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The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer

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WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER • The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Sou WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER • The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character.   Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.


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WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER • The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Sou WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER • The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character.   Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.

30 review for The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer

  1. 4 out of 5

    Amora

    I’ve gone through many guides on being persuasive and this has to be the best I’ve read. Jason Harris is the CEO of Mekanism, an agency with the goal of helping companies like Pepsi, Nordstrom, and Peloton become more persuasive. When I found out about Harris and his role in Mekanism I knew this would be an excellent read. I wasn’t wrong. The information here is original and very convincing. To be persuasive one must be original, generous, empathetic, and soulful. I noticed Harris even used his I’ve gone through many guides on being persuasive and this has to be the best I’ve read. Jason Harris is the CEO of Mekanism, an agency with the goal of helping companies like Pepsi, Nordstrom, and Peloton become more persuasive. When I found out about Harris and his role in Mekanism I knew this would be an excellent read. I wasn’t wrong. The information here is original and very convincing. To be persuasive one must be original, generous, empathetic, and soulful. I noticed Harris even used his own principles to persuade the reader. Good read!

  2. 4 out of 5

    Devy Cendana

    The book provides another perspective on persuasion. It's not always what we think it is, the book has such positive approach to persuasion. Some of the advice given are cliché but he always provides examples. I like that.

  3. 5 out of 5

    Diane Hernandez

    In our modern world of teenage online influencers making six-figure incomes, it is natural to want to learn the Soulful Art of Persuasion. The book details four traits that make a person more persuasive: originality or genuineness, generosity, empathy, and soulfulness. Soulfulness is further defined as being ethical and an inspiration to others. It also includes eleven habits that can be used to increase your persuasive powers. It is hard to shake the cognitive dissonance resulting from the confli In our modern world of teenage online influencers making six-figure incomes, it is natural to want to learn the Soulful Art of Persuasion. The book details four traits that make a person more persuasive: originality or genuineness, generosity, empathy, and soulfulness. Soulfulness is further defined as being ethical and an inspiration to others. It also includes eleven habits that can be used to increase your persuasive powers. It is hard to shake the cognitive dissonance resulting from the conflict between saying “be genuine” and then showing how to “learn” it. However, the author almost convinces me that genuineness can be learned by disagreeing with two frequent mantras of self-help books: be confident, and fake it till you make it. In fact, the book disputes many so-called truisms. Always Be Closing is perceived as manipulation for profit with no concern for the customer’s wellbeing. The idea of personal branding is also dismissed as shockingly old-fashioned. Even corporations are moving away from branding to marketing their values instead. Overall, the Soulful Art of Persuasion has some thought-provoking ideas. 4 stars! Thanks to Crown Publishing and NetGalley for a copy in exchange for my honest review.

  4. 5 out of 5

    Shannon Clark

    Fantastic book on persuasion - and how to do it in a soulful, authentic and ethical manner. This isn’t a book about manipulation but about how to be a more persuasive person (and business) by being authentic, trustworthy, expert and soulful. I just finished it going to recommend it to my wife and to many others. I read an advanced copy of this book which an old friend gave to me - but will likely be buying copies of this book for colleagues and business partners. Highly recommended no matter wha Fantastic book on persuasion - and how to do it in a soulful, authentic and ethical manner. This isn’t a book about manipulation but about how to be a more persuasive person (and business) by being authentic, trustworthy, expert and soulful. I just finished it going to recommend it to my wife and to many others. I read an advanced copy of this book which an old friend gave to me - but will likely be buying copies of this book for colleagues and business partners. Highly recommended no matter what your job title it - useful and relevant in life and in business.

