. Для начинающих. Если вы хоть раз загружали видео на Youtube, понимаете основы SEO и запускали хоть одну кампанию в AdWords for Youtube — то почти ничего нового вы не узнаете. Если вы владелец бизнеса или раньше с Youtube не работали — то это хорошая пошаговая инструкция. Со скриншотами, но без особых секретов раскрутки. Фундамент книга даст. Понимание, куда двигаться дальше, когда вы выполнили базовые шаги по раскрут Возможно, я просмотрел книгу слишком быстро. Но она мне показалось очень базовой. Для начинающих. Если вы хоть раз загружали видео на Youtube, понимаете основы SEO и запускали хоть одну кампанию в AdWords for Youtube — то почти ничего нового вы не узнаете. Если вы владелец бизнеса или раньше с Youtube не работали — то это хорошая пошаговая инструкция. Со скриншотами, но без особых секретов раскрутки. Фундамент книга даст. Понимание, куда двигаться дальше, когда вы выполнили базовые шаги по раскрутке — нет. Вердикт — для начинающих.

  3. 5 out of 5

    Tami

    Lately everyone seems to be talking about YouTube. What started out as a place to waste a few hours watching stupid people tricks has grown into the next big marketing thing. It makes sense. Where else can you get your infomercial or other video blurb in front of millions of people without paying a cent? Many people are jumping on the bandwagon without thinking. They post their old commercials or send in a clip without much thought about if they should be using YouTube. While YouTube can be a gr Lately everyone seems to be talking about YouTube. What started out as a place to waste a few hours watching stupid people tricks has grown into the next big marketing thing. It makes sense. Where else can you get your infomercial or other video blurb in front of millions of people without paying a cent? Many people are jumping on the bandwagon without thinking. They post their old commercials or send in a clip without much thought about if they should be using YouTube. While YouTube can be a great opportunity, it has to fit your company and your product. Like any marketing plan, you have to know your target audience and find out they need, want, and desire. Then, tailor your product and your marketing to suit them. YouTube for Business goes through the complete process from figuring out if YouTube is right for your marketing plan and shooting a video through editing and formatting concerns to posting your video at YouTube and other like-minded sites. If you are the least bit curious about online video marketing, you have to get this book. It will help you figure out what you need to do and how to go about do it.

  4. 4 out of 5

    mark

    This is a great book - if you're interested in what the book's title says. It will take you through the ins and outs of YouTube, as well as give you video-shooting tips, and good marketing advice. I think this is the future and is great for the world! How so? You ask. Because it is people to people without the gatekeepers, or Salesman pressure. If you have a product that you want people to purchase, you have to let them know about it. The New World is open via the Internet. This book will help y This is a great book - if you're interested in what the book's title says. It will take you through the ins and outs of YouTube, as well as give you video-shooting tips, and good marketing advice. I think this is the future and is great for the world! How so? You ask. Because it is people to people without the gatekeepers, or Salesman pressure. If you have a product that you want people to purchase, you have to let them know about it. The New World is open via the Internet. This book will help you to manage that world. Create a useful product, make a video to promote it, post it on the World Wide Web, and let the consumer decide. There is, of course, no guaranty that people will find your video--this book can help with that, also. I'm down.

  5. 5 out of 5

    James Carter

    YouTube for Business is a handbook in how to get started with Youtube mainly for advertising a business. Mostly, it seems to be aimed for corporations. Personally, I didn't find anything new or significant to learn from the book; a lot of information is very obvious and can be figured out without the book once one knows that all he needs is a camera/camcorder and a video editing software. All in all, YouTube for Business is probably best for those who have never touched Youtube or, I should go f YouTube for Business is a handbook in how to get started with Youtube mainly for advertising a business. Mostly, it seems to be aimed for corporations. Personally, I didn't find anything new or significant to learn from the book; a lot of information is very obvious and can be figured out without the book once one knows that all he needs is a camera/camcorder and a video editing software. All in all, YouTube for Business is probably best for those who have never touched Youtube or, I should go further, the Internet before.

  6. 4 out of 5

    Alexander Kittilsen

    The book is to the point and gives specific tips about marketing your company, products or services on Youtube. It's not about video production and theory, it cuts to the chase. Great choice if you want to skip all the general books about marketing, and cut straight to tips, ideas, examples and howto's for generating more trafic with Youtube.

  7. 5 out of 5

    David Feinstein

    I liked this book because it is simple, clear and concise in instructions and explanations of marketing ideas. The neat thing about YouTube traffic generation is it not only generates traffic, but gets your face/voice in front of people as like you were "live".

  8. 5 out of 5

    Timofey Peters

    Реально полезная книга: * легко читается, хороший язык; * отлично структурирована; * без воды; * содержит множество хороших примеров; * отлично раскрыта тема Рекомендую к прочтению тем, что собирается вести видео-блог или использовать youtube для бизнеса.

  9. 5 out of 5

    Dartsya

    Не могу сказать точно, была ли именно эта книга, но названия совпадают:) Хороша для новичков, которые всё ещё бояться снимать видео. Для меня лично - ничего нового, но было приятно пройтись по чек-листу и убедиться, что всё делаю правильно.

  10. 4 out of 5

    Nicole

    I found about half of the book to be helpful. The other half I felt like I already knew. However, if you are truly a newbie to the world of social media, the entire book should be quite useful.

  11. 4 out of 5

    Floyd Saunders

    Useful guide for creating YouTube videos to support your business. I plan to start applying ideas from the book as soon as possible.

  12. 4 out of 5

    Dalibor Cicman

    Super kniha, načrtne fungovanie YouTube, ale bohužiaľ YouTube sa rýchlo vyvíja a mení, preto by som nečítal viac ako 1-2 roky starú reedíciu.

  13. 5 out of 5

    Carlos Eduardo

  14. 4 out of 5

    Sarah

  15. 4 out of 5

    Evgeniy Bacherikov

    Полезно, но затянуто

  16. 5 out of 5

    Sashko Kulchytsky

  17. 5 out of 5

    Ananth

  18. 4 out of 5

    Pralay

  19. 4 out of 5

    Manole Mihaela

  20. 5 out of 5

    Sergey Kozyrev

  21. 4 out of 5

    Jennifer Campbell-Martin

  22. 4 out of 5

    Fonzi

  23. 5 out of 5

    Dean

  24. 5 out of 5

    Melissa

  25. 4 out of 5

    Vo Quanh Thanh

  26. 5 out of 5

    Aram Movsisyan

  27. 5 out of 5

    Rolando

  28. 5 out of 5

    Taylor

  29. 4 out of 5

    Michael Bennett

  30. 4 out of 5

    Blaine Morrow

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