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Elite China: Luxury Consumer Behavior in China

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A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.


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A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

33 review for Elite China: Luxury Consumer Behavior in China

  1. 5 out of 5

    Allison

    While interesting, this book is much more geared towards someone actually doing business or investing in China, and wanting to understand the mindset of luxury consumer.

  2. 4 out of 5

    Hunter Williams

  3. 4 out of 5

    Stambo

  4. 4 out of 5

    Juliette

  5. 5 out of 5

    Teodora

  6. 4 out of 5

    João Magalhães

  7. 5 out of 5

    David Dayton

  8. 5 out of 5

    Wagiyo Shaleh

  9. 4 out of 5

    John

  10. 4 out of 5

    Alexandra

  11. 5 out of 5

    Faraz

  12. 5 out of 5

    Liliya

  13. 4 out of 5

    Palak

  14. 5 out of 5

    Charlie

  15. 5 out of 5

    David Nealis

  16. 5 out of 5

    David

  17. 4 out of 5

    Iris Qi

  18. 4 out of 5

    Matthew

  19. 5 out of 5

    Katherine

  20. 5 out of 5

    George

  21. 5 out of 5

    Ajlin Ly

  22. 5 out of 5

    Hans

  23. 5 out of 5

    Felix

  24. 5 out of 5

    Ijen Chiang

  25. 5 out of 5

    Marina Mayanne

  26. 4 out of 5

    Sophie Aurand

  27. 4 out of 5

    Angela Sy

  28. 4 out of 5

    A. Rangl

  29. 4 out of 5

    Sara Rentsch

  30. 5 out of 5

    Yanncheee

  31. 4 out of 5

    Maryanne Maina

  32. 5 out of 5

    Martti

  33. 4 out of 5

    Marcus Solberg

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