  5. 4 out of 5

    Tom Cross

    This book misses the mark by a wide margin. It frames old material in a new way that is not useful. There are three books that are the best on persuasion. Read these three and you’ll have all you need on persuasion. Winning ‘Em Over: A New Model for Management in the Age of Persuasion by Jay A. Conger Influence: The Psychology of Persuasion by Robert B. Cialdini. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath This book misses the mark by a wide margin. It frames old material in a new way that is not useful. There are three books that are the best on persuasion. Read these three and you’ll have all you need on persuasion. Winning ‘Em Over: A New Model for Management in the Age of Persuasion by Jay A. Conger Influence: The Psychology of Persuasion by Robert B. Cialdini. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath

  6. 5 out of 5

    Anna

    The principle ideas presented in this book are solid, but there are only a handful of them, and the ideas don’t quite come always out correctly. Storytelling is important. Of course it is. But according to this guy, it’s more important to tell stories (read: emotionally manipulate) than to stay with facts and numbers. Not quite always so, even in the world of advertising. The stories Harris keeps telling in the book to show examples and try to engage his readers just seem to sometimes fall flat, The principle ideas presented in this book are solid, but there are only a handful of them, and the ideas don’t quite come always out correctly. Storytelling is important. Of course it is. But according to this guy, it’s more important to tell stories (read: emotionally manipulate) than to stay with facts and numbers. Not quite always so, even in the world of advertising. The stories Harris keeps telling in the book to show examples and try to engage his readers just seem to sometimes fall flat, like there is the spark missing in general, or his love of his own storytelling shines thru (at least in the audiobook. He’s the voice too). Or maybe it’s again the great cultural divide: I’m not American, and quite a few stories leave me silent when people are laughing... (quite a few American comedians have that effect too). I keep wondering what other culture variants of this type of book would tell. How different would a Japanese book of persuasion be? It’d probably resonate better.

  7. 4 out of 5

    Jonathan M. Sautter

    Excellent advice / Great read This book was well worth the time and money. I heard Jason on the Aubrey Marcus podcast and knew instantly he was legit. Jason comes from an honest and sincere place and his advice is solid and soulful. He runs an amazing, high-level ad agency and has tons of big brand clients but in contrast to popular myths of ad men his work and message come from the heart. This book is very inspirational and insightful.

  8. 4 out of 5

    Adriana

    I enjoyed the audiobook narrated by the author. His tips on how to be more persuasive are more suggestions on how to build better character and thus become more trustworthy and easily make the case when persuading people in a genuine way. Quick read with some practical advices and a selection of principles to live by.

  9. 4 out of 5

    Parham Doustdar

    Honest, no bullshit, written by a person who has a company whose only job is to persuade people. This was a lot more humanitarian than I thought, and appealed a lot to me because we seem to be very similar. Recommend this to everyone who is looking for a quick hack, to show them that quick hacks are not optimal.

  10. 5 out of 5

    Suraj Varma

    Great piece of work! Loved the read and bought a soft cover for looking up from time to time. Highly recommended to anyone who wants to better understand and communicate effectively.

  11. 4 out of 5

    Mary Sanchez

    Lots of good ideas to help us connect with others and be able to persuade them by our character.

  12. 5 out of 5

    Jacob O'connor

    Some good advice held back just a bit by the sound of Harris's axe grinding. Notes: Apple Persuasive people are the ones we want to agree with Engaging rather than persisting Once people get a whiff of insincerity, they’ll write you off as just another salesperson Stop trying to get people to like you and just be who you are Tell stories rather raw facts Personal note: find out what's important to them. Then tell a story of how your position might better address their concerns Telling stories 1. Start Some good advice held back just a bit by the sound of Harris's axe grinding. Notes: Apple Persuasive people are the ones we want to agree with Engaging rather than persisting Once people get a whiff of insincerity, they’ll write you off as just another salesperson Stop trying to get people to like you and just be who you are Tell stories rather raw facts Personal note: find out what's important to them. Then tell a story of how your position might better address their concerns Telling stories 1. Start with the simple truth Story telling is editing 1. Am I giving my audience all the right information? 2. Am I painting a vivid enough picture? 3. What can I cut? 4. The best spoken stories don't last more than a couple minutes tops. Never let a relationship go to zero People who do favors without expecting anything in return are better off in the long run. Personal note: little bit of a double bind to this observation, lol Generosity. Give something away in every interaction. Make compliments as specific as possible Giving breaks down into for categories: 1. Time and attention 2. Advice and recommendations 3. Compliments and recognition 4. Stuff Encouragement: When in doubt highlight the potential upshot of a decision Try to frame criticism positively If your boss asks you to do something you don't agree with, assume she knows something you don't instead of focusing on the things that make you anxious, focus on the things that make you excited Be on time, even if it kills you If you can't understand why someone disagrees with you, your odds of persuading them are not good Empathy is "getting" someone The fastest route to meaningful dialog Being more empathetic is 1. Becoming naturally curious 2. Listening more, judging less Personal note: You don't have to wonder about this dude's politics

