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The Business of Media Distribution: Monetizing Film, TV and Video Content

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Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law). The book provides a unique apprenticeship to the business, illuminating at a macro level how an idea can move from concept to generating $1 Billion, relating theory and practice in the context of the maturation of global market segments, and exposing the devil in the detail that impacts bottom line profits. Producers, media executives, students and entertainment attorneys in specific niches will benefit from this wide-ranging look at the business across various distribution outlets, including theatrical, video, television, online, merchandising, video-on-demand, etc. This book is officially endorsed by Variety magazine.


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Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law). The book provides a unique apprenticeship to the business, illuminating at a macro level how an idea can move from concept to generating $1 Billion, relating theory and practice in the context of the maturation of global market segments, and exposing the devil in the detail that impacts bottom line profits. Producers, media executives, students and entertainment attorneys in specific niches will benefit from this wide-ranging look at the business across various distribution outlets, including theatrical, video, television, online, merchandising, video-on-demand, etc. This book is officially endorsed by Variety magazine.

30 review for The Business of Media Distribution: Monetizing Film, TV and Video Content

  1. 4 out of 5

    Fredy Zuercher

    Everything I ever needed to know about video distribution and the some. The book is very up to date on the current video streaming trends

  2. 5 out of 5

    George Xanthopoulos

    Textbook style coverage of most (all?) content distribution windows, including topline explanation of the financial model for each, peppered with real life examples and anecdotes. Fantastic really although in its comprehensiveness it repeats at times and the 2010 edition may be ready for an update. Ulin's Rule: "Content value is optimized by exploiting the factors of time, repeat consumption (platforms), exclusivity, and differential pricing in a pattern taking into account external market condit Textbook style coverage of most (all?) content distribution windows, including topline explanation of the financial model for each, peppered with real life examples and anecdotes. Fantastic really although in its comprehensiveness it repeats at times and the 2010 edition may be ready for an update. Ulin's Rule: "Content value is optimized by exploiting the factors of time, repeat consumption (platforms), exclusivity, and differential pricing in a pattern taking into account external market conditions and the interplay of the factors among each other."

  3. 4 out of 5

    University of Chicago Magazine

    Jeffrey C. Ulin, JD’86 Author From our pages (Mar–Apr/10): "In this analysis of how creative concepts ultimately yield profit in the entertainment industry, Ulin, former senior director for distribution and business affairs at Lucasfilm, provides an insider’s account of the evolving challenges studio executives face. The book explains how companies select partnerships or work independently to maximize bottom-line distribution profits."

  4. 5 out of 5

    Rowan Sully Sully

    Very concise and useful book. It has given me what I believe is a very useful introduction to Film & TV distribution and Marketing involving much of the current challenges and opportunities granted by the internet. It also does well to explain all of it's content without delving into too much business jargon, making it easy for someone without any understanding of business to comprehend. Very concise and useful book. It has given me what I believe is a very useful introduction to Film & TV distribution and Marketing involving much of the current challenges and opportunities granted by the internet. It also does well to explain all of it's content without delving into too much business jargon, making it easy for someone without any understanding of business to comprehend.

  5. 5 out of 5

    Lil Mike

    dry but essentially detailed account of the complex legal breakdowns & structures of corporate entertainment arrangements in profit points, partnerships, distribution deals etc dry but essentially detailed account of the complex legal breakdowns & structures of corporate entertainment arrangements in profit points, partnerships, distribution deals etc

  6. 4 out of 5

    Matt Peters

    Incredibly informative and detailed lesson on media distribution. But now my brain hurts and I'm going to go lay down now...

  7. 4 out of 5

    Joshua Meyer

    Great look at the financial world of film distribution.

  8. 5 out of 5

    John

    Great book. Lots of good stories, statistics and value chains for parts of the industry.

  9. 4 out of 5

    Tara

  10. 4 out of 5

    Amir

  11. 4 out of 5

    Anthony Lee

  12. 5 out of 5

    Marco Figliomeni

  13. 5 out of 5

    Jonathan Chan

  14. 5 out of 5

    Alicia

  15. 4 out of 5

    Daniel

  16. 4 out of 5

    Stephanie

  17. 4 out of 5

    Joseph Williamson

  18. 4 out of 5

    Cassie

  19. 5 out of 5

    Dan

  20. 4 out of 5

    Aspasia

  21. 5 out of 5

    Glenn Adamo

  22. 4 out of 5

    Tom Tran

  23. 5 out of 5

    saul ignacio leal

  24. 4 out of 5

    Abb716

  25. 4 out of 5

    Alexa

  26. 5 out of 5

    Persephone Alexander

  27. 5 out of 5

    Dave

  28. 5 out of 5

    Michelle Duffy

  29. 4 out of 5

    William Lackey

  30. 5 out of 5

    Alan Bekerman

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