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Lesikar's Business Communication: Connecting in a Digital World

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Lesikar's "Business Communication: Connecting in a Digital World, " 12/e by Rentz, Flatley, and Lentz takes the solid foundational principles of this classic text and applies them to business contexts in the 21st century. While continuing to focus on careful problem analysis, adaptation of the message to the audience, and maintaining positive human relations, this edition Lesikar's "Business Communication: Connecting in a Digital World, " 12/e by Rentz, Flatley, and Lentz takes the solid foundational principles of this classic text and applies them to business contexts in the 21st century. While continuing to focus on careful problem analysis, adaptation of the message to the audience, and maintaining positive human relations, this edition discusses current challenges for business communicators and gives students practice meeting those challenges. Toward this end, the book maintains the realism, technological currency, and pedagogical effectiveness for which it has become well known and respected. As with previous editions, the 12th edition prepares students to communicate in the modern workplace by first providing extensive writing advice and then providing methodical analyses of the main forms of business communication. Along the way, it incorporates a multitude of real business examples, a wide range of problem-solving cases, and a thorough treatment of technology's role in business communication. In addition to a full suite of teaching and testing materials, the book's Online Learrning Center gives teachers easy access to an online blog, Bcomm Teacher Xchange, that will keep them abreast of the latest research and developments in the field while providing a host of practical teaching tips. Through its BC Resources link, the OLC also offers an extensive collection of Web links on multiple bcomm topics, from grammar to persuasion to research and teamwork.


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Lesikar's "Business Communication: Connecting in a Digital World, " 12/e by Rentz, Flatley, and Lentz takes the solid foundational principles of this classic text and applies them to business contexts in the 21st century. While continuing to focus on careful problem analysis, adaptation of the message to the audience, and maintaining positive human relations, this edition Lesikar's "Business Communication: Connecting in a Digital World, " 12/e by Rentz, Flatley, and Lentz takes the solid foundational principles of this classic text and applies them to business contexts in the 21st century. While continuing to focus on careful problem analysis, adaptation of the message to the audience, and maintaining positive human relations, this edition discusses current challenges for business communicators and gives students practice meeting those challenges. Toward this end, the book maintains the realism, technological currency, and pedagogical effectiveness for which it has become well known and respected. As with previous editions, the 12th edition prepares students to communicate in the modern workplace by first providing extensive writing advice and then providing methodical analyses of the main forms of business communication. Along the way, it incorporates a multitude of real business examples, a wide range of problem-solving cases, and a thorough treatment of technology's role in business communication. In addition to a full suite of teaching and testing materials, the book's Online Learrning Center gives teachers easy access to an online blog, Bcomm Teacher Xchange, that will keep them abreast of the latest research and developments in the field while providing a host of practical teaching tips. Through its BC Resources link, the OLC also offers an extensive collection of Web links on multiple bcomm topics, from grammar to persuasion to research and teamwork.

30 review for Lesikar's Business Communication: Connecting in a Digital World

  1. 4 out of 5

    Jerin Tasnim

    This review has been hidden because it contains spoilers. To view it, click here. really good for learning business comunication.

  2. 4 out of 5

    Ayon Ahmed

    very good

  3. 4 out of 5

    Sojib

    I want to read this book.

  4. 5 out of 5

    K

  5. 5 out of 5

    Marwan Hamood

  6. 5 out of 5

    Gray

  7. 4 out of 5

    Constantinos Kontoyiannis

  8. 4 out of 5

    Abrar Bhuiyan

  9. 5 out of 5

    Carmen

  10. 4 out of 5

    Justice Mabhunu

  11. 4 out of 5

    Constantinos Kontoyiannis

  12. 4 out of 5

    Yunjie

  13. 5 out of 5

    Arsalan Shah

  14. 4 out of 5

    Azizul Hasan Rana

  15. 5 out of 5

    Souradip Datta

  16. 5 out of 5

    Constantinos Kontoyiannis

  17. 5 out of 5

    Shahed Mahmud moni

  18. 5 out of 5

    Bonita

  19. 4 out of 5

    YVONNE PAZ

  20. 5 out of 5

    John

  21. 5 out of 5

    Jordan Rivera

  22. 5 out of 5

    Alexandra

  23. 4 out of 5

    DietchGirl

  24. 5 out of 5

    Diane

  25. 4 out of 5

    Carmen

  26. 4 out of 5

    Randi Jenner

  27. 4 out of 5

    Atif Haque

  28. 4 out of 5

    সুজিক চাকমা

  29. 4 out of 5

    Sajid Rahat

  30. 4 out of 5

    Shojol

    MY exam is knocking at the door,so this reason i want to read this book.

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