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Television Tightrope: How I Escaped Hitler, Survived CBS, and Fathered Viacom

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The first full insider's account of Viacom's meteoric rise to become the largest entertainment conglomerate in the world, this inspiring account of the life of Ralph Baruch can be read by those seeking to overcome their own personal and professional challenges or simply by those interested by a fullfilling human-interest story. As a teenager, Ralph faced the Pyrenees Mount The first full insider's account of Viacom's meteoric rise to become the largest entertainment conglomerate in the world, this inspiring account of the life of Ralph Baruch can be read by those seeking to overcome their own personal and professional challenges or simply by those interested by a fullfilling human-interest story. As a teenager, Ralph faced the Pyrenees Mountains separating Nazi-controlled France from Spain as his family fled Hitler's Europe for freedom; in his adult life he faced CBS, government bureaucrats, Hollywood stars and shysters, greedy outsiders coveting Viacom, and the loss of his wife and mother of four young daughters. Intimate and uninhibited, this autobiography also provides a revealing top-to-bottom tour of the television industry with anecdotes of the stars including Bill Cosby, Lucille Ball, Jackie Gleason, Raymond Burr, Ted Turner, and Mary Tyler Moore.


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The first full insider's account of Viacom's meteoric rise to become the largest entertainment conglomerate in the world, this inspiring account of the life of Ralph Baruch can be read by those seeking to overcome their own personal and professional challenges or simply by those interested by a fullfilling human-interest story. As a teenager, Ralph faced the Pyrenees Mount The first full insider's account of Viacom's meteoric rise to become the largest entertainment conglomerate in the world, this inspiring account of the life of Ralph Baruch can be read by those seeking to overcome their own personal and professional challenges or simply by those interested by a fullfilling human-interest story. As a teenager, Ralph faced the Pyrenees Mountains separating Nazi-controlled France from Spain as his family fled Hitler's Europe for freedom; in his adult life he faced CBS, government bureaucrats, Hollywood stars and shysters, greedy outsiders coveting Viacom, and the loss of his wife and mother of four young daughters. Intimate and uninhibited, this autobiography also provides a revealing top-to-bottom tour of the television industry with anecdotes of the stars including Bill Cosby, Lucille Ball, Jackie Gleason, Raymond Burr, Ted Turner, and Mary Tyler Moore.

9 review for Television Tightrope: How I Escaped Hitler, Survived CBS, and Fathered Viacom

  1. 5 out of 5

    Erik Surewaard

    This is a book with the biography of Ralph Baruch, an important person in broadcasting, cable and syndication. A business builder pur sang. The book is an excellent written story that keeps the reader interested. Amongst others it includes stories of: - The Dumont Network, one of the early tv networks - History of CBS before it was split - history of broadcasting overall - history of cable TV - political issues with e.g. “fin-syn” and cable regulation - carve out of Viacom from the CBS company. Author This is a book with the biography of Ralph Baruch, an important person in broadcasting, cable and syndication. A business builder pur sang. The book is an excellent written story that keeps the reader interested. Amongst others it includes stories of: - The Dumont Network, one of the early tv networks - History of CBS before it was split - history of broadcasting overall - history of cable TV - political issues with e.g. “fin-syn” and cable regulation - carve out of Viacom from the CBS company. Author became CEO of the little Viacom. - M&A stories by Viacom itself. Takeovers of cable companies, TV stations. The growth of Viacom was astonishing - Takeover attempts of Viacom by others - Content production. Like e.g. Cosby show which became immensily profitable for Viacom - creation of Showtime channel - Aquisition of MGM assets like MTV, Nickelodeon, VH-1 and the MovieChannel - eventual takeover of Viacom by Sumner Restone - Paramount and CBS aquisition ... This is a book with a LOT of content. It will also give a good insight on broadcast and cable TV. It also makes statement on future: i.e. telco’s stepping in TV and content. And this was before AT&T aquired DirecTV or Warner. A wow-read, easily deserving four stars.

  2. 5 out of 5

    Hannah

  3. 4 out of 5

    Subhajit Das

  4. 4 out of 5

    Carole Laughlin

  5. 5 out of 5

    Ryan Marrinan

  6. 5 out of 5

    José Machado

  7. 4 out of 5

    Josh

  8. 5 out of 5

    Azzaz

  9. 4 out of 5

    Laura Longo

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