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Wal-Mart: A History of Sam Walton's Retail Phenomenon

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The story of Wal-Mart Stores is the stuff of legends: in 1945 a poor boy from a poor state opens a variety store in a small town in rural Arkansas and, through hard work, ingenuity, and a commitment to providing customers with low-priced, high-quality merchandise, goes on to create the largest retail operation in the United States. In just 30 years Sam Walton and his Wal-M The story of Wal-Mart Stores is the stuff of legends: in 1945 a poor boy from a poor state opens a variety store in a small town in rural Arkansas and, through hard work, ingenuity, and a commitment to providing customers with low-priced, high-quality merchandise, goes on to create the largest retail operation in the United States. In just 30 years Sam Walton and his Wal-Mart Stores transformed mass merchandising and revolutionized the shopping habits and expectations of American consumers. Moreover, Walton himself - a modest, simple man devoted to family, community, and his employees and customers - so inspired the American people that he was awarded the Medal of Freedom. Upon his death in 1992 Walton left his family a fortune estimated at $23.5 billion; that same year Wal-Mart Stores attained net sales of $43.9 billion and had 1,720 Wal-Mart units operating in 39 states. This fascinating history of a man and his enterprise is adroitly chronicled by Sandra S. Vance and Roy V. Scott in Wal-Mart, the first scholarly study of Wal-Mart Stores and Sam Walton's remarkable career. Organizing their material chronologically, the authors trace Walton's evolving entrepreneurial style and mounting achievements, consistently linking the character of the man to the innovations he produced - starting with a tiny Ben Franklin variety store in 1945 and progressing to Walton's 5 & 10, Walton's Family Centers, and finally Wal-Mart Stores in the ensuing decades. Readers gain a wealth of insights into the history of American retailing and reach a solid understanding of the elements contributing to Wal-Mart's success: the steadfast dedication to customer service, the sophisticated mechanisms for keepingoverhead low, the company policies designed to engender loyalty from employees and customers alike. Given particular emphasis are the factors that led to Wal-Mart's 1990-91 victory over its chief rivals, K mart and Sears, in becoming the nation's leading retailer; also highlighted i


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The story of Wal-Mart Stores is the stuff of legends: in 1945 a poor boy from a poor state opens a variety store in a small town in rural Arkansas and, through hard work, ingenuity, and a commitment to providing customers with low-priced, high-quality merchandise, goes on to create the largest retail operation in the United States. In just 30 years Sam Walton and his Wal-M The story of Wal-Mart Stores is the stuff of legends: in 1945 a poor boy from a poor state opens a variety store in a small town in rural Arkansas and, through hard work, ingenuity, and a commitment to providing customers with low-priced, high-quality merchandise, goes on to create the largest retail operation in the United States. In just 30 years Sam Walton and his Wal-Mart Stores transformed mass merchandising and revolutionized the shopping habits and expectations of American consumers. Moreover, Walton himself - a modest, simple man devoted to family, community, and his employees and customers - so inspired the American people that he was awarded the Medal of Freedom. Upon his death in 1992 Walton left his family a fortune estimated at $23.5 billion; that same year Wal-Mart Stores attained net sales of $43.9 billion and had 1,720 Wal-Mart units operating in 39 states. This fascinating history of a man and his enterprise is adroitly chronicled by Sandra S. Vance and Roy V. Scott in Wal-Mart, the first scholarly study of Wal-Mart Stores and Sam Walton's remarkable career. Organizing their material chronologically, the authors trace Walton's evolving entrepreneurial style and mounting achievements, consistently linking the character of the man to the innovations he produced - starting with a tiny Ben Franklin variety store in 1945 and progressing to Walton's 5 & 10, Walton's Family Centers, and finally Wal-Mart Stores in the ensuing decades. Readers gain a wealth of insights into the history of American retailing and reach a solid understanding of the elements contributing to Wal-Mart's success: the steadfast dedication to customer service, the sophisticated mechanisms for keepingoverhead low, the company policies designed to engender loyalty from employees and customers alike. Given particular emphasis are the factors that led to Wal-Mart's 1990-91 victory over its chief rivals, K mart and Sears, in becoming the nation's leading retailer; also highlighted i

25 review for Wal-Mart: A History of Sam Walton's Retail Phenomenon

  1. 5 out of 5

    M Thomas

    A very solid analysis of Walmart's rise to dominance in the context of a changing American retail environment. A very solid analysis of Walmart's rise to dominance in the context of a changing American retail environment.

  2. 5 out of 5

    Sabah

    Analysis and critique of the how and why of its meteoric monopoly.

  3. 4 out of 5

    Mannel

  4. 4 out of 5

    Mike

  5. 4 out of 5

    Ray

  6. 5 out of 5

    Akash

  7. 4 out of 5

    Kristen

  8. 5 out of 5

    Ralf Sigmund

  9. 5 out of 5

    James

  10. 4 out of 5

    Steve Wood

  11. 4 out of 5

    Barbara

  12. 4 out of 5

    John

  13. 4 out of 5

    Coulomb

  14. 5 out of 5

    HotSpot Books&Art

  15. 4 out of 5

    Otis Casey

  16. 5 out of 5

    Áine Irene

  17. 5 out of 5

    Mauricio Salazar

  18. 4 out of 5

    Kirill

  19. 4 out of 5

    Kiki Aleman

  20. 4 out of 5

    Jim Gulley

  21. 4 out of 5

    Sheila

  22. 5 out of 5

    Rebecca MacDonald

  23. 4 out of 5

    Diane

  24. 4 out of 5

    Brandon

  25. 4 out of 5

    Sujith

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