  13. 4 out of 5

    Justin

    Be less like you, and other shitty life advice I’m glad I picked this up from the library, because if I had paid for it I’d be more pissed than I already am. Everything about the book is presumptive. Like tutorials about how to draw an owl: draw a circle, then two more, then the rest of the owl. Harris is an agency owner. He grew up in California, worked with Chiat/Day, made connections with people at Disney and the Obama White House, and really everything has just been great. You too, says Harris Be less like you, and other shitty life advice I’m glad I picked this up from the library, because if I had paid for it I’d be more pissed than I already am. Everything about the book is presumptive. Like tutorials about how to draw an owl: draw a circle, then two more, then the rest of the owl. Harris is an agency owner. He grew up in California, worked with Chiat/Day, made connections with people at Disney and the Obama White House, and really everything has just been great. You too, says Harris, can be equally successful if you’d just be optimistic and believe in yourself. This is borderline misleading. Be generous but not too generous. Say no, but not to everything. Because rational people know that if you said yes to everything something somewhere else will fall apart. Work hard, but not too hard. Be humble, but have a brand, but make sure it’s not an old-fashioned brand. Be human, but not too human. Spend time, but not too much. Devote yourself to your task, but not too much because you should always do your best work, but don't forget about budgets and constraints and clients with dumb ideas, like spending every ad cent on a YouTuber. This line of thinking is why this country has Republicans. You spend your life in San Francisco, New York, or DC as a talented but otherwise normal white guy and then wonder why the rest of the country isn’t as good as you. Harris got connections with Disney and the Obama White House. I assure you no one at Disney has ever thought to connect with anyone in Indiana. Sure, people from Indiana work at Disney, but Disney has never contracted with an agency here. In fact, among the whole ad industry, no agency has ever captured the industry’s imagination in the middle of the country except for a literal few outliers in places like Austin, Nashville, Denver, and Minneapolis over the last generation. This line of “Just say yes to things that are automatic nos!” and “Learn the power of no!” is so mindlessly fruitless it’s patronizing. “Don’t take every client!” is equally dumb when you need to, you know, eat. Might as well tell kids not to bother waiting tables or working retail. “Learn the power of no, kids! And don’t accept the money, something better is always somewhere else!” If you like rah-rah cheerleading that makes you feel better about yourself, read the book.

  14. 5 out of 5

    Alisia Barringer

  15. 4 out of 5

    Jasna Dhansukhlal

  16. 4 out of 5

    John

  17. 5 out of 5

    Nikoletta Lengyel

  18. 4 out of 5

    Lydia Delk

  19. 5 out of 5

    Ahmad Ashrafi

  20. 5 out of 5

    Rae

  21. 4 out of 5

    Dr. Raymond Nichols

  22. 5 out of 5

    Robert Delude

  23. 4 out of 5

    Duke Dahl

  24. 4 out of 5

    Aron Modig

  25. 4 out of 5

    Paul

  26. 5 out of 5

    Brian J Hinderer

  27. 5 out of 5

    Steven Clark

  28. 4 out of 5

    Marialy

  29. 4 out of 5

    Jorge Sancha

  30. 5 out of 5

    Roger W. Vargo

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