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Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, th Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.


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Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, th Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.

27 review for Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House

  1. 4 out of 5

    MM

    Slim, edited volume. I could see this working in a pol comm class or something.

  2. 4 out of 5

    Lindsay Hoffman

  3. 4 out of 5

    Suzanne

  4. 4 out of 5

    Christopher Weinberg

  5. 4 out of 5

    Astrid

  6. 5 out of 5

    John

  7. 5 out of 5

    Borgie

  8. 5 out of 5

    Hamid Abbassi

  9. 5 out of 5

    Massimiliano Mauriello

  10. 5 out of 5

    Merylf

  11. 5 out of 5

    Frank

  12. 4 out of 5

    Ansar

  13. 4 out of 5

    Daniel Domingues

  14. 4 out of 5

    Rebecca Burgess

  15. 5 out of 5

    Bethany Gosewehr

  16. 5 out of 5

    Elizabeth

  17. 5 out of 5

    Dylan Rueff

  18. 5 out of 5

    Megan

  19. 4 out of 5

    Julia Metcalfe

  20. 4 out of 5

    Raymond

  21. 5 out of 5

    MarySue

  22. 5 out of 5

    Alf Sidibe

  23. 4 out of 5

    Batzaya Batsaikhan

  24. 4 out of 5

    Nancy Snow

  25. 4 out of 5

    Sato Mana

  26. 5 out of 5

    Maité Duquela

  27. 4 out of 5

    Brooke

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